Socialfi成为主流所需的三个转变

从理论上讲，Socialfi（分散财务和社交网络的融合）应该是Web3的杀手应用程序。它承诺用户拥有其内容的未来

In theory, SocialFi – the blend of decentralized finance and social networking – should be a killer app for Web3. It promises a future where users own their content, control their data, and earn a fair share of the massive value they create online.

从理论上讲，Socialfi（分散财务和社交网络的融合）应该是Web3的杀手应用程序。它承诺了一个未来，用户拥有自己的内容，控制他们的数据并赢得他们在线创造的大量价值的公平份额。

But in practice? SocialFi has struggled to move beyond niche enthusiasm. Once-hyped platforms like Friend.tech saw brief surges of just 80,000 daily active users in 2023 before fading into near irrelevance at below 10,000 users. Despite crypto’s global reach and deep communities, SocialFi has yet to capture meaningful mainstream traction.

但是实际上？ Socialfi一直在努力超越利基热情。曾经是Friend.tech之类的备受推崇的平台，在2023年短暂地看到了每日活跃用户的短暂冲动，然后以低于10,000名用户的差异逐渐淡出无关紧要。尽管Crypto具有全球影响力和深厚的社区，但Socialfi尚未捕捉有意义的主流牵引力。

The concept is still sound – perhaps more than ever in a world where data privacy concerns and creator monetization are top-of-mind. But for SocialFi to succeed, three major shifts are needed: scalable infrastructure, seamless user experiences, and unified social layers.

这个概念仍然是合理的 - 在一个数据隐私问题和创建者货币化是最重要的世界中，也许比以往任何时候都更加重要。但是，要使社交活动取得成功，需要三个重大转变：可扩展的基础架构，无缝的用户体验和统一的社交层。

A Look at Social Networks Integrating Blockchain Tech

查看整合区块链技术的社交网络

In this post, we take a look at 6 social networks leveraging blockchain to offer users enhanced control over their data and opportunities for monetization.https://t.co/RHlBCvp46k @farcaster_xyz @friendtech… pic.twitter.com/l4xj1Mjhvv

在这篇文章中，我们查看了6个社交网络，利用区块链为用户提供了对他们的数据和货币化机会的控制。

— KE (@javabu_k) June 2, 2024

-KE（@javabu_k）2024年6月2日

Let’s break that down.

让我们分解一下。

1.) Infrastructure Must Be Built for Social-Scale Interactions

1.）必须为社会规模互动建造基础设施

Today’s leading blockchains aren’t optimized for the firehose of activity seen on platforms like Instagram, TikTok, or X (formerly Twitter). These platforms process millions of interactions per second — from posts and likes to uploads and replies.

当今的领先区块链没有针对Instagram，Tiktok或X（以前为Twitter）等平台上看到的活动进行优化。这些平台每秒处理数百万个交互 - 从帖子和喜欢到上传和答复。

By contrast, Ethereum handles roughly 15–20 TPS. Even high-performance chains like Solana (up to ~5,000 TPS) are nowhere near what’s needed for global-scale social media. And let’s not forget the user-killing friction: slow confirmation times and fluctuating gas fees.

相比之下，以太坊处理大约15-20 tps。即使是诸如Solana（大约5,000 TP）之类的高性能连锁店，全球规模的社交媒体所需的东西也远不及。而且，我们不要忘记用户杀死的摩擦：缓慢的确认时间和气体费用波动。

SocialFi can’t win with this foundation. The next evolution requires purpose-built, modular infrastructure: rollups for scalability, decentralized storage for media, and Layer 2s or appchains optimized for social transactions. Projects like Farcaster (on Optimism) and CyberConnect’s L1 chain are already moving in this direction — but we need more.

