Socialfi成為主流所需的三個轉變

從理論上講，Socialfi（分散財務和社交網絡的融合）應該是Web3的殺手應用程序。它承諾用戶擁有其內容的未來

In theory, SocialFi – the blend of decentralized finance and social networking – should be a killer app for Web3. It promises a future where users own their content, control their data, and earn a fair share of the massive value they create online.

從理論上講，Socialfi（分散財務和社交網絡的融合）應該是Web3的殺手應用程序。它承諾了一個未來，用戶擁有自己的內容，控制他們的數據並贏得他們在線創造的大量價值的公平份額。

But in practice? SocialFi has struggled to move beyond niche enthusiasm. Once-hyped platforms like Friend.tech saw brief surges of just 80,000 daily active users in 2023 before fading into near irrelevance at below 10,000 users. Despite crypto’s global reach and deep communities, SocialFi has yet to capture meaningful mainstream traction.

但是實際上？ Socialfi一直在努力超越利基熱情。曾經是Friend.tech之類的備受推崇的平台，在2023年短暫地看到了每日活躍用戶的短暫衝動，然後以低於10,000名用戶的差異逐漸淡出無關緊要。儘管Crypto具有全球影響力和深厚的社區，但Socialfi尚未捕捉有意義的主流牽引力。

The concept is still sound – perhaps more than ever in a world where data privacy concerns and creator monetization are top-of-mind. But for SocialFi to succeed, three major shifts are needed: scalable infrastructure, seamless user experiences, and unified social layers.

這個概念仍然是合理的 - 在一個數據隱私問題和創建者貨幣化是最重要的世界中，也許比以往任何時候都更加重要。但是，要使社交活動取得成功，需要三個重大轉變：可擴展的基礎架構，無縫的用戶體驗和統一的社交層。

A Look at Social Networks Integrating Blockchain Tech

查看整合區塊鏈技術的社交網絡

In this post, we take a look at 6 social networks leveraging blockchain to offer users enhanced control over their data and opportunities for monetization.https://t.co/RHlBCvp46k @farcaster_xyz @friendtech… pic.twitter.com/l4xj1Mjhvv

在這篇文章中，我們查看了6個社交網絡，利用區塊鍊為用戶提供了對他們的數據和貨幣化機會的控制。

— KE (@javabu_k) June 2, 2024

-KE（@javabu_k）2024年6月2日

Let’s break that down.

讓我們分解一下。

1.) Infrastructure Must Be Built for Social-Scale Interactions

1.）必須為社會規模互動建造基礎設施

Today’s leading blockchains aren’t optimized for the firehose of activity seen on platforms like Instagram, TikTok, or X (formerly Twitter). These platforms process millions of interactions per second — from posts and likes to uploads and replies.

當今的領先區塊鏈沒有針對Instagram，Tiktok或X（以前為Twitter）等平台上看到的活動進行優化。這些平台每秒處理數百萬個交互 - 從帖子和喜歡到上傳和答复。

By contrast, Ethereum handles roughly 15–20 TPS. Even high-performance chains like Solana (up to ~5,000 TPS) are nowhere near what’s needed for global-scale social media. And let’s not forget the user-killing friction: slow confirmation times and fluctuating gas fees.

相比之下，以太坊處理大約15-20 tps。即使是諸如Solana（大約5,000 TP）之類的高性能連鎖店，全球規模的社交媒體所需的東西也遠不及。而且，我們不要忘記用戶殺死的摩擦：緩慢的確認時間和氣體費用波動。

SocialFi can’t win with this foundation. The next evolution requires purpose-built, modular infrastructure: rollups for scalability, decentralized storage for media, and Layer 2s or appchains optimized for social transactions. Projects like Farcaster (on Optimism) and CyberConnect’s L1 chain are already moving in this direction — but we need more.

