Saga 的 Web3 生態系統隨著遊戲發行部門和主網的推出而擴展

It’s been a big month for Saga. The web3 company announced Saga Origins, its publishing division, in late March, and today sees the launch of its mainnet. Many of the game projects already receiving support and airdrop campaigns on Saga’s platform are mobile titles.

對佐賀來說，這是重要的一個月。 web3 公司於 3 月底宣布成立其出版部門 Saga Origins，並於今天推出其主網。許多已經在 Saga 平台上獲得支援和空投活動的遊戲項目都是行動遊戲。

Saga is an ecosystem for companies that want to build and publish in the web3 space. The company’s mission is to create an environment for studios to build experiences using blockchain, and it’s received investment from the likes of Samsung, Com2uS, and Polygon.

Saga 是一個為想要在 web3 空間中建立和發布的公司提供的生態系統。該公司的使命是為工作室創造一個使用區塊鏈打造體驗的環境，並獲得了三星、Com2uS 和 Polygon 等公司的投資。

At GDC, Rebecca Liao, co-founder and CEO of Saga, talked about Saga Origins and its aim to publish “provocative, expansive, and boundary-pushing” experiences that other studios won’t touch.

在 GDC 上，Saga 聯合創始人兼首席執行官 Rebecca Liao 談到了 Saga Origins 及其發布其他工作室不會觸及的「挑釁性、擴展性和突破性」體驗的目標。

The company also hopes to rally both traditional and web3 games companies behind its Saga Multiverse ecosystem, where creators and developers collaborate to build mobile titles connected by Saga’s own protocols.

該公司還希望將傳統遊戲公司和網頁 3 遊戲公司團結起來，支持其 Saga Multiverse 生態系統，在該生態系統中，創作者和開發者合作開發透過 Saga 自己的協議連接的行動遊戲。

With Saga Origins, the company becomes the first web3 chain to establish a dedicated game publishing arm. It’s a full-service plan to bring new web3 games to a global mass market. Whereas developers might traditionally secure publishing deals only to build and launch their games, Saga Origins offers promotional partnerships with influencers, sponsored user acquisition campaigns, tournaments with token giveaways, community building, and other long-term marketing support.

憑藉 Saga Origins，該公司成為第一家建立專門遊戲發行部門的 web3 連鎖店。這是一項將新的 web3 遊戲推向全球大眾市場的全方位服務計劃。傳統上，開發人員可能只是為了建立和發布遊戲而達成發行協議，而 Saga Origins 則提供與影響者的促銷合作夥伴關係、贊助的用戶獲取活動、代幣贈品錦標賽、社區建設和其他長期行銷支援。

Liao mentions Saga’s blockchain mainnet in the video above, which is set to launch today following its successful test phase.

Liao 在上面的影片中提到了 Saga 的區塊鏈主網，該主網將於今天在成功測試階段後啟動。

During GDC last month, we sat down with Saga’s co-founder and CEO, Rebecca Liao. She joined PocketGamer.biz at a bustling café in San Francisco to discuss her philosophy and roadmap.

行動裝置是遊戲的大眾受眾 - 我們遊戲組合的一大焦點Rebecca Liao 在上個月的 GDC 期間，我們採訪了 Saga 的聯合創始人兼首席執行官 Rebecca Liao。她在舊金山一家熱鬧的咖啡館加入了 PocketGamer.biz，討論她的理念和路線圖。

“Mobile is the mass audience in gaming,” she says, referring to the fact that many of the titles already playable in the Saga Multiverse are mobile games. “Given our emphasis on bringing the benefits of web3 in the most scalable way possible, it is a huge focus for our games portfolio.”

「行動裝置是遊戲的大眾受眾，」她說，指的是 Saga Multiverse 中已經可以玩的許多遊戲都是行動遊戲。 “鑑於我們強調以最具可擴展性的方式發揮 web3 的優勢，這是我們遊戲產品組合的一個重點。”

Saga has already been running regular promotional airdrop campaigns with games on their chain, and many recent participants are mobile games: Rogue Nation (which was playable at Saga’s GDC event), Love Monster, Bladerite, Gas Hero, Phantom Galaxies and Mega Weapon, for instance. Angelic is currently on PC but is scheduled to be released on mobile platforms in the future.

