Web3 点击游戏：加密世界中出现的最新现象

这些简单但令人上瘾的游戏仅在过去一个月就见证了巨大的财务增长，吸引了数千万用户，同时产生了

Web3 clicker games have seen monumental growth in recent months, attracting tens of millions of users and generating substantial buzz worldwide.

近几个月来，Web3 点击游戏取得了巨大的增长，吸引了数千万用户，并在全球范围内引起了巨大的轰动。

Notcoin, a play-to-earn (P2E) game integrated into the Telegram messaging app, has been at the forefront of this revolution, boasting an impressive 40+ million players. Moreover, since May 26, the game’s native Notcoin (NOT) token has seen a staggering 240% increase in value, with its market capitalization soaring past $2.75 billion at its peak.

Notcoin 是一款集成到 Telegram 消息应用程序中的边玩边赚钱 (P2E) 游戏，一直处于这场革命的最前沿，拥有令人印象深刻的 40 多百万玩家。此外，自5月26日以来，游戏原生Notcoin（NOT）代币的价值涨幅惊人，达到了240%，其市值在巅峰时期飙升至27.5亿美元以上。

In the first three weeks of May, the game added five million new players, increasing its user base by 14%. This rapid expansion was attributed to the hype surrounding the game’s missions program, which allows players to passively earn NOT tokens.

5 月的前三周，该游戏新增玩家 500 万，用户基数增加了 14%。这种快速扩张归因于围绕游戏任务计划的炒作，该计划允许玩家被动赚取 NOT 代币。

Another Telegram-based clicker game, Hamster Kombat, has also achieved a number of remarkable milestones within a short period of time. In just 77 days since its launch, the project has amassed over 142 million users, outpacing the initial growth rate of popular social media platforms like WhatsApp, Instagram and TikTok. The game’s YouTube channel has also garnered over 21 million subscribers, further highlighting its widespread appeal.

另一款基于 Telegram 的点击游戏《Hamster Kombat》也在短时间内取得了许多非凡的里程碑。上线仅 77 天，该项目就积累了超过 1.42 亿用户，超过了 WhatsApp、Instagram 和 TikTok 等流行社交媒体平台的初始增长率。该游戏的 YouTube 频道也吸引了超过 2100 万订阅者，进一步凸显了其广泛的吸引力。

From the outside looking in, these titles seem to be actively tapping into a growing desire for easy-to-access, potentially lucrative crypto opportunities.

从外部看，这些游戏似乎正在积极利用人们对易于访问、潜在利润丰厚的加密货币机会日益增长的渴望。

Furthermore, by integrating with popular messaging platforms like Telegram, they have lowered the barrier to entry for millions of users who might have otherwise been intimidated by the complexities of the crypto industry.

此外，通过与 Telegram 等流行消息平台集成，他们降低了数百万用户的进入门槛，否则这些用户可能会被加密行业的复杂性吓倒。

At their core, games like Catizen, Yescoin, Tapswap, Notcoin and Hamster Kombat (among many others) offer a simple premise: tap your screen to earn digital currency.

Catizen、Yescoin、Tapswap、Notcoin 和 Hamster Kombat（以及其他许多游戏）等游戏的核心提供了一个简单的前提：点击屏幕即可赚取数字货币。

The games have struck a chord with users by combining the addictive mechanics of idle games with the allure of cryptocurrency earnings. According to Inal Kardan, gaming lead at TON Foundation, the accrual of 35 million users in a short period of five months showed him and his team that it was “possible to create unique gaming opportunities using social media messengers” while also onboarding the same users to the crypto sector simultaneously.

这些游戏将闲置游戏的令人上瘾的机制与加密货币收入的吸引力相结合，引起了用户的共鸣。 TON 基金会的游戏主管 Inal Kardan 表示，在短短 5 个月内增加了 3500 万用户，这向他和他的团队表明，“可以利用社交媒体通讯工具创造独特的游戏机会”，同时吸引相同的用户同时进入加密货币领域。

Chris Zhu, co-founder and CEO of Sonic — a Solana-based gaming chain — agreed with this sentiment, telling Cointelegraph:

位于 Solana 的游戏链 Sonic 的联合创始人兼首席执行官 Chris Zhu 同意这种观点，他告诉 Cointelegraph：

“These games on Telegram are interesting because they can reach a large audience quickly and efficiently. They’re also quite addictive, which helps keep users engaged. Finally, the integration of Web3 allows users to earn tokens for playing the game, which can be a valuable way to onboard new users to crypto.”