Socialfi無法通過這個基礎獲勝。下一個進化需要專門構建的模塊化基礎架構：可擴展性的匯總，用於媒體的分散存儲以及針對社交交易進行了優化的第2層或AppChains。諸如Farcaster（樂觀）和Cyber​​Connect的L1鍊等項目已經朝這個方向發展，但我們需要更多。

Apparently, https://t.co/oxXC4zMLVR, the company behind the EOS Blockchain Protocol, is spending a whooping $150M to build Voice, a decentralized social media platform, and another $30M to acquire the https://t.co/EGnLk7MEVn domain: https://t.co/0RajaB6bwz #EOS

顯然，EOS區塊鏈協議背後的公司https：//t.co/oxxc4zmlvr正在花費1.5億美元來建立語音，一個去中心化的社交媒體平台，另一個3000萬美元來購買https://t.co/egnlk7mevn domain domain domain domain：

— KE (@javabu_k) June 20, 2019

-KE（@javabu_k）2019年6月20日

2.) The UX Must Compete With Web2 — Without the Complexity

2.）UX必須與Web2競爭 - 沒有復雜性

Here’s the truth: mainstream users don’t care about decentralization unless it’s invisible. They care about speed, simplicity, and value. The average user isn’t going to wrestle with wallet popups, pay-per-click gas fees, or unfamiliar crypto lingo.

這是事實：主流用戶除非不可見，否則主流用戶不會關心權力中心化。他們關心速度，簡單性和價值。普通用戶不會與錢包彈出窗口，每次點擊付費的汽油費或陌生的加密行話來搏鬥。

This is where SocialFi platforms continue to fall flat.

這是社交平台繼續平坦的地方。

Compare that with the addictive ease of TikTok’s algorithm or Instagram’s polished UI. Web2 companies invest billions annually into R&D for a reason — the user experience is everything. Until SocialFi becomes mobile-friendly, frictionless, and intuitive, it will remain confined to crypto-savvy users.

將Tiktok算法或Instagram拋光UI的上癮性相比。 Web2公司每年將數十億美元投資於研發，這是有原因的 - 用戶體驗就是一切。直到Socialfi變得對移動設備友好，無摩擦和直觀，它將仍然局限於精通加密的用戶。

Winning platforms will abstract away crypto complexity while offering new, tangible benefits: content ownership, direct monetization, cross-platform portability.

獲獎平台將在提供新的，有形的好處的同時抽象加密複雜性：內容所有權，直接貨幣化，跨平台可移植性。

[TECH] Meta Reportedly Working on a Decentralized Social App, Codenamed P92, that Could Rival TwitterAccording to reports, Meta (formerly Facebook) is developing a new app for text-based content that will .. https://t.co/VmtkFo7c78 via @BitcoinKE

[Tech]據報導，Meta在一個分散的社交應用程序（代號為P92）上工作，該應用程序可以與TwitterAccord與報告媲美，Meta（以前是Facebook）正在為基於文本的內容開發一個新的應用程序。

— Top Kenyan Blogs (@Blogs_Kenya) April 6, 2023

- 肯尼亞頂級博客（@blogs_kanya）2023年4月6日

3.) SocialFi is Fragmented — and That’s Breaking Network Effects

3.）社交活動是分散的 - 這就是破壞網絡效應

In the current Web3 landscape, SocialFi is divided across chains and protocols that don’t talk to each other. What happens on Lens doesn’t follow you to Farcaster. Friend.tech’s monetization tools are locked into their own system. It’s like trying to email someone on Gmail from Outlook — and being charged for it.

在當前的Web3景觀中，Socialfi分為不相互交流的鏈條和協議。鏡頭上發生的事情不會跟隨您來到Farcaster。 Friend.Tech的貨幣化工具被鎖定在自己的系統中。這就像試圖從Outlook上通過Gmail發送電子郵件 - 並為此收費。

That’s not a scalable model.

那不是可擴展的模型。

The future of SocialFi must be composable and portable. A user’s identity, content, social graph, and reputation should travel freely across platforms. Tools like ENS, decentralized identity layers, and open social standards are critical to this evolution.

Socialfi的未來必須是合併和便攜的。用戶的身份，內容，社交圖和聲譽應跨平台自由傳播。 ENS，分散的身份層和開放社會標準等工具對於這種發展至關重要。

Only then can we unlock the network effects that made Web2 giants so dominant — but this time, with value flowing back

只有這樣，我們才能解鎖使Web2巨頭如此占主導地位的網絡效果