Saga 已經定期進行鏈上遊戲促銷空投活動，最近的許多參與者都是手機遊戲：《Rogue Nation》（可在Saga 的GDC 活動中玩）、《Love Monster》、《Bladerite》、《Gas Hero》、 《Phantom Galaxies》和《Mega Weapon》，實例。 Angelic 目前在 PC 上發布，但計劃將來在行動平台上發布。

Rogue Nation 是 Moonlit Games 出品的一款 Rogue-lite 手機遊戲，曾在 Saga 的舊金山活動中試玩。

Why go to the effort to launch its own new publishing house at all? “Honestly, a lot of people are shocked that any layer-one chain would take on the effort to do this because being a publishing house is A Lot,” laughs Liao. “But we felt that the gamers deserved it. Because so far, blockchains have taken the perspective that it’s on the games to bring users to the chain. And so the games have had to undertake the effort of user acquisition, retention, all of that.”

為什麼要費力創辦自己的新出版社呢？ 「老實說，很多人都對任何一層鏈都會付出努力來做到這一點感到震驚，因為作為一家出版社有很多事情，」廖笑道。 「但我們認為這是玩家應得的。因為到目前為止，區塊鏈已經採取的視角是在遊戲上把用戶帶到鏈上。因此，遊戲必須承擔獲取用戶、留住用戶等所有工作。”

In traditional mobile and console gaming, platforms and stores play a big role in discoverability. “It’s much more efficient for the platforms to do it,” continues Liao. “As a chain, we are the platform. We have the resources, scale, and reach. And therefore, we’re going to take on the responsibility of user acquisition, creating game awareness, fostering the community, and doing this across a portfolio.”

在傳統的行動和主機遊戲中，平台和商店在可發現性方面發揮著重要作用。 「平台這樣做的效率要高得多，」廖繼續說道。 「作為一家連鎖店，我們就是平台。我們有資源、規模和影響力。因此，我們將承擔獲取用戶、提高遊戲知名度、培育社區並在整個產品組合中做到這一點的責任。”

She continues: “It’s still the case that anybody can build on Saga. It is a general-purpose layer infrastructure, so you can deploy your game anytime. But in terms of the titles that we actually back and take to market, those will go under Saga Origins.”

三星遊戲主管審視了團隊並指出我們有非常強大的創意觀點Rebecca Liao她繼續說道：「仍然是任何人都可以在 Saga 上進行開發。它是一個通用層基礎設施，因此您可以隨時部署您的遊戲。但就我們實際支持並推向市場的遊戲而言，這些遊戲將歸入 Saga Origins 之下。”

It's clear Liao feels Saga is uniquely positioned to do this. It already had its Innovator Program and supported games on its chain with play-to-airdrop rewards. It seems they had a nudge in the right direction from developers and investor Samsung, making the shift feel natural.

很明顯，廖認為 Saga 具有獨特的優勢來做到這一點。它已經有了創新者計劃，並透過空投獎勵來支持其鏈上的遊戲。開發商和投資者三星似乎在正確的方向上推動了他們，讓這種轉變感覺很自然。

“A few of the game-makers piped up, ‘Would you consider publishing this?’” Liao tells us. “I have to give a lot of credit to Samsung as well, which is one of our main investors. Their head of gaming said, ‘You have what it takes because you are the machinery for go-to-market for a lot of these games.’ He also looked at the team and noted that we have a very strong creative point of view. We like content that's provocative and makes people think and feel deeply. The games we naturally gravitated towards, and the developers we spent time interacting with, were starting to congregate around a select few games. This is the beginning of a portfolio! So it all happened quite organically.”

「有些遊戲製作者大聲問道，『你會考慮發布這個嗎？』」廖告訴我們。 「我也必須高度讚揚三星，它是我們的主要投資者之一。他們的遊戲主管說：「你們擁有所需的一切，因為你們是許多這類遊戲進入市場的機器。」他也檢視了團隊並指出我們有非常強大的創意觀點。我們喜歡具有挑釁性、能讓人們深入思考和感受的內容。我們自然喜歡的遊戲，以及我們花時間與之互動的開發者，開始聚集在精選的幾款遊戲上。這是作品集的開始！所以這一切都是有機地發生的。”

Even before the publishing house was announced, Saga had some 340 products building on its platform (“80% of that is gaming, 10% is for pure NFT and the rest is DeFi”).

甚至在出版社宣布之前，Saga 就已經在其平台上建立了約 340 種產品（「其中 80% 是遊戲，10% 是純 NFT，其餘是 DeFi」）。

Will there be a specific type of Saga Origins game, mobile or otherwise?

