Saga 的 Web3 生态系统随着游戏发行部门和主网的推出而扩展

It’s been a big month for Saga. The web3 company announced Saga Origins, its publishing division, in late March, and today sees the launch of its mainnet. Many of the game projects already receiving support and airdrop campaigns on Saga’s platform are mobile titles.

对于佐贺来说，这是重要的一个月。 web3 公司于 3 月底宣布成立其出版部门 Saga Origins，并于今天推出其主网。许多已经在 Saga 平台上获得支持和空投活动的游戏项目都是移动游戏。

Saga is an ecosystem for companies that want to build and publish in the web3 space. The company’s mission is to create an environment for studios to build experiences using blockchain, and it’s received investment from the likes of Samsung, Com2uS, and Polygon.

Saga 是一个为想要在 web3 空间中构建和发布的公司提供的生态系统。该公司的使命是为工作室创造一个使用区块链打造体验的环境，并获得了三星、Com2uS 和 Polygon 等公司的投资。

At GDC, Rebecca Liao, co-founder and CEO of Saga, talked about Saga Origins and its aim to publish “provocative, expansive, and boundary-pushing” experiences that other studios won’t touch.

在 GDC 上，Saga 联合创始人兼首席执行官 Rebecca Liao 谈到了 Saga Origins 及其发布其他工作室不会触及的“挑衅性、扩展性和突破性”体验的目标。

The company also hopes to rally both traditional and web3 games companies behind its Saga Multiverse ecosystem, where creators and developers collaborate to build mobile titles connected by Saga’s own protocols.

该公司还希望将传统游戏公司和网页 3 游戏公司团结起来，支持其 Saga Multiverse 生态系统，在该生态系统中，创作者和开发者合作开发通过 Saga 自己的协议连接的移动游戏。

With Saga Origins, the company becomes the first web3 chain to establish a dedicated game publishing arm. It’s a full-service plan to bring new web3 games to a global mass market. Whereas developers might traditionally secure publishing deals only to build and launch their games, Saga Origins offers promotional partnerships with influencers, sponsored user acquisition campaigns, tournaments with token giveaways, community building, and other long-term marketing support.

凭借 Saga Origins，该公司成为第一家建立专门游戏发行部门的 web3 连锁店。这是一项将新的 web3 游戏推向全球大众市场的全方位服务计划。传统上，开发商可能只是为了构建和发布游戏而达成发行协议，而 Saga Origins 则提供与影响者的促销合作伙伴关系、赞助的用户获取活动、代币赠品锦标赛、社区建设和其他长期营销支持。

Liao mentions Saga’s blockchain mainnet in the video above, which is set to launch today following its successful test phase.

Liao 在上面的视频中提到了 Saga 的区块链主网，该主网将于今天在成功测试阶段后启动。

During GDC last month, we sat down with Saga’s co-founder and CEO, Rebecca Liao. She joined PocketGamer.biz at a bustling café in San Francisco to discuss her philosophy and roadmap.

移动设备是游戏的大众受众 - 我们游戏组合的一大焦点Rebecca Liao 在上个月的 GDC 期间，我们采访了 Saga 的联合创始人兼首席执行官 Rebecca Liao。她在旧金山一家热闹的咖啡馆加入了 PocketGamer.biz，讨论她的理念和路线图。

“Mobile is the mass audience in gaming,” she says, referring to the fact that many of the titles already playable in the Saga Multiverse are mobile games. “Given our emphasis on bringing the benefits of web3 in the most scalable way possible, it is a huge focus for our games portfolio.”

“移动设备是游戏的大众受众，”她说，指的是 Saga Multiverse 中已经可以玩的许多游戏都是移动游戏。 “鉴于我们强调以最具可扩展性的方式发挥 web3 的优势，这是我们游戏产品组合的一个重点。”

Saga has already been running regular promotional airdrop campaigns with games on their chain, and many recent participants are mobile games: Rogue Nation (which was playable at Saga’s GDC event), Love Monster, Bladerite, Gas Hero, Phantom Galaxies and Mega Weapon, for instance. Angelic is currently on PC but is scheduled to be released on mobile platforms in the future.

