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加密貨幣新聞文章

Web3遊戲模型正在蓬勃發展,但是許多小型創作者仍在掙扎。

2025/04/29 06:39

Roblox,YouTube和Twitch等平台上的Modders,Builders和Artists之間的收益和期望之間的差距是巨大的。

Web3遊戲模型正在蓬勃發展,但是許多小型創作者仍在掙扎。

The creator economy is booming, but many small creators are still struggling. There’s a huge gap between earnings and expectations among modders, builders, and artists on platforms like Roblox, YouTube, and Twitch.

創作者的經濟蓬勃發展,但許多小創作者仍在掙扎。在Roblox,YouTube和Twitch等平台上的改裝商,建築商和藝術家之間的收益和期望之間存在巨大差距。

Creators are exploited through high fees, inconsistencies in the amount paid, and the steady change of platform algorithms. Luckily, we’re now seeing a new model emerge in Web3 that is focused on improving the lives of creators.

創作者是通過高費用,付費金額的不一致以及平台算法的穩定變化來利用的。幸運的是,我們現在看到Web3中出現了一種新的模型,該模型專注於改善創作者的生活。

This model, which involves blockchain, NFTs, and smart contracts, is being used to build Web3 games. These games will ensure fair pay for work done, in direct contrast to the current system, where platforms take the lion’s share of earnings.

該模型涉及區塊鏈,NFT和智能合約,用於構建Web3遊戲。這些遊戲將確保與當前系統直接形成鮮明對比的工作,在該系統中,平台佔用了獅子的收入份額。

But is this a true solution, or would they see their expectation cut short?

但是,這是一個真正的解決方案,還是他們會看到他們的期望縮短了?

What Is Broken In The Economy Of Creators?

創造者經濟中的破碎是什麼?

Several creators lose revenue, other platforms are frantically generating billions in revenue. Several examples support this claim:

幾家創作者失去了收入,其他平台則瘋狂地產生了數十億美元的收入。幾個示例支持此主張:

>YouTube: Only gives creators 55% of ad revenue, but this can only be achieved after they meet strict rules, like gaining enough subscribers etc.

> YouTube:僅給創作者55%的廣告收入,但這只能在符合嚴格的規則之後才能實現,例如獲得足夠的訂戶等。

>Twitch: Smaller platforms often end up fighting for less than half or more, making their earnings through subscriptions.

> Twitch:較小的平台通常最終會以少於一半或更高的速度進行戰鬥,從而通過訂閱獲得收入。

>Patreon: Most modders and developers end up without receiving anything unless they opt for donations and subscriptions.

> Patreon:大多數改裝師和開發人員最終沒有收到任何東西,除非他們選擇捐贈和訂閱。

The big platforms are making billions while creators work hard for little reward, often stuck chasing virality instead of real money. It’s like baking a cake and only getting a slice while the shop keeps the rest.

大型平台正在製造數十億美元,而創作者則努力工作幾乎沒有回報,通常會抓住病毒性而不是真實的錢。這就像烤蛋糕,只有在商店保留其餘的時候才拿一塊。

This model is also exploitative because it incentivizes creators to compete with each other for attention, leading to a "survival of the fittest" scenario where only a few creators manage to achieve significant success.

該模型也具有剝削性,因為它激勵創作者互相競爭以吸引人們的關注,從而導致“適合最佳”場景的“生存”,在這種情況下,只有少數創作者設法取得了巨大的成功。

Those who do not achieve success are left with nothing but a portfolio of work that no one wants to pay for.

那些未取得成功的人只剩下一個沒人願意為之付出的工作組合。

How Web3 Games Adjust the Conditions

Web3遊戲如何調整條件

It is the goal of Web3 games to alleviate these concerns by providing monetary income and control to creators through

Web3遊戲的目標是通過通過向創作者提供貨幣收入和控制來減輕這些擔憂

1. NFTs for Creators

1。

Games like The Sandbox allow users to:

像沙箱這樣的遊戲允許用戶:

* Easily create content like maps, skins, or mods

*輕鬆創建圖,皮膚或mod之類的內容

* Mint this content into NFTs

*將此內容鑄造成nfts

* Place these NFTs in the game world for others to use

*將這些NFT放置在遊戲世界中供其他人使用

* Earn royalties every time someone else sells or integrates their NFT creations

*每次別人銷售或整合其NFT創作時,賺取特許權使用費

Especially considering that:

特別是考慮到這一點:

>Example: In 2024, The Sandbox saw 17 million visits during its Alpha Season 3, and creators profited from user-generated content.

