在Billboard 200排行榜上，在Arcadia的首次亮相中，Sleep smale doken''

在本月之前，沒有Hard Rock Act在Billboard 200專輯中排名近六個十年。現在，兩個在三個星期內完成了。

Before this month, no hard rock act had topped the Billboard 200 albums chart in nearly a half-decade. Now, two have done it in three weeks.

在本月之前，沒有Hard Rock Act在Billboard 200專輯中排名近六個十年。現在，兩個在三個星期內完成了。

Two weeks ago, Ghost nabbed the chart’s top spot with its Skeletá set, and this week (on the chart dated May 25), Sleep Token claims pole position for the first time with its new album Even in Arcadia. The album bows with 127,000 units, according to Luminate — with over 50,000 each in sales and streaming equivalent albums — while all 10 of its tracks appear on this week’s Billboard Hot 100, albeit in the chart’s lower half.

兩週前，Ghost用其Skeletá套裝將排行榜的頭把交椅，本週（日期為5月25日的圖表上），Sleep Token首次以其新專輯的身份在Arcadia中首次奪取了Pole位置。根據Luminate的說法，專輯弓有127,000個單位 - 銷售和流式傳輸等效專輯都超過50,000，而其所有10首曲目都出現在本週的Billboard Hot 100上，儘管在排行榜的下半場。

How did Sleep Token end up netting such explosive first-week numbers? And what does it mean for the mainstream embrace of hard rock in general? Billboard staffers answer these questions and more below.

睡眠代幣最終如何獲得這樣的爆炸性的第一周數字？這對一般的硬岩的主流擁抱意味著什麼？ Billboard員工回答這些問題，以下更多。

1. Sleep Token’s Even in Arcadia debuts atop the Billboard 200 this week with 127,000 units — its first No. 1 on the chart. Is that performance better, worse or about what you would’ve expected from it?

1。本週在Billboard 200上首次亮相的Arcadia，以127,000輛單位在圖表上排名第一。表現更好，更糟還是您對此的期望？

Frankly, any rock album — broadly defined — topping the Billboard 200 in 2025 surprises me; that Sleep Token managed to do 62% and 72% of Bad Bunny and Tate McRae’s respective first-week units from earlier this year is something the anonymous band should be proud of. But the fact that it was Sleep Token that slipped through in a somewhat quiet week on the chart tracks: This type of loud, rap-inflected rock music is what’s broken through to the mainstream most effectively in recent years.

坦率地說，任何搖滾專輯（廣泛定義）在2025年的Billboard 200中讓我感到驚訝。該睡眠代幣設法使Bad Bunny和Tate McRae的62％和72％來自今年早些時候的第一周單位，這是匿名樂隊應該為之驕傲的。但是，在圖表曲目上，在一個安靜的一周中滑過了睡眠代幣的事實：近年來，這種響亮的說唱搖滾音樂是最有效地傳播到主流的。

This is about what I would have expected from them. Their buzz was incredibly strong before they even began to roll out Arcadia. Their last album Take Me Back to Eden hit No. 16 on the Billboard 200 back in 2023, which was very surprising considering all eyes were on Hip-Hop for its 50th birthday. Not to mention, all three of Arcadia’s advance tracks hit the Hot 100 heading into its release. You throw in dozens of TikTok conspiracy theories surrounding the band’s lore and, yep, I think fans were really eager to dive into this album.

這是關於我對他們的期望。在他們甚至開始推出阿卡迪亞之前，他們的嗡嗡聲非常強烈。他們的最後一張專輯帶我回到了2023年的Billboard 200上的伊甸園第16位，這是令人驚訝的，考慮到所有人在50歲生日期間嘻哈音樂都在嘻哈音樂上。更不用說，Arcadia的所有前進曲目中的所有三個曲目都打入了Hot 100。您圍繞樂隊的知識拋出了數十個Tiktok陰謀論，是的，我認為粉絲們真的很想潛入這張專輯。

Definitely better. My Billboard 200 expectations for non-legacy hard rock bands in the 2020s are basically in the basement.

