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Steak n Shake已宣布將從5月16日開始在其所有地點開始接受比特幣。美國快餐連鎖店於5月9日通過其社交媒體渠道宣布了這一消息,並指出加密貨幣付款將為美國各地的超過1億客戶提供。
Steak 'n Shake will begin accepting Bitcoin at all of its locations on May 16, the American fast food chain announced on Monday.
美國快餐連鎖店週一宣布,牛排'N Shake將於5月16日開始在5月16日的所有地點接受比特幣。
The cryptocurrency payment option will be available to more than 100 million customers across the U.S., the company said in a post on X, formerly Twitter.
該公司在Twitter上的X上表示,該公司將為美國的超過1億客戶提供加密貨幣付款選項。
"The movement is just beginning..." the company wrote, signing off as "Steaktoshi" in a nod to Bitcoin's pseudonymous creator Satoshi Nakamoto.
該公司寫道:“該運動才剛剛開始……”簽名為“ Steaktoshi”,以對比特幣的偽造者Satoshi Nakamoto點頭。
"Steak n' Shake accepting Bitcoin payments at all locations starting May 16, making the cryptocurrency available to our more than 100 million customers. The movement is just beginning..."
“從5月16日開始,在所有地點接受比特幣支付,使我們的加密貨幣可用於我們的1億多客戶。運動才剛剛開始……”
The fast food chain first hinted at this move in March when it posted "Should Steak 'n Shake accept Bitcoin?" on social media.
這位快餐連鎖店首先暗示了這一舉動在三月份發布的“牛排'n Kake應該接受比特幣嗎?”在社交媒體上。
The post quickly drew the attention of crypto enthusiasts and Bitcoin supporters, including former Twitter CEO Jack Dorsey, who swiftly responded with a "yes."
該帖子迅速引起了加密愛好者和比特幣支持者的注意,其中包括前Twitter首席執行官傑克·多爾西(Jack Dorsey),他們迅速以“是”回應。
Since then, Steak 'n Shake has been building momentum with Bitcoin-themed marketing campaigns. The company has incorporated crypto imagery in its social media feeds and even posted an image of a Mars-bound cargo ship stamped with the Bitcoin logo, referencing Tesla CEO Elon Musk's space ambitions.
從那以後,牛排'N Shake一直通過以比特幣為主題的營銷活動來建立動力。該公司已將加密圖像納入其社交媒體供稿中,甚至發布了一張帶有比特幣徽標的火星綁定的貨船的圖像,引用了特斯拉首席執行官埃隆·馬斯克(Elon Musk)的太空野心。
Steak 'n Shake's nationwide rollout marks a rare case of full-scale cryptocurrency adoption in the fast food industry. Most restaurant chains have only implemented limited pilot programs or regional trials when it comes to accepting digital currencies.
Steak'N Shake在全國范圍內的推出標誌著快餐行業中採用全面加密貨幣的罕見情況。大多數餐廳連鎖店僅在接受數字貨幣時才實施有限的試點計劃或區域試驗。
The decision places Steak 'n Shake among a small but growing number of food chains experimenting with crypto payments. Chipotle has been accepting nearly 100 different cryptocurrencies via payment processor Flexa since 2022, including Bitcoin, Ether, and Solana.
該決定將牛排'N搖晃在少量但越來越多的食物鏈中,他們通過加密貨幣付款進行了實驗。自2022年以來,Chipotle一直通過付款處理器Flexa接受近100個不同的加密貨幣,包括比特幣,以太和Solana。
Subway was one of the earliest adopters, piloting Bitcoin payments as far back as 2013 at select franchises. KFC briefly offered a "Bitcoin Bucket" promotion in Canada in 2018, allowing customers to make purchases with BTC.
地鐵是最早的採用者之一,可追溯到2013年在某些特許經營權上進行比特幣支付。肯德基在2018年在加拿大短暫地提供了“比特幣桶”促銷活動,使客戶可以通過BTC進行購買。
Even fast food giant McDonald's has dipped its toes into crypto waters, accepting Bitcoin in Lugano, Switzerland, as part of a local cryptocurrency initiative. Burger King has also accepted crypto gift cards and direct crypto payments in select countries like Germany, the Netherlands, and Venezuela.
即使是快餐巨頭麥當勞(McDonald's)也將其腳趾浸入了加密水域,作為當地加密貨幣倡議的一部分,在瑞士盧加諾(Lugano)接受比特幣。漢堡王還接受了德國,荷蘭和委內瑞拉等特定國家 /地區的加密禮品卡和直接加密付款。
Unlike high-margin retailers, fast food chains operate on thin margins and high volume, making Steak 'n Shake's Bitcoin rollout a real-world stress test for the cryptocurrency's speed, cost, and usability at scale.
與高利潤的零售商不同,快餐連鎖店在薄邊緣和大容量上運行,使Steak'N Shake的比特幣推出對加密貨幣的速度,成本和大規模可用性進行真實的壓力測試。
Many previous attempts by food chains to implement crypto payments have been discontinued, scaled back, or confined to narrow pilots. Starbucks allowed customers to reload their digital wallets using Bitcoin via the Bakkt app in 2021, but this feature converted BTC into dollars before reaching the retailer.
以前,食品鏈實施加密貨幣付款的許多嘗試已經停止,縮放或局限於狹窄的飛行員。星巴克允許客戶在2021年通過Bakkt應用使用比特幣重新加載數字錢包,但是此功能在到達零售商之前將BTC轉換為美元。
Similarly, Chipotle's partnership with digital payments firm Flexa converts cryptocurrencies into fiat at the point of sale. These conversion systems help businesses avoid dealing directly with cryptocurrency volatility.
同樣,Chipotle與數字支付公司FlexA的合作夥伴關係在銷售點將加密貨幣轉換為FIAT。這些轉換系統可幫助企業避免直接處理加密貨幣波動。
Outside the United States, several fast food giants have turned to crypto as a hedge against local currency instability. In Venezuela, where inflation has driven interest in dollar alternatives, Burger King briefly partnered with Latin American crypto firm Cryptobuyer in 2020.
在美國以外,幾家快餐巨人已經轉向加密貨幣作為對沖當地貨幣不穩定的對沖。在委內瑞拉,通貨膨脹引起了人們對美元替代品的興趣,漢堡王在2020年與拉丁美洲加密公司Cryptobuyer短暫合作。
In El Salvador, where Bitcoin was made legal tender in 2021, Pizza Hut became one of the first mainstream outlets to accept the cryptocurrency. This parallels the famous first Bitcoin transaction for food, when Laszlo Hanyecz paid 10,000 BTC for two pizzas on May 22, 2010 - an amount worth more than a billion dollars today.
在薩爾瓦多(El Salvador),比特幣在2021年被制定為法定貨幣,披薩小屋成為最早接受加密貨幣的主流渠道之一。這與著名的食品第一個比特幣交易相似,當時拉斯洛·漢尼克(Laszlo Hanyecz)於2010年5月22日支付了10,000 btc的兩個比薩餅,今天價值超過10億美元。
Steak 'n Shake's May 16 launch date comes just days before the annual celebration of Bitcoin Pizza Day on May 22.
牛排'N Shake的5月16日發布日期是在5月22日舉行比特幣披薩日慶祝活動之前的幾天。
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