>示例:在2024年,沙箱在其Alpha第3季中看到了1700萬次訪問,創作者從用戶生成的內容中獲利。

>300 million people interacted with user-generated content within Sandbox and 7.5 million unique wallets.

> 3億人與沙箱中的用戶生成內容和750萬個獨特的錢包進行了互動。

2. Royalty Via Smart Contracts

2。皇室通過智能合約

Every player in Shrapnel (a Web3 FPS game) can design maps or skins, mint them into NFTs and receive royalties perpetually every time they are utilised or exchanged.

彈片中的每個玩家(Web3 FPS遊戲)都可以設計地圖或皮膚,將其鑄造成NFT,並在每次使用或交換時永久收到特許權使用費。

Just imagine, for the first time, Skyrim modders get compensated every time someone uses their mod, without any begging needed.

試想一下,每當有人使用自己的mod時,Skyrim Modder都會獲得補償,而無需任何乞討。

3. Community Awards and Tokens

3。社區獎和令牌

For example, Decentraland usually pays its users MANA tokens for the creation of content and for hosting events. In addition, these tokens:

例如,去偏心通常向用戶的法術代幣支付內容和託管事件的創建。此外,這些令牌:

* Can be sold for cryptocurrency on exchanges like Binance.

*可以出售用於Binance等交流的加密貨幣。

* Are used to pay for goods and services within Decentraland's ecosystem.

*用於在分散的生態系統內支付商品和服務。

Additional Layer: Creators Meridian and other DAOs allow the community to vote for who will be rewarded, therefore, allowing creators to be compensated by their benefactors who gain value reaped from these efforts.

附加層:創作者子午線和其他大道允許社區投票贊成將獲得獎勵的人,因此,允許創作者得到從這些努力中獲得價值的恩人彌補。

4. Player-Supported Earnings

4。球員支持的收入

Splinterlands allows Web3 gaming streamers to run tournaments with prize pools funded by players, not companies. The Sandbox’s Game Maker Fund paid 20 Web3 gaming creators in 2024. Web3 gaming removes the platform’s big fees, letting creators keep more money.

Splintlands允許Web3遊戲流媒體通過由玩家而不是公司資助的獎池進行錦標賽。 Sandbox的Game Maker Fund在2024年支付了20個Web3遊戲創建者。 Web3Gaming刪除了平台的大筆費用,讓創作者留出更多的錢。

This model helps creators earn from their efforts, not from pleasing platforms.

該模型可以幫助創建者從他們的努力中賺錢,而不是從令人愉悅的平台上賺錢。

Challenges to Overcome

要克服的挑戰

Web3 gaming looks promising, but it is not perfect yet. To get started is a bit tricky; to set up a digital wallet feels like learning a new tool with too many steps. Fees on some digital money networks can reduce earnings, though cheaper options like Polygon are improving. Scams are a serious issue here also. For example, in 2024, many Web3 gaming creators lost money to fake projects that disappeared with their investments. Also, the coins earned can lose value quickly, like a stock dropping, which makes payouts uncertain

Web3遊戲看起來很有希望,但還不是完美的。開始有點棘手。設置數字錢包感覺就像學習一個帶有太多步驟的新工具。一些數字貨幣網絡上的費用可以降低收入,儘管多邊形等便宜的選擇正在改善。騙局也是一個嚴重的問題。例如,在2024年,許多Web3遊戲創作者損失了錢,這些項目因投資而消失。此外,賺取的硬幣可能會很快失去價值,例如股票下跌,這使支出不確定

The Evolution of the Creator Economy

創造者經濟的發展

Web3 games are not attempting to mend the system; rather, they are constructing a new one. This is their significance:

Web3遊戲沒有試圖修補系統;相反,他們正在建造一個新的。這是他們的意義:

* They introduce a more equitable and transparent approach to content creation and monetization.

*他們引入了一種更公平,更透明的方法來創建內容和貨幣化。

* They are also pushing the boundaries of what is possible with blockchain technology.

*他們還在推動區塊鏈技術可能的界限。

Concluding Remarks

總結說

Web3 games may not be fully optimised yet, but they’re certainly trying to steer the creator economy in the right direction. More creators will seek out these new technologies, especially when the infrastructure becomes readily available and regulations become more favourable

Web3遊戲可能還沒有完全優化,但是他們肯定試圖將創作者的經濟朝著正確的方向發展。越來越多的創作者會尋找這些新技術,尤其是當基礎架構容易獲得併且法規變得更加有利的時候

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