絕對更好。我的Billboard 200對2020年代的非歧義硬搖滾樂隊的期望基本上是在地下室。

The performance of the singles leading up to Even in Arcadia, combined with upcoming sold-out arena dates and the band’s new partnership with RCA Records, suggested a career-best bow for Sleep Token — but a six-figure, No. 1 debut for a hard rock act is increasingly rare, especially for a band that’s not a decades-running brand name like Metallica or Tool. Even the most bullish Sleep Token fans couldn’t have foreseen a debut with 127,000 equivalent album units, considering that it’s a number without much recent precedent.

即使在阿卡迪亞（Arcadia）的單打表演，再加上即將到來的售罄的競技場日期和樂隊與RCA唱片的新合作夥伴關係，這表明是一個職業生涯最佳的睡眠代幣 - 但對於一支六位數的《硬搖滾表演》（Hard Rock Act）排名第一，越來越罕見，尤其是一支越來越多的樂隊，尤其是像Metallica或Metallica或工具之類的十年型品牌。即使是最看漲的睡眠代幣粉絲也無法通過127,000次同等專輯單元的首次亮相，因為這是一個沒有最近的先例的數字。

I’m surprised by how not surprised I am. Sleep Token is exactly the sort of cult rock act who sells well with his devoted fanbase, and now that they’re also the sort of act who debuts on the Hot 100 with all three of your album’s advance tracks — and not just in the 80s or 90s, but as high as No. 34 (with “Caramel”) — clearly their streaming prowess is quite considerable as well. I might’ve guessed a little lower for its final first-week tally, but I would have guessed six digits. And that’s pretty wild for a rock band in 2025.

我對自己並不感到驚訝。睡眠代幣正是那種與他的忠實粉絲群銷售良好的邪教搖滾表演，現在他們也是那種在Hot 100上首次亮相的行為，並以您的所有專輯的所有預期曲目都在Hot 100上首次亮相 - 不僅是80年代或90年代，但在80年代或90年代，但與34號”（與“ Caramel”一樣高）（顯然是“ Caramel”），顯然是他們的流媒體Prowess非常出色。我可能會在最後一周的統計上猜出一點，但我會猜到六位數字。對於2025年的搖滾樂隊來說，這是非常瘋狂的。

2. One of the more notable things about Arcadia’s first-week performance — particularly as far as rock albums go — is its relatively even split in terms of sales and streams: 73,500 in sales and 53,000 streaming equivalent album units. Which of those two numbers is more significant, do you think?

2。關於Arcadia的第一周表演，尤其是搖滾專輯的最著名的事情之一是它在銷售和流中相對分散的：73,500個銷售和53,000個流媒體相當的專輯單元。您認為這兩個數字中的哪兩個數字更重要？

The streaming figure is more significant to me, because it demonstrates that the album’s popularity extends beyond diehards who might have already been committed to buying it. With such a high streaming number, Even In Arcadia was likely making its way to plenty of new Sleep Token listeners — and resonating enough with existing ones that they were returning to it after release.

流媒體人物對我來說更為重要，因為它表明專輯的受歡迎程度超出了可能已經致力於購買的頑固分子。有瞭如此高的流媒體號碼，即使在阿卡迪亞，也很可能會走向大量的新睡眠代幣聽眾，並與現有的聽眾產生了足夠的共鳴，以至於他們在釋放後又回到了它。

The sales number is definitely telling in regards to the chokehold Sleep Token lore has on the group’s supporters. Fans have been dissecting their lyrics and digging for easter eggs for months now, and it’s become less about trying to learn the band’s identity and more about engaging in the world Sleep Token is building. I think fans thought they’d learn more information if they bought physical copies of the record,

銷售編號肯定是關於該集團支持者的Chokehold睡眠代幣傳說的說明。粉絲已經幾個月來一直在解剖他們的歌詞並挖掘復活節彩蛋，這已經不再是試圖學習樂隊的身份，而更多地是關於參與世界睡眠代幣正在建立的。我認為粉絲們認為他們會學習更多信息，如果他們購買了唱片的實體副本，