Socialfi无法通过这个基础获胜。下一个进化需要专门构建的模块化基础架构：可扩展性的汇总，用于媒体的分散存储以及针对社交交易进行了优化的第2层或AppChains。诸如Farcaster（乐观）和Cyber​​Connect的L1链等项目已经朝这个方向发展，但我们需要更多。

Apparently, https://t.co/oxXC4zMLVR, the company behind the EOS Blockchain Protocol, is spending a whooping $150M to build Voice, a decentralized social media platform, and another $30M to acquire the https://t.co/EGnLk7MEVn domain: https://t.co/0RajaB6bwz #EOS

显然，EOS区块链协议背后的公司https：//t.co/oxxc4zmlvr正在花费1.5亿美元来建立语音，一个去中心化的社交媒体平台，另一个3000万美元来购买https://t.co/egnlk7mevn domain domain domain domain：

— KE (@javabu_k) June 20, 2019

-KE（@javabu_k）2019年6月20日

2.) The UX Must Compete With Web2 — Without the Complexity

2.）UX必须与Web2竞争 - 没有复杂性

Here’s the truth: mainstream users don’t care about decentralization unless it’s invisible. They care about speed, simplicity, and value. The average user isn’t going to wrestle with wallet popups, pay-per-click gas fees, or unfamiliar crypto lingo.

这是事实：主流用户除非不可见，否则主流用户不会关心权力中心化。他们关心速度，简单性和价值。普通用户不会与钱包弹出窗口，每次点击付费的汽油费或陌生的加密行话来搏斗。

This is where SocialFi platforms continue to fall flat.

这是社交平台继续平坦的地方。

Compare that with the addictive ease of TikTok’s algorithm or Instagram’s polished UI. Web2 companies invest billions annually into R&D for a reason — the user experience is everything. Until SocialFi becomes mobile-friendly, frictionless, and intuitive, it will remain confined to crypto-savvy users.

将Tiktok算法或Instagram抛光UI的上瘾性相比。 Web2公司每年将数十亿美元投资于研发，这是有原因的 - 用户体验就是一切。直到Socialfi变得对移动设备友好，无摩擦和直观，它将仍然局限于精通加密的用户。

Winning platforms will abstract away crypto complexity while offering new, tangible benefits: content ownership, direct monetization, cross-platform portability.

获奖平台将在提供新的，有形的好处的同时抽象加密复杂性：内容所有权，直接货币化，跨平台可移植性。

[TECH] Meta Reportedly Working on a Decentralized Social App, Codenamed P92, that Could Rival TwitterAccording to reports, Meta (formerly Facebook) is developing a new app for text-based content that will .. https://t.co/VmtkFo7c78 via @BitcoinKE

[Tech]据报道，Meta在一个分散的社交应用程序（代号为P92）上工作，该应用程序可以与TwitterAccord与报告媲美，Meta（以前是Facebook）正在为基于文本的内容开发一个新的应用程序。

— Top Kenyan Blogs (@Blogs_Kenya) April 6, 2023

- 肯尼亚顶级博客（@blogs_kenya）2023年4月6日

3.) SocialFi is Fragmented — and That’s Breaking Network Effects

3.）社交活动是分散的 - 这就是破坏网络效应

In the current Web3 landscape, SocialFi is divided across chains and protocols that don’t talk to each other. What happens on Lens doesn’t follow you to Farcaster. Friend.tech’s monetization tools are locked into their own system. It’s like trying to email someone on Gmail from Outlook — and being charged for it.

在当前的Web3景观中，Socialfi分为不相互交流的链条和协议。镜头上发生的事情不会跟随您来到Farcaster。 Friend.Tech的货币化工具被锁定在自己的系统中。这就像试图从Outlook上通过Gmail发送电子邮件 - 并为此收费。

That’s not a scalable model.

那不是可扩展的模型。

The future of SocialFi must be composable and portable. A user’s identity, content, social graph, and reputation should travel freely across platforms. Tools like ENS, decentralized identity layers, and open social standards are critical to this evolution.

Socialfi的未来必须是合并和便携的。用户的身份，内容，社交图和声誉应跨平台自由传播。 ENS，分散的身份层和开放社会标准等工具对于这种发展至关重要。

Only then can we unlock the network effects that made Web2 giants so dominant — but this time, with value flowing back

只有这样，我们才能解锁使Web2巨头如此占主导地位的网络效果