Web3 點擊遊戲：加密世界中出現的最新現象

這些簡單但令人上癮的遊戲僅在過去一個月就見證了巨大的財務成長，吸引了數千萬用戶，同時產生了

Web3 clicker games have seen monumental growth in recent months, attracting tens of millions of users and generating substantial buzz worldwide.

近幾個月來，Web3 點擊遊戲取得了巨大的成長，吸引了數千萬用戶，並在全球引起了巨大的轟動。

Notcoin, a play-to-earn (P2E) game integrated into the Telegram messaging app, has been at the forefront of this revolution, boasting an impressive 40+ million players. Moreover, since May 26, the game’s native Notcoin (NOT) token has seen a staggering 240% increase in value, with its market capitalization soaring past $2.75 billion at its peak.

Notcoin 是一款整合到 Telegram 訊息應用程式中的邊玩邊賺錢 (P2E) 遊戲，一直處於這場革命的最前沿，擁有令人印象深刻的 40 多百萬玩家。此外，自5月26日以來，遊戲原生Notcoin（NOT）代幣的價值漲幅驚人，達到了240%，其市值在巔峰時期飆升至27.5億美元以上。

In the first three weeks of May, the game added five million new players, increasing its user base by 14%. This rapid expansion was attributed to the hype surrounding the game’s missions program, which allows players to passively earn NOT tokens.

5 月的前三週，遊戲新增玩家 500 萬，用戶基數增加了 14%。這種快速擴張歸因於圍繞遊戲任務計劃的炒作，該計劃允許玩家被動賺取 NOT 代幣。

Another Telegram-based clicker game, Hamster Kombat, has also achieved a number of remarkable milestones within a short period of time. In just 77 days since its launch, the project has amassed over 142 million users, outpacing the initial growth rate of popular social media platforms like WhatsApp, Instagram and TikTok. The game’s YouTube channel has also garnered over 21 million subscribers, further highlighting its widespread appeal.

另一款基於 Telegram 的點擊遊戲《Hamster Kombat》也在短時間內取得了許多非凡的里程碑。上線僅 77 天，該專案就累積了超過 1.42 億用戶，超過了 WhatsApp、Instagram 和 TikTok 等流行社群媒體平台的初始成長率。該遊戲的 YouTube 頻道也吸引了超過 2,100 萬訂閱者，進一步凸顯了其廣泛的吸引力。

From the outside looking in, these titles seem to be actively tapping into a growing desire for easy-to-access, potentially lucrative crypto opportunities.

從外部看，這些遊戲似乎正在積極利用人們對易於訪問、潛在利潤豐厚的加密貨幣機會日益增長的渴望。

Furthermore, by integrating with popular messaging platforms like Telegram, they have lowered the barrier to entry for millions of users who might have otherwise been intimidated by the complexities of the crypto industry.

此外，透過與 Telegram 等流行訊息平台集成，他們降低了數百萬用戶的進入門檻，否則這些用戶可能會被加密行業的複雜性嚇倒。

At their core, games like Catizen, Yescoin, Tapswap, Notcoin and Hamster Kombat (among many others) offer a simple premise: tap your screen to earn digital currency.

Catizen、Yescoin、Tapswap、Notcoin 和 Hamster Kombat（以及其他許多遊戲）等遊戲的核心提供了一個簡單的前提：點擊螢幕即可賺取數位貨幣。

The games have struck a chord with users by combining the addictive mechanics of idle games with the allure of cryptocurrency earnings. According to Inal Kardan, gaming lead at TON Foundation, the accrual of 35 million users in a short period of five months showed him and his team that it was “possible to create unique gaming opportunities using social media messengers” while also onboarding the same users to the crypto sector simultaneously.

這些遊戲將閒置遊戲的令人上癮的機制與加密貨幣收入的吸引力相結合，引起了用戶的共鳴。 TON 基金會的遊戲主​​管Inal Kardan 表示，在短短5 個月內增加了3500 萬用戶，這向他和他的團隊表明，“可以利用社交媒體通訊工具創造獨特的遊戲機會”，同時吸引相同的用戶同時進入加密貨幣領域。

Chris Zhu, co-founder and CEO of Sonic — a Solana-based gaming chain — agreed with this sentiment, telling Cointelegraph:

位於 Solana 的遊戲鏈 Sonic 的聯合創始人兼首席執行官 Chris Zhu 同意這種觀點，他告訴 Cointelegraph：

“These games on Telegram are interesting because they can reach a large audience quickly and efficiently. They’re also quite addictive, which helps keep users engaged. Finally, the integration of Web3 allows users to earn tokens for playing the game, which can be a valuable way to onboard new users to crypto.”

