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Roblox,YouTube和Twitch等平台上的Modders,Builders和Artists之间的收益和期望之间的差距是巨大的。
The creator economy is booming, but many small creators are still struggling. There’s a huge gap between earnings and expectations among modders, builders, and artists on platforms like Roblox, YouTube, and Twitch.
创作者的经济蓬勃发展,但许多小创作者仍在挣扎。在Roblox,YouTube和Twitch等平台上的改装商,建筑商和艺术家之间的收益和期望之间存在巨大差距。
Creators are exploited through high fees, inconsistencies in the amount paid, and the steady change of platform algorithms. Luckily, we’re now seeing a new model emerge in Web3 that is focused on improving the lives of creators.
创作者是通过高费用,付费金额的不一致以及平台算法的稳定变化来利用的。幸运的是,我们现在看到Web3中出现了一种新的模型,该模型专注于改善创作者的生活。
This model, which involves blockchain, NFTs, and smart contracts, is being used to build Web3 games. These games will ensure fair pay for work done, in direct contrast to the current system, where platforms take the lion’s share of earnings.
该模型涉及区块链,NFT和智能合约,用于构建Web3游戏。这些游戏将确保与当前系统直接形成鲜明对比的工作,在该系统中,平台占用了狮子的收入份额。
But is this a true solution, or would they see their expectation cut short?
但是,这是一个真正的解决方案,还是他们会看到他们的期望缩短了?
What Is Broken In The Economy Of Creators?
创造者经济中的破碎是什么?
Several creators lose revenue, other platforms are frantically generating billions in revenue. Several examples support this claim:
几家创作者失去了收入,其他平台则疯狂地产生了数十亿美元的收入。几个示例支持此主张:
>YouTube: Only gives creators 55% of ad revenue, but this can only be achieved after they meet strict rules, like gaining enough subscribers etc.
> YouTube:仅给创作者55%的广告收入,但这只能在符合严格的规则之后才能实现,例如获得足够的订户等。
>Twitch: Smaller platforms often end up fighting for less than half or more, making their earnings through subscriptions.
> Twitch:较小的平台通常最终会以少于一半或更高的速度进行战斗,从而通过订阅获得收入。
>Patreon: Most modders and developers end up without receiving anything unless they opt for donations and subscriptions.
> Patreon:大多数改装师和开发人员最终没有收到任何东西,除非他们选择捐赠和订阅。
The big platforms are making billions while creators work hard for little reward, often stuck chasing virality instead of real money. It’s like baking a cake and only getting a slice while the shop keeps the rest.
大型平台正在制造数十亿美元,而创作者则努力工作几乎没有回报,通常会抓住病毒性而不是真实的钱。这就像烤蛋糕,只有在商店保留其余的时候才拿一块。
This model is also exploitative because it incentivizes creators to compete with each other for attention, leading to a "survival of the fittest" scenario where only a few creators manage to achieve significant success.
该模型也具有剥削性,因为它激励创作者互相竞争以吸引人们的关注,从而导致“适合最佳”场景的“生存”,在这种情况下,只有少数创作者设法取得了巨大的成功。
Those who do not achieve success are left with nothing but a portfolio of work that no one wants to pay for.
那些未取得成功的人只剩下一个没人愿意为之付出的工作组合。
How Web3 Games Adjust the Conditions
Web3游戏如何调整条件
It is the goal of Web3 games to alleviate these concerns by providing monetary income and control to creators through
Web3游戏的目标是通过通过向创作者提供货币收入和控制来减轻这些担忧
1. NFTs for Creators
1。
Games like The Sandbox allow users to:
像沙箱这样的游戏允许用户:
* Easily create content like maps, skins, or mods
*轻松创建图,皮肤或mod之类的内容
* Mint this content into NFTs
*将此内容铸造成nfts
* Place these NFTs in the game world for others to use
*将这些NFT放置在游戏世界中供其他人使用
* Earn royalties every time someone else sells or integrates their NFT creations
*每次别人销售或整合其NFT创作时,赚取特许权使用费
Especially considering that:
特别是考虑到这一点:
>Example: In 2024, The Sandbox saw 17 million visits during its Alpha Season 3, and creators profited from user-generated content.
