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Steak n Shake已宣布将从5月16日开始在其所有地点开始接受比特币。美国快餐连锁店于5月9日通过其社交媒体渠道宣布了这一消息,并指出加密货币付款将为美国各地的超过1亿客户提供。
Steak 'n Shake will begin accepting Bitcoin at all of its locations on May 16, the American fast food chain announced on Monday.
美国快餐连锁店周一宣布,牛排'N Shake将于5月16日开始在5月16日的所有地点接受比特币。
The cryptocurrency payment option will be available to more than 100 million customers across the U.S., the company said in a post on X, formerly Twitter.
该公司在Twitter上的X上表示,该公司将为美国的超过1亿客户提供加密货币付款选项。
"The movement is just beginning..." the company wrote, signing off as "Steaktoshi" in a nod to Bitcoin's pseudonymous creator Satoshi Nakamoto.
该公司写道:“该运动才刚刚开始……”签名为“ Steaktoshi”,以对比特币的伪造者Satoshi Nakamoto点头。
"Steak n' Shake accepting Bitcoin payments at all locations starting May 16, making the cryptocurrency available to our more than 100 million customers. The movement is just beginning..."
“从5月16日开始,在所有地点接受比特币支付,使我们的加密货币可用于我们的1亿多客户。运动才刚刚开始……”
The fast food chain first hinted at this move in March when it posted "Should Steak 'n Shake accept Bitcoin?" on social media.
这位快餐连锁店首先暗示了这一举动在三月份发布的“牛排'n Kake应该接受比特币吗?”在社交媒体上。
The post quickly drew the attention of crypto enthusiasts and Bitcoin supporters, including former Twitter CEO Jack Dorsey, who swiftly responded with a "yes."
该帖子迅速引起了加密爱好者和比特币支持者的注意,其中包括前Twitter首席执行官杰克·多尔西(Jack Dorsey),他们迅速以“是”回应。
Since then, Steak 'n Shake has been building momentum with Bitcoin-themed marketing campaigns. The company has incorporated crypto imagery in its social media feeds and even posted an image of a Mars-bound cargo ship stamped with the Bitcoin logo, referencing Tesla CEO Elon Musk's space ambitions.
从那以后,牛排'N Shake一直通过以比特币为主题的营销活动来建立动力。该公司已将加密图像纳入其社交媒体供稿中,甚至发布了一张带有比特币徽标的火星绑定的货船的图像,引用了特斯拉首席执行官埃隆·马斯克(Elon Musk)的太空野心。
Steak 'n Shake's nationwide rollout marks a rare case of full-scale cryptocurrency adoption in the fast food industry. Most restaurant chains have only implemented limited pilot programs or regional trials when it comes to accepting digital currencies.
Steak'N Shake在全国范围内的推出标志着快餐行业中采用全面加密货币的罕见情况。大多数餐厅连锁店仅在接受数字货币时才实施有限的试点计划或区域试验。
The decision places Steak 'n Shake among a small but growing number of food chains experimenting with crypto payments. Chipotle has been accepting nearly 100 different cryptocurrencies via payment processor Flexa since 2022, including Bitcoin, Ether, and Solana.
该决定将牛排'N摇晃在少量但越来越多的食物链中,他们通过加密货币付款进行了实验。自2022年以来,Chipotle一直通过付款处理器Flexa接受近100个不同的加密货币,包括比特币,以太和Solana。
Subway was one of the earliest adopters, piloting Bitcoin payments as far back as 2013 at select franchises. KFC briefly offered a "Bitcoin Bucket" promotion in Canada in 2018, allowing customers to make purchases with BTC.
地铁是最早的采用者之一,可追溯到2013年在某些特许经营权上进行比特币支付。肯德基在2018年在加拿大短暂地提供了“比特币桶”促销活动,使客户可以通过BTC进行购买。
Even fast food giant McDonald's has dipped its toes into crypto waters, accepting Bitcoin in Lugano, Switzerland, as part of a local cryptocurrency initiative. Burger King has also accepted crypto gift cards and direct crypto payments in select countries like Germany, the Netherlands, and Venezuela.
即使是快餐巨头麦当劳(McDonald's)也将其脚趾浸入了加密水域,作为当地加密货币倡议的一部分,在瑞士卢加诺(Lugano)接受比特币。汉堡王还接受了德国,荷兰和委内瑞拉等特定国家 /地区的加密礼品卡和直接加密付款。
Unlike high-margin retailers, fast food chains operate on thin margins and high volume, making Steak 'n Shake's Bitcoin rollout a real-world stress test for the cryptocurrency's speed, cost, and usability at scale.
与高利润的零售商不同,快餐连锁店在薄边缘和大容量上运行,使Steak'N Shake的比特币推出对加密货币的速度,成本和大规模可用性进行真实的压力测试。
Many previous attempts by food chains to implement crypto payments have been discontinued, scaled back, or confined to narrow pilots. Starbucks allowed customers to reload their digital wallets using Bitcoin via the Bakkt app in 2021, but this feature converted BTC into dollars before reaching the retailer.
以前,食品链实施加密货币付款的许多尝试已经停止,缩放或局限于狭窄的飞行员。星巴克允许客户在2021年通过Bakkt应用使用比特币重新加载数字钱包,但是此功能在到达零售商之前将BTC转换为美元。
Similarly, Chipotle's partnership with digital payments firm Flexa converts cryptocurrencies into fiat at the point of sale. These conversion systems help businesses avoid dealing directly with cryptocurrency volatility.
同样,Chipotle与数字支付公司FlexA的合作伙伴关系在销售点将加密货币转换为FIAT。这些转换系统可帮助企业避免直接处理加密货币波动。
Outside the United States, several fast food giants have turned to crypto as a hedge against local currency instability. In Venezuela, where inflation has driven interest in dollar alternatives, Burger King briefly partnered with Latin American crypto firm Cryptobuyer in 2020.
在美国以外,几家快餐巨人已经转向加密货币作为对冲当地货币不稳定的对冲。在委内瑞拉,通货膨胀引起了人们对美元替代品的兴趣,汉堡王在2020年与拉丁美洲加密公司Cryptobuyer短暂合作。
In El Salvador, where Bitcoin was made legal tender in 2021, Pizza Hut became one of the first mainstream outlets to accept the cryptocurrency. This parallels the famous first Bitcoin transaction for food, when Laszlo Hanyecz paid 10,000 BTC for two pizzas on May 22, 2010 - an amount worth more than a billion dollars today.
在萨尔瓦多(El Salvador),比特币在2021年被制定为法定货币,披萨小屋成为最早接受加密货币的主流渠道之一。这与著名的食品第一个比特币交易相似,当时拉斯洛·汉尼克(Laszlo Hanyecz)于2010年5月22日支付了10,000 btc的两个比萨饼,今天价值超过10亿美元。
Steak 'n Shake's May 16 launch date comes just days before the annual celebration of Bitcoin Pizza Day on May 22.
牛排'N Shake的5月16日发布日期是在5月22日举行比特币披萨日庆祝活动之前的几天。
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