在Billboard 200排行榜上，在Arcadia的首次亮相中，Sleep smale doken''

在本月之前，没有Hard Rock Act在Billboard 200专辑中排名近六个十年。现在，两个在三个星期内完成了。

Before this month, no hard rock act had topped the Billboard 200 albums chart in nearly a half-decade. Now, two have done it in three weeks.

在本月之前，没有Hard Rock Act在Billboard 200专辑中排名近六个十年。现在，两个在三个星期内完成了。

Two weeks ago, Ghost nabbed the chart’s top spot with its Skeletá set, and this week (on the chart dated May 25), Sleep Token claims pole position for the first time with its new album Even in Arcadia. The album bows with 127,000 units, according to Luminate — with over 50,000 each in sales and streaming equivalent albums — while all 10 of its tracks appear on this week’s Billboard Hot 100, albeit in the chart’s lower half.

两周前，Ghost用其Skeletá套装将排行榜的头把交椅，本周（日期为5月25日的图表上），Sleep Token首次以其新专辑的身份在Arcadia中首次夺取了Pole位置。根据Luminate的说法，专辑弓有127,000个单位 - 销售和流式传输等效专辑都超过50,000，而其所有10首曲目都出现在本周的Billboard Hot 100上，尽管在排行榜的下半场。

How did Sleep Token end up netting such explosive first-week numbers? And what does it mean for the mainstream embrace of hard rock in general? Billboard staffers answer these questions and more below.

睡眠代币最终如何获得这样的爆炸性的第一周数字？这对一般的硬岩的主流拥抱意味着什么？ Billboard员工回答这些问题，以下更多。

1. Sleep Token’s Even in Arcadia debuts atop the Billboard 200 this week with 127,000 units — its first No. 1 on the chart. Is that performance better, worse or about what you would’ve expected from it?

1。本周在Billboard 200上首次亮相的Arcadia，以127,000辆单位在图表上排名第一。表现更好，更糟还是您对此的期望？

Frankly, any rock album — broadly defined — topping the Billboard 200 in 2025 surprises me; that Sleep Token managed to do 62% and 72% of Bad Bunny and Tate McRae’s respective first-week units from earlier this year is something the anonymous band should be proud of. But the fact that it was Sleep Token that slipped through in a somewhat quiet week on the chart tracks: This type of loud, rap-inflected rock music is what’s broken through to the mainstream most effectively in recent years.

坦率地说，任何摇滚专辑（广泛定义）在2025年的Billboard 200中让我感到惊讶。该睡眠代币设法使Bad Bunny和Tate McRae的62％和72％来自今年早些时候的第一周单位，这是匿名乐队应该为之骄傲的。但是，在图表曲目上，在一个安静的一周中滑过了睡眠代币的事实：近年来，这种响亮的说唱摇滚音乐是最有效地传播到主流的。

This is about what I would have expected from them. Their buzz was incredibly strong before they even began to roll out Arcadia. Their last album Take Me Back to Eden hit No. 16 on the Billboard 200 back in 2023, which was very surprising considering all eyes were on Hip-Hop for its 50th birthday. Not to mention, all three of Arcadia’s advance tracks hit the Hot 100 heading into its release. You throw in dozens of TikTok conspiracy theories surrounding the band’s lore and, yep, I think fans were really eager to dive into this album.

这是关于我对他们的期望。在他们甚至开始推出阿卡迪亚之前，他们的嗡嗡声非常强烈。他们的最后一张专辑带我回到了2023年的Billboard 200上的伊甸园第16位，这是令人惊讶的，考虑到所有人在50岁生日期间嘻哈音乐都在嘻哈音乐上。更不用说，Arcadia的所有前进曲目中的所有三个曲目都打入了Hot 100。您围绕乐队的知识抛出了数十个Tiktok阴谋论，是的，我认为粉丝们真的很想潜入这张专辑。

Definitely better. My Billboard 200 expectations for non-legacy hard rock bands in the 2020s are basically in the basement.