是否會有特定類型的 Saga Origins 遊戲（手機遊戲或其他遊戲）？

“The three words we use to set the criteria for any title we consider are provocative, expansive and uncompromising,” says Liao. “So we’ll work with the most difficult game developers out there, right?! But we love them dearly. Saturday morning, one called me and said, ‘I don’t think there’s enough blood in this.’ You know what, if you wake up in the morning, talk about blood, and still feel good? That’s your experience? Go for it! We’re all about creative freedom. So there is starting to emerge a very notable type of Saga Origins game, for sure.”

我們用來為我們考慮的任何標題設定標準的三個詞是挑釁性、擴張性和不妥協Rebecca Liao「我們用來為我們考慮的任何標題設定標準的三個詞是挑釁性、擴張性和不妥協，」廖說。 「所以我們將與最困難的遊戲開發者合作，對嗎？！但我們非常愛他們。週六早上，有人打電話給我說：「我認為這裡面沒有足夠的血。」你知道嗎，如果你早上醒來，談論血，但仍然感覺良好？這就是你的經驗？大膽試試吧！我們都注重創作自由。因此，可以肯定的是，一種非常引人注目的 Saga Origins 遊戲類型已經開始出現。”

New games on the way from Saga Origins

The new games Saga Origins has signed will be revealed closer to Gamescom.

Saga Origins 即將推出的新遊戲 Saga Origins 簽約的新遊戲將在科隆遊戲展臨近時揭曉。

“I will say why we were attracted to the very first game we signed. We had never seen a web3 game like it before and frankly not a traditional game like it before, so that was unique,” says Liao, maintaining a sense of mystery about it at this stage. “Fundamentally, it’s a survival game, but there are elements of horror as well. There is a little bit of a cinematic TV show quality to it. It’s a very gritty depiction of American life. The first time that I saw a demo for it, I just had to have more. He showed me pages and pages of [gory] assets, and that’s why we decided to publish his game. That’s probably the first thing to look forward to: a survival horror game.

「我會說為什麼我們被我們簽約的第一款遊戲所吸引。我們以前從未見過像這樣的 web3 遊戲，而且坦白說，以前也沒有見過像這樣的傳統遊戲，所以這是獨一無二的。」Liao 說道，現階段對此保持著神秘感。 「從根本上來說，這是一款生存遊戲，但也有恐怖的元素。它有一點電影電視節目的品質。這是對美國生活的非常真實的描繪。當我第一次看到它的演示時，我只需要更多。他向我展示了一頁又一頁的[血腥]資產，這就是我們決定發布他的遊戲的原因。這可能是第一個值得期待的事情：生存恐怖遊戲。

"And the second one is much more cinematic. It’s an MMORPG, which can be a very complicated category to work with. There are fantasy elements to it. It’s not so much the lore that people are interested in but the cinematic quality of it. Those are a few we’re working hard on, but we would like to find a few more before the year is done.”

「第二個則更具電影感。它是一款 MMORPG，可能是一個非常複雜的類別。它有奇幻元素。人們感興趣的不是傳說，而是它的電影品質。這些是我們正在努力解決的一些問題，但我們希望在今年結束之前找到更多的解決方案。”

Over the years, traditional gamers have expressed some resistance to blockchain games. There was a sense at GDC that web3 games might genuinely be getting better. One of the topics we discussed at Pocket Gamer Connects San Francisco, taking place during GDC week, was whether this is the year blockchain games see mainstream acceptance among traditional mobile gamers.

多年來，傳統遊戲玩家對區塊鏈遊戲表達了一定的抗拒。 GDC 上有一種感覺，web3 遊戲可能真的會變得更好。我們在 GDC 週期間舉行的 Pocket Gamer Connects San Francisco 會議上討論的主題之一是，今年區塊鏈遊戲是否會得到傳統手機遊戲玩家的主流接受。

Rebecca Liao 是 Saga 的共同創辦人兼執行長。她的背景包括擔任律師和外交政策顧問。

“During the bear [market], traditional gaming was solidly against web3 gaming, and that would be the thing that I would offer as the biggest challenge then,” says Liao. “But now I think it’s changing a bit, especially because the reality is traditional gaming is not doing as well right now. So they’re looking for new revenue opportunities. They’re never going to do anything that drives the gaming community away permanently, which, honestly, leaning into some of these highly speculative web games could. I think the big web2 publishers and studios are still wary about this space, but some of the [web3] games you’re seeing now are quality games. And I think we’re about to share something very new.