“Telegram 上的这些游戏很有趣，因为它们可以快速有效地吸引大量受众。它们也很容易上瘾，这有助于保持用户的参与度。最后，Web3 的集成允许用户通过玩游戏赚取代币，这可能是吸引新用户使用加密货币的一种有价值的方式。”

Yat Siu, co-founder of blockchain gaming venture capital firm Animoca Brands, sees merit in this customer accrual approach, stating, “The Notcoin approach has far better value for end-users and is more aligned with growth incentives versus the adversarial nature of Web2 advertising business models.”

区块链游戏风险投资公司 Animoca Brands 的联合创始人 Yat Siu 看到了这种客户累积方法的优点，他表示：“Notcoin 方法对最终用户来说具有更好的价值，并且与 Web2 的对抗性相比更符合增长激励措施广告商业模式。”

On the other side, critics have raised concerns about the long-term viability of these games. For example, Can Picak, co-founder and CEO of Web3 gaming studio Eldarune, told Cointelegraph:

另一方面，批评者对这些游戏的长期生存能力表示担忧。例如，Web3 游戏工作室 Eldarune 的联合创始人兼首席执行官 Can Picak 告诉 Cointelegraph：

“Also, the focus on reaching a billion players through projects like Hamster Combat raises questions about their true value proposition and potential for market saturation. It feels more like a mass marketing ploy than genuine crypto adoption. I have sustainability concerns,” he said.

“此外，通过《Hamster Combat》等项目来关注十亿玩家也引发了人们对其真正价值主张和市场饱和潜力的质疑。这感觉更像是一种大众营销策略，而不是真正的加密货币采用。我对可持续发展有担忧，”他说。

As the hype around these gaming titles builds, questions about their sustainability and safety loom large. Their rapid growth and skyrocketing token valuations have led some experts to draw parallels with previous crypto bubbles.

随着围绕这些游戏的炒作不断升温，有关其可持续性和安全性的问题也日益凸显。它们的快速增长和飙升的代币估值让一些专家将其与之前的加密货币泡沫进行了比较。

Luke Paglia, chief operations officer for the Web3 game My Pet Hooligan, told Cointelegraph, “These ‘games’ lend themselves to being perfectly set up with simple mechanics to have bots developed to ‘click’ or take the action needed to complete the farming required to earn.”

Web3 游戏 My Pet Hooligan 的首席运营官 Luke Paglia 告诉 Cointelegraph，“这些‘游戏’可以通过简单的机制进行完美设置，让机器人能够‘点击’或采取所需的行动来完成所需的耕作。来赚钱。”

Moreover, he noted that while the simplicity of these games has undoubtedly been a key factor in driving their accessibility, it may also be their Achilles’ heel. Without deeper gameplay mechanics or real-world utility for their tokens, interest could quickly wane, leading to a collapse in token values.

此外，他指出，虽然这些游戏的简单性无疑是提高其可访问性的关键因素，但这也可能是他们的致命弱点。如果代币没有更深层次的游戏机制或现实世界的实用性，兴趣可能会迅速减弱，导致代币价值崩溃。

Yaniv Baruch, chief operating officer of Polygon-based Web3 gaming platform Playnance, told Cointelegraph: “The long-term health of P2E games hinges on well-designed and balanced tokenomics. Unbalanced gameplay or token overinflation can lead to a crash, highlighting the need for sustainable models.”

基于 Polygon 的 Web3 游戏平台 Playnance 首席运营官 Yaniv Baruch 告诉 Cointelegraph：“P2E 游戏的长期健康取决于精心设计和平衡的代币经济。不平衡的游戏玩法或代币过度膨胀可能会导致崩溃，这凸显了对可持续模型的需求。”

Zhu agreed that there are long-term issues that need to be resolved: “If there’s still only a clicker mechanism and no clear token burning mechanisms, it will be a problem for longer-term performance. There will need to be content outside just the clicking,” he said.

朱同意有一些长期问题需要解决：“如果仍然只有点击器机制而没有明确的代币销毁机制，这将是长期性能的问题。除了点击之外还需要有内容，”他说。

Regarding user retention, Baruch believes developers need to find ways to add depth to these products to retain players beyond the “initial clicker-mania” currently being witnessed.

关于用户保留，巴鲁克认为，开发者需要找到方法来增加这些产品的深度，以保留目前所见证的“最初的点击狂热”之外的玩家。

As the idle game craze

随着闲置游戏的热潮