「Telegram 上的這些遊戲很有趣，因為它們可以快速有效地吸引大量受眾。它們也很容易上癮，這有助於保持用戶的參與。最後，Web3 的整合允許用戶透過玩遊戲賺取代幣，這可能是吸引新用戶使用加密貨幣的一種有價值的方式。

Yat Siu, co-founder of blockchain gaming venture capital firm Animoca Brands, sees merit in this customer accrual approach, stating, “The Notcoin approach has far better value for end-users and is more aligned with growth incentives versus the adversarial nature of Web2 advertising business models.”

區塊鏈遊戲創投公司Animoca Brands 的共同創辦人Yat Siu 看到了這種客戶累積方法的優點，他表示：「Notcoin 方法對最終用戶來說具有更好的價值，並且與Web2 的對抗性相比更符合成長激勵措施廣告商業模式。

On the other side, critics have raised concerns about the long-term viability of these games. For example, Can Picak, co-founder and CEO of Web3 gaming studio Eldarune, told Cointelegraph:

另一方面，批評者對這些遊戲的長期生存能力表示擔憂。例如，Web3 遊戲工作室 Eldarune 的聯合創始人兼執行長 Can Picak 告訴 Cointelegraph：

“Also, the focus on reaching a billion players through projects like Hamster Combat raises questions about their true value proposition and potential for market saturation. It feels more like a mass marketing ploy than genuine crypto adoption. I have sustainability concerns,” he said.

「此外，透過《Hamster Combat》等項目來關註十億玩家也引發了人們對其真正價值主張和市場飽和潛力的質疑。這感覺更像是一種大眾行銷策略，而不是真正的加密貨幣採用。我對永續發展有擔憂，」他說。

As the hype around these gaming titles builds, questions about their sustainability and safety loom large. Their rapid growth and skyrocketing token valuations have led some experts to draw parallels with previous crypto bubbles.

隨著圍繞這些遊戲的炒作不斷升溫，有關其永續性和安全性的問題也日益凸顯。它們的快速增長和飆升的代幣估值讓一些專家將其與先前的加密貨幣泡沫進行了比較。

Luke Paglia, chief operations officer for the Web3 game My Pet Hooligan, told Cointelegraph, “These ‘games’ lend themselves to being perfectly set up with simple mechanics to have bots developed to ‘click’ or take the action needed to complete the farming required to earn.”

Web3 遊戲 My Pet Hooligan 的營運長 Luke Paglia 告訴 Cointelegraph，「這些『遊戲』可以透過簡單的機制進行完美設置，讓機器人能夠『點擊』或採取所需的行動來完成所需的耕作。來賺錢。 」

Moreover, he noted that while the simplicity of these games has undoubtedly been a key factor in driving their accessibility, it may also be their Achilles’ heel. Without deeper gameplay mechanics or real-world utility for their tokens, interest could quickly wane, leading to a collapse in token values.

此外，他指出，雖然這些遊戲的簡單性無疑是提高其可訪問性的關鍵因素，但這也可能是他們的致命弱點。如果代幣沒有更深層的遊戲機製或現實世界的實用性，興趣可能會迅速減弱，導致代幣價值崩潰。

Yaniv Baruch, chief operating officer of Polygon-based Web3 gaming platform Playnance, told Cointelegraph: “The long-term health of P2E games hinges on well-designed and balanced tokenomics. Unbalanced gameplay or token overinflation can lead to a crash, highlighting the need for sustainable models.”

基於 Polygon 的 Web3 遊戲平台 Playnance 首席營運長 Yaniv Baruch 告訴 Cointelegraph：「P2E 遊戲的長期健康取決於精心設計和平衡的代幣經濟。不平衡的遊戲玩法或代幣過度膨脹可能會導致崩潰，這凸顯了對可持續模型的需求。

Zhu agreed that there are long-term issues that need to be resolved: “If there’s still only a clicker mechanism and no clear token burning mechanisms, it will be a problem for longer-term performance. There will need to be content outside just the clicking,” he said.

朱仝意有一些長期問題需要解決：「如果仍然只有點擊器機製而沒有明確的代幣銷毀機制，這將是長期性能的問題。除了點擊之外還需要有內容，」他說。

Regarding user retention, Baruch believes developers need to find ways to add depth to these products to retain players beyond the “initial clicker-mania” currently being witnessed.

關於用戶保留，巴魯克認為，開發者需要找到方法來增加這些產品的深度，以保留目前所見證的「最初的點擊狂熱」之外的玩家。

As the idle game craze

隨著閒置遊戲的熱潮