>示例:在2024年,沙箱在其Alpha第3季中看到了1700万次访问,创作者从用户生成的内容中获利。
>300 million people interacted with user-generated content within Sandbox and 7.5 million unique wallets.
> 3亿人与沙箱中的用户生成内容和750万个独特的钱包进行了互动。
2. Royalty Via Smart Contracts
2。皇室通过智能合约
Every player in Shrapnel (a Web3 FPS game) can design maps or skins, mint them into NFTs and receive royalties perpetually every time they are utilised or exchanged.
弹片中的每个玩家(Web3 FPS游戏)都可以设计地图或皮肤,将其铸造成NFT,并在每次使用或交换时永久收到特许权使用费。
Just imagine, for the first time, Skyrim modders get compensated every time someone uses their mod, without any begging needed.
试想一下,每当有人使用自己的mod时,Skyrim Modder都会获得补偿,而无需任何乞讨。
3. Community Awards and Tokens
3。社区奖和令牌
For example, Decentraland usually pays its users MANA tokens for the creation of content and for hosting events. In addition, these tokens:
例如,去偏心通常向用户的法术代币支付内容和托管事件的创建。此外,这些令牌:
* Can be sold for cryptocurrency on exchanges like Binance.
*可以出售用于Binance等交流的加密货币。
* Are used to pay for goods and services within Decentraland's ecosystem.
*用于在分散的生态系统内支付商品和服务。
Additional Layer: Creators Meridian and other DAOs allow the community to vote for who will be rewarded, therefore, allowing creators to be compensated by their benefactors who gain value reaped from these efforts.
附加层:创作者子午线和其他大道允许社区投票赞成将获得奖励的人,因此,允许创作者得到从这些努力中获得价值的恩人弥补。
4. Player-Supported Earnings
4。球员支持的收入
Splinterlands allows Web3 gaming streamers to run tournaments with prize pools funded by players, not companies. The Sandbox’s Game Maker Fund paid 20 Web3 gaming creators in 2024. Web3 gaming removes the platform’s big fees, letting creators keep more money.
Splintlands允许Web3游戏流媒体通过由玩家而不是公司资助的奖池进行锦标赛。 Sandbox的Game Maker Fund在2024年支付了20个Web3游戏创建者。Web3Gaming删除了平台的大笔费用,让创作者留出更多的钱。
This model helps creators earn from their efforts, not from pleasing platforms.
该模型可以帮助创建者从他们的努力中赚钱,而不是从令人愉悦的平台上赚钱。
Challenges to Overcome
要克服的挑战
Web3 gaming looks promising, but it is not perfect yet. To get started is a bit tricky; to set up a digital wallet feels like learning a new tool with too many steps. Fees on some digital money networks can reduce earnings, though cheaper options like Polygon are improving. Scams are a serious issue here also. For example, in 2024, many Web3 gaming creators lost money to fake projects that disappeared with their investments. Also, the coins earned can lose value quickly, like a stock dropping, which makes payouts uncertain
Web3游戏看起来很有希望,但还不是完美的。开始有点棘手。设置数字钱包感觉就像学习一个带有太多步骤的新工具。一些数字货币网络上的费用可以降低收入,尽管多边形等便宜的选择正在改善。骗局也是一个严重的问题。例如,在2024年,许多Web3游戏创作者损失了钱,这些项目因投资而消失。此外,赚取的硬币可能会很快失去价值,例如股票下跌,这使支出不确定
The Evolution of the Creator Economy
创造者经济的发展
Web3 games are not attempting to mend the system; rather, they are constructing a new one. This is their significance:
Web3游戏没有试图修补系统;相反,他们正在建造一个新的。这是他们的意义:
* They introduce a more equitable and transparent approach to content creation and monetization.
*他们引入了一种更公平,更透明的方法来创建内容和货币化。
* They are also pushing the boundaries of what is possible with blockchain technology.
*他们还在推动区块链技术可能的界限。
Concluding Remarks
总结说
Web3 games may not be fully optimised yet, but they’re certainly trying to steer the creator economy in the right direction. More creators will seek out these new technologies, especially when the infrastructure becomes readily available and regulations become more favourable
Web3游戏可能还没有完全优化,但是他们肯定试图将创作者的经济朝着正确的方向发展。越来越多的创作者会寻找这些新技术,尤其是当基础架构容易获得并且法规变得更加有利的时候
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