绝对更好。我的Billboard 200对2020年代的非歧义硬摇滚乐队的期望基本上是在地下室。

The performance of the singles leading up to Even in Arcadia, combined with upcoming sold-out arena dates and the band’s new partnership with RCA Records, suggested a career-best bow for Sleep Token — but a six-figure, No. 1 debut for a hard rock act is increasingly rare, especially for a band that’s not a decades-running brand name like Metallica or Tool. Even the most bullish Sleep Token fans couldn’t have foreseen a debut with 127,000 equivalent album units, considering that it’s a number without much recent precedent.

即使在阿卡迪亚（Arcadia）的单打表演，再加上即将到来的售罄的竞技场日期和乐队与RCA唱片的新合作伙伴关系，这表明是一个职业生涯最佳的睡眠代币 - 但对于一支六位数的《硬摇滚表演》（Hard Rock Act）排名第一，越来越罕见，尤其是一支越来越多的乐队，尤其是像Metallica或Metallica或工具之类的十年型品牌。即使是最看涨的睡眠代币粉丝也无法通过127,000次同等专辑单元的首次亮相，因为这是一个没有最近的先例的数字。

I’m surprised by how not surprised I am. Sleep Token is exactly the sort of cult rock act who sells well with his devoted fanbase, and now that they’re also the sort of act who debuts on the Hot 100 with all three of your album’s advance tracks — and not just in the 80s or 90s, but as high as No. 34 (with “Caramel”) — clearly their streaming prowess is quite considerable as well. I might’ve guessed a little lower for its final first-week tally, but I would have guessed six digits. And that’s pretty wild for a rock band in 2025.

我对自己并不感到惊讶。睡眠代币正是那种与他的忠实粉丝群销售良好的邪教摇滚表演，现在他们也是那种在Hot 100上首次亮相的行为，并以您的所有专辑的所有预期曲目都在Hot 100上首次亮相 - 不仅是80年代或90年代，但在80年代或90年代，但与34号”（与“ Caramel”一样高）（显然是“ Caramel”），显然是他们的流媒体Prowess非常出色。我可能会在最后一周的统计上猜出一点，但我会猜到六位数字。对于2025年的摇滚乐队来说，这是非常疯狂的。

2. One of the more notable things about Arcadia’s first-week performance — particularly as far as rock albums go — is its relatively even split in terms of sales and streams: 73,500 in sales and 53,000 streaming equivalent album units. Which of those two numbers is more significant, do you think?

2。关于Arcadia的第一周表演，尤其是摇滚专辑的最著名的事情之一是它在销售和流中相对分散的：73,500个销售和53,000个流媒体相当的专辑单元。您认为这两个数字中的哪两个数字更重要？

The streaming figure is more significant to me, because it demonstrates that the album’s popularity extends beyond diehards who might have already been committed to buying it. With such a high streaming number, Even In Arcadia was likely making its way to plenty of new Sleep Token listeners — and resonating enough with existing ones that they were returning to it after release.

流媒体人物对我来说更为重要，因为它表明专辑的受欢迎程度超出了可能已经致力于购买的顽固分子。有了如此高的流媒体号码，即使在阿卡迪亚，也很可能会走向大量的新睡眠代币听众，并与现有的听众产生了足够的共鸣，以至于他们在释放后又回到了它。

The sales number is definitely telling in regards to the chokehold Sleep Token lore has on the group’s supporters. Fans have been dissecting their lyrics and digging for easter eggs for months now, and it’s become less about trying to learn the band’s identity and more about engaging in the world Sleep Token is building. I think fans thought they’d learn more information if they bought physical copies of the record,

销售编号肯定是关于该集团支持者的Chokehold睡眠代币传说的说明。粉丝已经几个月来一直在解剖他们的歌词并挖掘复活节彩蛋，这已经不再是试图学习乐队的身份，而更多地是关于参与世界睡眠代币正在建立的。我认为粉丝们认为他们会学习更多信息，如果他们购买了唱片的实体副本，