Saga 已经定期开展链上游戏促销空投活动，最近的许多参与者都是手机游戏：《Rogue Nation》（可在 Saga 的 GDC 活动中玩）、《Love Monster》、《Bladerite》、《Gas Hero》、《Phantom Galaxies》和《Mega Weapon》，实例。 Angelic 目前在 PC 上发布，但计划将来在移动平台上发布。

Rogue Nation 是 Moonlit Games 出品的一款 Rogue-lite 手机游戏，曾在 Saga 的旧金山活动中试玩。

Why go to the effort to launch its own new publishing house at all? “Honestly, a lot of people are shocked that any layer-one chain would take on the effort to do this because being a publishing house is A Lot,” laughs Liao. “But we felt that the gamers deserved it. Because so far, blockchains have taken the perspective that it’s on the games to bring users to the chain. And so the games have had to undertake the effort of user acquisition, retention, all of that.”

为什么要费力创办自己的新出版社呢？ “老实说，很多人都对任何一层链都会付出努力来做到这一点感到震惊，因为作为一家出版社有很多事情，”廖笑道。 “但我们认为这是玩家应得的。因为到目前为止，区块链已经采取的视角是在游戏上把用户带到链上。因此，游戏必须承担获取用户、留住用户等所有工作。”

In traditional mobile and console gaming, platforms and stores play a big role in discoverability. “It’s much more efficient for the platforms to do it,” continues Liao. “As a chain, we are the platform. We have the resources, scale, and reach. And therefore, we’re going to take on the responsibility of user acquisition, creating game awareness, fostering the community, and doing this across a portfolio.”

在传统的移动和主机游戏中，平台和商店在可发现性方面发挥着重要作用。 “平台这样做的效率要高得多，”廖继续说道。 “作为一家连锁店，我们就是平台。我们有资源、规模和影响力。因此，我们将承担获取用户、提高游戏知名度、培育社区并在整个产品组合中做到这一点的责任。”

She continues: “It’s still the case that anybody can build on Saga. It is a general-purpose layer infrastructure, so you can deploy your game anytime. But in terms of the titles that we actually back and take to market, those will go under Saga Origins.”

三星游戏主管审视了团队并指出我们有非常强大的创意观点Rebecca Liao她继续说道：“仍然是任何人都可以在 Saga 上进行开发。它是一个通用层基础设施，因此您可以随时部署您的游戏。但就我们实际支持并推向市场的游戏而言，这些游戏将归入 Saga Origins 之下。”

It's clear Liao feels Saga is uniquely positioned to do this. It already had its Innovator Program and supported games on its chain with play-to-airdrop rewards. It seems they had a nudge in the right direction from developers and investor Samsung, making the shift feel natural.

很明显，廖认为 Saga 具有独特的优势来做到这一点。它已经有了创新者计划，并通过空投奖励来支持其链上的游戏。开发商和投资者三星似乎在正确的方向上推动了他们，让这种转变感觉很自然。

“A few of the game-makers piped up, ‘Would you consider publishing this?’” Liao tells us. “I have to give a lot of credit to Samsung as well, which is one of our main investors. Their head of gaming said, ‘You have what it takes because you are the machinery for go-to-market for a lot of these games.’ He also looked at the team and noted that we have a very strong creative point of view. We like content that's provocative and makes people think and feel deeply. The games we naturally gravitated towards, and the developers we spent time interacting with, were starting to congregate around a select few games. This is the beginning of a portfolio! So it all happened quite organically.”

“一些游戏制作者大声问道，‘你会考虑发布这个吗？’”廖告诉我们。 “我也必须高度赞扬三星，它是我们的主要投资者之一。他们的游戏主管说：“你们拥有所需的一切，因为你们是许多此类游戏进入市场的机器。”他还考察了团队并指出我们有非常强大的创意观点。我们喜欢具有挑衅性、能让人们深入思考和感受的内容。我们自然喜欢的游戏，以及我们花时间与之互动的开发者，开始聚集在精选的几款游戏上。这是作品集的开始！所以这一切都是有机地发生的。”

Even before the publishing house was announced, Saga had some 340 products building on its platform (“80% of that is gaming, 10% is for pure NFT and the rest is DeFi”).

甚至在出版社宣布之前，Saga 就已经在其平台上构建了约 340 种产品（“其中 80% 是游戏，10% 是纯 NFT，其余是 DeFi”）。

Will there be a specific type of Saga Origins game, mobile or otherwise?