「在熊市期間，傳統遊戲堅決反對 web3 遊戲，這將是我當時提出的最大挑戰，」廖說。 「但現在我認為情況正在發生一些變化，特別是因為現實是傳統遊戲目前表現不佳。因此，他們正在尋找新的收入機會。他們永遠不會做任何讓遊戲社群永久消失的事情，老實說，偏向一些高度投機性的網頁遊戲可能會這樣做。我認為大型 web2 發行商和工作室仍然對這個領域持謹慎態度，但您現在看到的一些 [web3] 遊戲都是高品質的遊戲。我認為我們即將分享一些非常新的東西。

“The first time you saw web3 games, a lot of those were templated games; that’s the only way you can get to market that quickly. But a lot of the games that are coming to market now were in development all this time, and so they’ve taken the time to build something awesome. I give a lot of credit to the game developers because it’s difficult enough to build a great game without introducing anything new. But they have managed to create great experiences and actually incorporated the chain, the web3 element, in a meaningful way. I am excited, and I think that it’s going to get even better.”

我非常感謝遊戲開發者，因為在不引入任何新內容的情況下構建一款出色的遊戲是非常困難的。Rebecca Liao「第一次看到 web3 遊戲時，很多都是模板遊戲；這是您能夠快速進入市場的唯一方法。但現在上市的許多遊戲一直在開發中，因此他們花時間創造了一些很棒的東西。我非常感謝遊戲開發者，因為在不引入任何新內容的情況下建立一款出色的遊戲是非常困難的。但他們成功地創造了出色的體驗，並以有意義的方式實際融入了鏈條、web3 元素。我很興奮，我認為情況會變得更好。”

User acquisition, retention and community

“We return to first principles a lot. How a community starts is incredibly important,” continues CEO Rebecca Liao, when it comes to building user communities for acquisition and retention. “It has to have a strong set of values and a personality to start, and that’s what you build a community around. In terms of engaging people and help them to stick around, yes, there are a set of mechanisms you can use with crypto to continuously engage users. But it starts with that set of values. All gamers are incredibly passionate people; they need to latch on to something they can believe in. They want friends that they can interact with, whether in real life or online. Communities tend to congregate, and types of UGC start to pop up; people start to interact with the game developer to give them ideas to feed back into the game. Every single time we hop into Discords for these games, the dopamine loop is pretty strong! And it’s amazing to see because all the connections are quite genuine.”

用戶獲取、保留和社區「我們經常回歸第一原則。社群如何開始非常重要，」執行長 Rebecca Liao 繼續說道，在建立用戶社群以獲取和保留方面。 「它必須有一套強大的價值觀和個性作為開始，這就是你建立社區的基礎。在吸引人們並幫助他們留下來方面，是的，您可以使用一組機制與加密貨幣一起持續吸引用戶。但它是從那組價值觀開始的。所有遊戲玩家都是充滿熱情的人；他們需要抓住自己可以相信的東西。他們想要可以互動的朋友，無論是在現實生活中還是在網路上。社區趨於聚集，UGC 類型開始出現；人們開始與遊戲開發者互動，向他們提供回饋到遊戲中的想法。每次我們進入這些遊戲的 Discord 時，多巴胺循環都非常強大！看到這一點真是令人驚奇，因為所有的聯繫都是非常真實的。”

User acquisition is expensive, which is a significant factor in the success or failure of mobile games. Are things easier once you introduce a web3 element? “One thing is that web3 gaming is still small, to be honest,” says Liao. “It doesn’t take long for people to know about your game. But for your game to actually do well, it’s still an expensive proposition. I would say the thing about crypto is because the speculative nature of it is so prevalent, you probably need to work a little harder for that user retention because there’s always something else to move on to.”

用戶獲取成本高昂，是決定手游成敗的重要因素。引入 web3 元素後，事情會變得更容易嗎？ 「說實話，web3 遊戲規模仍然很小，」Liao 說。 「人們很快就會了解你的遊戲。但要讓你的遊戲真正表現出色，這仍然是一個昂貴的提議。我想說的是，加密貨幣的特點是它的投機性非常普遍，你可能需要更加努力地保留用戶，因為總有其他事情可以繼續。”

Another World 被描述為一個類似於 Ready-Player-ONE 的數位世界，具有 UGC 和 NFT，可作為 Saga Multiverse 的一部分進行遊戲。

Rebecca Liao draws our attention to how comparatively few gamers a web3 game needs in order to be considered a success, compared to the more mature mobile market. “Our aspiration at Saga has always been that we need to be competitive with wider gaming,” she tells us, remembering that “someone asked a top web3 game how many monthly active users [they had]. It was perhaps 50,000. In wider gaming, a game that only has 50,000 MAUs – unless everybody in there is a whale! – is generally considered a failure. Even a million MAUs would often not be considered a great launch! You really need to get to five to seven million users. So we have our work cut out for us.”