是否会有特定类型的 Saga Origins 游戏（移动游戏或其他游戏）？

“The three words we use to set the criteria for any title we consider are provocative, expansive and uncompromising,” says Liao. “So we’ll work with the most difficult game developers out there, right?! But we love them dearly. Saturday morning, one called me and said, ‘I don’t think there’s enough blood in this.’ You know what, if you wake up in the morning, talk about blood, and still feel good? That’s your experience? Go for it! We’re all about creative freedom. So there is starting to emerge a very notable type of Saga Origins game, for sure.”

我们用来为我们考虑的任何标题设定标准的三个词是挑衅性、扩张性和不妥协Rebecca Liao“我们用来为我们考虑的任何标题设定标准的三个词是挑衅性、扩张性和不妥协，”廖说。 “所以我们将与最困难的游戏开发者合作，对吗？！但我们非常爱他们。周六早上，有人打电话给我说：“我认为这里面没有足够的血。”你知道吗，如果你早上醒来，谈论血，但仍然感觉良好？这就是你的经历？大胆试试吧！我们都注重创作自由。因此，可以肯定的是，一种非常引人注目的 Saga Origins 游戏类型已经开始出现。”

New games on the way from Saga Origins

The new games Saga Origins has signed will be revealed closer to Gamescom.

Saga Origins 即将推出的新游戏 Saga Origins 签约的新游戏将在科隆游戏展临近时揭晓。

“I will say why we were attracted to the very first game we signed. We had never seen a web3 game like it before and frankly not a traditional game like it before, so that was unique,” says Liao, maintaining a sense of mystery about it at this stage. “Fundamentally, it’s a survival game, but there are elements of horror as well. There is a little bit of a cinematic TV show quality to it. It’s a very gritty depiction of American life. The first time that I saw a demo for it, I just had to have more. He showed me pages and pages of [gory] assets, and that’s why we decided to publish his game. That’s probably the first thing to look forward to: a survival horror game.

“我会说为什么我们被我们签约的第一款游戏所吸引。我们以前从未见过像这样的 web3 游戏，而且坦率地说，以前也没有见过像这样的传统游戏，所以这是独一无二的。”Liao 说道，现阶段对此保持着神秘感。 “从根本上来说，这是一款生存游戏，但也有恐怖的元素。它有一点电影电视节目的品质。这是对美国生活的非常真实的描绘。当我第一次看到它的演示时，我只需要更多。他向我展示了一页又一页的[血腥]资产，这就是我们决定发布他的游戏的原因。这可能是第一个值得期待的事情：生存恐怖游戏。

"And the second one is much more cinematic. It’s an MMORPG, which can be a very complicated category to work with. There are fantasy elements to it. It’s not so much the lore that people are interested in but the cinematic quality of it. Those are a few we’re working hard on, but we would like to find a few more before the year is done.”

“第二个则更具电影感。它是一款 MMORPG，可能是一个非常复杂的类别。它有奇幻元素。人们感兴趣的不是传说，而是它的电影质量。这些是我们正在努力解决的一些问题，但我们希望在今年结束之前找到更多的解决方案。”

Over the years, traditional gamers have expressed some resistance to blockchain games. There was a sense at GDC that web3 games might genuinely be getting better. One of the topics we discussed at Pocket Gamer Connects San Francisco, taking place during GDC week, was whether this is the year blockchain games see mainstream acceptance among traditional mobile gamers.

多年来，传统游戏玩家对区块链游戏表达了一定的抵触情绪。 GDC 上有一种感觉，web3 游戏可能真的会变得更好。我们在 GDC 周期间举行的 Pocket Gamer Connects San Francisco 会议上讨论的主题之一是，今年区块链游戏是否会得到传统手机游戏玩家的主流接受。

Rebecca Liao 是 Saga 的联合创始人兼首席执行官。她的背景包括担任律师和外交政策顾问。

“During the bear [market], traditional gaming was solidly against web3 gaming, and that would be the thing that I would offer as the biggest challenge then,” says Liao. “But now I think it’s changing a bit, especially because the reality is traditional gaming is not doing as well right now. So they’re looking for new revenue opportunities. They’re never going to do anything that drives the gaming community away permanently, which, honestly, leaning into some of these highly speculative web games could. I think the big web2 publishers and studios are still wary about this space, but some of the [web3] games you’re seeing now are quality games. And I think we’re about to share something very new.

“在熊市期间，传统游戏坚决反对 web3 游戏，这将是我当时提出的最大挑战，”廖说。 “但现在我认为情况正在发生一些变化，特别是因为现实是传统游戏目前表现不佳。因此，他们正在寻找新的收入机会。他们永远不会做任何让游戏社区永久消失的事情，老实说，偏向于一些高度投机性的网页游戏可能会这样做。我认为大型 web2 发行商和工作室仍然对这个领域持谨慎态度，但您现在看到的一些 [web3] 游戏都是高质量的游戏。我认为我们即将分享一些非常新的东西。

“The first time you saw web3 games, a lot of those were templated games; that’s the only way you can get to market that quickly. But a lot of the games that are coming to market now were in development all this time, and so they’ve taken the time to build something awesome. I give a lot of credit to the game developers because it’s difficult enough to build a great game without introducing anything new. But they have managed to create great experiences and actually incorporated the chain, the web3 element, in a meaningful way. I am excited, and I think that it’s going to get even better.”

我非常感谢游戏开发者，因为在不引入任何新内容的情况下构建一款出色的游戏是非常困难的。Rebecca Liao“第一次看到 web3 游戏时，很多都是模板游戏；这是您能够快速进入市场的唯一方法。但现在上市的许多游戏一直在开发中，因此他们花时间打造了一些很棒的东西。我非常感谢游戏开发者，因为在不引入任何新内容的情况下构建一款出色的游戏是非常困难的。但他们成功地创造了出色的体验，并以一种有意义的方式实际融入了链条、web3 元素。我很兴奋，我认为情况会变得更好。”

User acquisition, retention and community

“We return to first principles a lot. How a community starts is incredibly important,” continues CEO Rebecca Liao, when it comes to building user communities for acquisition and retention. “It has to have a strong set of values and a personality to start, and that’s what you build a community around. In terms of engaging people and help them to stick around, yes, there are a set of mechanisms you can use with crypto to continuously engage users. But it starts with that set of values. All gamers are incredibly passionate people; they need to latch on to something they can believe in. They want friends that they can interact with, whether in real life or online. Communities tend to congregate, and types of UGC start to pop up; people start to interact with the game developer to give them ideas to feed back into the game. Every single time we hop into Discords for these games, the dopamine loop is pretty strong! And it’s amazing to see because all the connections are quite genuine.”

用户获取、保留和社区“我们经常回归第一原则。社区如何开始非常重要，”首席执行官 Rebecca Liao 继续说道，在建立用户社区以获取和保留方面。 “它必须有一套强大的价值观和个性作为开始，这就是你建立社区的基础。在吸引人们并帮助他们留下来方面，是的，您可以使用一组机制与加密货币一起持续吸引用户。但它是从那组价值观开始的。所有游戏玩家都是充满激情的人；他们需要抓住自己可以相信的东西。他们想要可以互动的朋友，无论是在现实生活中还是在网上。社区趋于聚集，UGC 类型开始出现；人们开始与游戏开发者互动，向他们提供反馈到游戏中的想法。每次我们进入这些游戏的 Discord 时，多巴胺循环都非常强大！看到这一点真是令人惊奇，因为所有的联系都是非常真实的。”

User acquisition is expensive, which is a significant factor in the success or failure of mobile games. Are things easier once you introduce a web3 element? “One thing is that web3 gaming is still small, to be honest,” says Liao. “It doesn’t take long for people to know about your game. But for your game to actually do well, it’s still an expensive proposition. I would say the thing about crypto is because the speculative nature of it is so prevalent, you probably need to work a little harder for that user retention because there’s always something else to move on to.”

用户获取成本高昂，是决定手游成败的重要因素。引入 web3 元素后，事情会变得更容易吗？ “说实话，web3 游戏规模仍然很小，”Liao 说。 “人们很快就会了解你的游戏。但要让你的游戏真正表现出色，这仍然是一个昂贵的提议。我想说的是，加密货币的特点是它的投机性非常普遍，你可能需要更加努力地保留用户，因为总有其他事情可以继续。”

Another World 被描述为一个类似于 Ready-Player-ONE 的数字世界，具有 UGC 和 NFT，可作为 Saga Multiverse 的一部分进行游戏。

Rebecca Liao draws our attention to how comparatively few gamers a web3 game needs in order to be considered a success, compared to the more mature mobile market. “Our aspiration at Saga has always been that we need to be competitive with wider gaming,” she tells us, remembering that “someone asked a top web3 game how many monthly active users [they had]. It was perhaps 50,000. In wider gaming, a game that only has 50,000 MAUs – unless everybody in there is a whale! – is generally considered a failure. Even a million MAUs would often not be considered a great launch! You really need to get to five to seven million users. So we have our work cut out for us.”