Rebecca Liao 提醒我們注意，與更成熟的行動市場相比，Web3 遊戲需要相對較少的玩家才能被視為成功。 「我們在 Saga 的願望一直是我們需要與更廣泛的遊戲競爭，」她告訴我們，並記得「有人問一款頂級 web3 遊戲[他們有]多少每月活躍用戶。大概有五萬。在更廣泛的遊戲中，一款只有 50,000 個 MAU 的遊戲 – 除非裡面的每個人都是鯨魚！ – 通常被認為是失敗。即使是一百萬個月活躍用戶通常也不會被認為是一次偉大的發布！您確實需要獲得五到七百萬用戶。因此，我們的工作已經完成。”

There are advantages to working in the blockchain space, though. Airdrops (giveaways) are common ways to incentivise the community, and Saga has noticed a flywheel effect of everybody associated with a game doing airdrops.

我們已經開始跨越鴻溝。這是關於遊戲體驗和機制的討論Rebecca Liao 不過，在區塊鏈領域工作有一些優勢。空投（贈品）是激勵社區的常見方式，Saga 注意到與遊戲相關的每個人進行空投的飛輪效應。

“We said we will airdrop Saga tokens to the leaderboards of these new games,” says Liao of their play-to-airdrop plan. “The games started to get accepted, and [the studio] said, ‘Well, we might have a token ourselves, or we have NFTs. So we will do our own airdrop as well.’ And then the streamers get on board and say, ‘Hey, we will airdrop to users.’ And then sometimes we have partner chains that these games are also building on. And they definitely want tokens or other prizes to giveaway. So it’s not just a single airdrop that the players are getting, it becomes double, triple, however many airdrops. There is a community aspect to this as well; the prizes start to pile on, the excitement starts to build. I see a lot of that dynamic, community-building aspect.”

「我們說過，我們將把 Saga 代幣空投到這些新遊戲的排行榜上，」Liao 在談到他們的空投計劃時說道。 「這些遊戲開始被接受，[工作室]說，『好吧，我們自己可能有一個代幣，或者我們有 NFT。所以我們也會進行自己的空投。」然後主播們也加入進來並說，「嘿，我們將空投給用戶。」有時我們也會有合作夥伴鏈，這些遊戲也是建立在這些合作夥伴鏈上的。他們肯定想要贈送代幣或其他獎品。因此，玩家獲得的不僅是一次空投，而是雙倍、三倍，無論多少空投。這也有社區方面的因素。獎品開始堆積，興奮感開始增強。我看到了很多充滿活力的社區建設方面。”

While Saga will work with web3-specific influencers to promote games, they’ve also signed with artists’ agency William Morris Endeavor to meet traditional streamers, influencers and content creators, so flagship titles will be promoted on the biggest channels. “So we are already starting to cross the divide,” says Liao. “And it’s about not talking about the token or the NFTs or any nomenclature specific to crypto. It’s about talking about the game experience and mechanics.”

雖然Saga 將與特定於web3 的影響者合作推廣遊戲，但他們也與藝術家經紀公司William Morris Endeavor 簽約，以滿足傳統串流媒體、影響者和內容創作者的需求，因此旗艦遊戲將在最大的管道上推廣。 「所以我們已經開始跨越鴻溝了，」廖說。 「這不是談論代幣、NFT 或任何特定於加密貨幣的術語。這是關於談論遊戲體驗和機制。”

In addition to Saga Origins, Saga is launching its mainnet today. The Saga Mainnet enables developers to build for mass adoption, scaling their infrastructure while maintaining the user experience of a single application. This Phase One launch enables Netmarble’s web3 division MARBLEX to leverage Saga’s infrastructure and provides scaling infrastructure to the Com2uS chain.

除了 Saga Origins 之外，Saga 今天還推出了主網。 Saga 主網使開發人員能夠為大規模採用而構建，擴展其基礎設施，同時保持單一應用程式的使用者體驗。第一階段的發布使 Netmarble 的 web3 部門 MARBLEX 能夠利用 Saga 的基礎設施，並為 Com2uS 鏈提供擴展基礎設施。

You can read more about blockchain technology on our sibling site BlockchainGamer.biz.

您可以在我們的兄弟網站 BlockchainGamer.biz 上閱讀有關區塊鏈技術的更多資訊。