Rebecca Liao 提醒我们注意，与更成熟的移动市场相比，Web3 游戏需要相对较少的玩家才能被视为成功。 “我们在 Saga 的愿望一直是我们需要与更广泛的游戏竞争，”她告诉我们，并记得“有人问一款顶级 web3 游戏[他们有]多少每月活跃用户。大概有五万。在更广泛的游戏中，一款只有 50,000 个 MAU 的游戏 – 除非里面的每个人都是鲸鱼！ – 通常被认为是失败。即使是一百万个月活跃用户通常也不会被认为是一次伟大的发布！您确实需要获得五到七百万用户。因此，我们的工作已经完成。”

There are advantages to working in the blockchain space, though. Airdrops (giveaways) are common ways to incentivise the community, and Saga has noticed a flywheel effect of everybody associated with a game doing airdrops.

我们已经开始跨越鸿沟。这是关于游戏体验和机制的讨论Rebecca Liao 不过，在区块链领域工作有一些优势。空投（赠品）是激励社区的常见方式，Saga 注意到与游戏相关的每个人进行空投的飞轮效应。

“We said we will airdrop Saga tokens to the leaderboards of these new games,” says Liao of their play-to-airdrop plan. “The games started to get accepted, and [the studio] said, ‘Well, we might have a token ourselves, or we have NFTs. So we will do our own airdrop as well.’ And then the streamers get on board and say, ‘Hey, we will airdrop to users.’ And then sometimes we have partner chains that these games are also building on. And they definitely want tokens or other prizes to giveaway. So it’s not just a single airdrop that the players are getting, it becomes double, triple, however many airdrops. There is a community aspect to this as well; the prizes start to pile on, the excitement starts to build. I see a lot of that dynamic, community-building aspect.”

“我们说过，我们将把 Saga 代币空投到这些新游戏的排行榜上，”Liao 在谈到他们的空投计划时说道。 “这些游戏开始被接受，[工作室]说，‘好吧，我们自己可能有一个代币，或者我们有 NFT。所以我们也会进行自己的空投。”然后主播们也加入进来并说，“嘿，我们将空投给用户。”有时我们也会有合作伙伴链，这些游戏也是建立在这些合作伙伴链上的。他们肯定想要赠送代币或其他奖品。因此，玩家获得的不仅仅是一次空投，而是双倍、三倍，无论多少空投。这也有社区方面的因素。奖品开始堆积，兴奋感开始增强。我看到了很多充满活力的社区建设方面。”

While Saga will work with web3-specific influencers to promote games, they’ve also signed with artists’ agency William Morris Endeavor to meet traditional streamers, influencers and content creators, so flagship titles will be promoted on the biggest channels. “So we are already starting to cross the divide,” says Liao. “And it’s about not talking about the token or the NFTs or any nomenclature specific to crypto. It’s about talking about the game experience and mechanics.”

虽然 Saga 将与特定于 web3 的影响者合作推广游戏，但他们还与艺术家经纪公司 William Morris Endeavor 签约，以满足传统流媒体、影响者和内容创作者的需求，因此旗舰游戏将在最大的渠道上推广。 “所以我们已经开始跨越鸿沟了，”廖说。 “这不是谈论代币、NFT 或任何特定于加密货币的术语。这是关于谈论游戏体验和机制。”

In addition to Saga Origins, Saga is launching its mainnet today. The Saga Mainnet enables developers to build for mass adoption, scaling their infrastructure while maintaining the user experience of a single application. This Phase One launch enables Netmarble’s web3 division MARBLEX to leverage Saga’s infrastructure and provides scaling infrastructure to the Com2uS chain.

除了 Saga Origins 之外，Saga 今天还推出了其主网。 Saga 主网使开发人员能够为大规模采用而构建，扩展其基础设施，同时保持单个应用程序的用户体验。第一阶段的发布使 Netmarble 的 web3 部门 MARBLEX 能够利用 Saga 的基础设施，并为 Com2uS 链提供扩展基础设施。

You can read more about blockchain technology on our sibling site BlockchainGamer.biz.

您可以在我们的兄弟网站 BlockchainGamer.biz 上阅读有关区块链技术的更多信息。