Netflix通過大規模的新投資計劃在西班牙慶祝其成立10週年

該公告由聯合首席執行官Ted Sarandos週二在馬德里的Tres Cantos的Netflix的生產中心舉行

Netflix is celebrating a massive new investment plan for Spain as the streaming giant pledges over €1 billion, or approximately $1.14 billion, to the country’s audiovisual sector over the next four years.

Netflix正在向西班牙慶祝一項巨大的新投資計劃，因為在未來四年中，流媒體巨頭承諾向該國的視聽部門承諾超過10億歐元（約11.4億美元）。

The announcement was made by co-CEO Ted Sarandos on Tuesday at Netflix’s production hub in Tres Cantos, Madrid. The event was also attended by Spanish Prime Minister Pedro Sánchez and Minister for Digital Transformation Óscar López.

這一消息是由周二在馬德里TRES Cantos的Netflix製作中心的聯合首席執行官Ted Sarandos發表的。西班牙總理佩德羅·桑切斯（PedroSánchez）和數字化轉型部長ÓscarLópez也參加了該活動。

Since launching its European operations out of the Tres Cantos facility in 2019, the streaming service has made Spain a central focus of its global expansion plans. At 22,000 square meters with ten advanced sound stages and a world-class post-production suite, it is the largest production site in the European Union for the company.

自2019年從TRES Cantos設施推出歐洲業務以來，流媒體服務使西班牙成為其全球擴張計劃的主要重點。它是22,000平方米，具有十個高級聲音階段和世界一流的後期製作套件，是該公司最大的生產地點。

“This space is a symbol of our deep, sustained commitment to Spain,” Sarandos said of the facility, which has been used to shoot and complete some of the platform’s most iconic productions.

薩蘭多斯談到該設施時說：“這個空間是我們對西班牙的深刻，持續承諾的象徵。”

“I want to thank the Spanish creators, producers, actors, technicians, drivers, caterers and everyone else who has worked tirelessly to bring the magic of this country’s storytelling to our members around the world.”

“我要感謝西班牙的創作者，製片人，演員，技術人員，司機，餐飲服務商和其他所有人不懈地工作，以將這個國家的講故事的魔力帶給我們的成員。”

Spain Inc: A Risky Move That Paid Off

西班牙公司：有回報的冒險舉動

The past decade has seen Spain evolve massively from a minor market in the global streaming landscape into a cornerstone of Netflix’s international strategy. With more than 1,000 Spanish titles released since 2017 and content shot in over 200 cities across the country, the company’s investment has not only boosted local storytelling but also created over 20,000 jobs within the Spanish audiovisual sector.

過去的十年中，西班牙從全球流媒體景觀的一個小市場發展成為Netflix國際戰略的基石。自2017年以來發布了1,000多個西班牙冠軍，並在全國200多個城市中拍攝了內容，該公司的投資不僅提高了當地講故事，而且在西班牙視聽領域創造了20,000多個工作崗位。

This commitment has paid off handsomely. According to Sarandos, Spanish titles contributed over five billion hours of viewing globally last year alone.

這項承諾帶來了豐厚的回報。根據薩蘭多斯（Sarandos）的說法，僅去年，西班牙冠軍就貢獻了超過50億小時的觀看。

According to the streaming giant, this success can be attributed to the company’s focus on local authenticity. From Cable Girls, the first Spanish original, to international phenomena like Money Heist and Elite, its programs have consistently been chosen for their cultural relevance.

根據流媒體巨頭的說法，這一成功可以歸因於公司對本地真實性的關注。從有線電視女孩，第一個西班牙原創的女孩到金錢搶劫和精英等國際現象，一直以其文化相關性而選擇其計劃。

“The reason these films and series resonate is clear, they are all, in their own way, authentically Spanish. Made in Spain by Spanish producers, Spanish creators, Spanish cast, Spanish crews. And all made for Spanish audiences.”

“這些電影和系列引起共鳴的原因很明顯，它們都是以自己的方式進行西班牙語。由西班牙製片人，西班牙創作者，西班牙演員，西班牙船員，以及為西班牙觀眾而製造的西班牙。”

This dedication to cultural integrity, rather than attempting to tailor content for broader appeal, appears to be a defining feature of Netflix’s strategy in the region.

這種對文化完整性的奉獻精神，而不是試圖為更廣泛的吸引力量身定制內容，似乎是Netflix在該地區戰略的決定性特徵。

A Favorable Business Climate Spurs Further Investment

有利的商業氣候刺激性進一步投資

The decision to expand its footprint in Spain is not only artistic but strategic. Noting the regulatory environment that encourages “creativity, innovation, and long-term thinking,” Sarandos praised Spain for attracting creative enterprises and giving Netflix confidence in its long-term investment.

擴大西班牙足蹟的決定不僅是藝術性的，而且是戰略性的。薩蘭多斯（Sarandos）指出了鼓勵“創造力，創新和長期思維”的監管環境，他稱讚西班牙吸引了創意企業，並對Netflix對其長期投資充滿信心。

“This commitment to investing in homegrown talent and stories is a core part of our business model and one that we couldn’t pursue without the support and vision of the Spanish government and institutions.”

“這種投資於本土人才和故事的承諾是我們商業模式的核心部分，而沒有西班牙政府和機構的支持和願景，我們將無法追求。”

The partnership between the Spanish government and Netflix was highlighted by Prime Minister Sánchez, who hailed the company’s role in enriching the country’s cultural exports and supporting economic growth.

桑切斯總理強調了西班牙政府與Netflix之間的伙伴關係，他讚揚該公司在豐富該國文化出口和支持經濟增長方面的作用。

In turn, Sarandos credited Spanish institutions and creative professionals for building a relationship that has allowed the company to thrive.

反過來，薩蘭多斯（Sarandos）將西班牙機構和創意專業人士歸功於建立使公司蓬勃發展的關係。

“We are proud to be part of the fabric of Spanish society and to contribute to the country’s vibrant cultural landscape. We are grateful for the trust and partnership that we have enjoyed with the Spanish government, institutions and, most importantly, the incredible creative community.”

“我們很榮幸能成為西班牙社會結構的一部分，並為該國充滿活力的文化景觀做出貢獻。我們感謝我們與西班牙政府，機構，最重要的是令人難以置信的創意社區所享有的信任和夥伴關係。”

As the streaming giant prepares to channel over $1 billion more into Spain by 2028, its leaders are framing the move not just as an investment in content, but in the future of storytelling. The next chapter will involve scaling production, creating more local jobs and helping a new generation of Spanish talent find global audiences.

當流媒體巨頭準備到2028年向西班牙提供超過10億美元的渠道，其領導者不僅將這一舉動作為內容投資，而且在講故事的未來中。下一章將涉及擴展生產，創造更多的本地就業機會並幫助新一代西班牙人才吸引全球受眾。

“We look forward to working with you and your teams to grow the economy, create opportunity and bring more of this beautiful, rich Spanish heritage to the world,” Sarandos concluded his keynote.

薩蘭多斯總結說：“我們期待與您和您的團隊合作，發展經濟，創造機會，並為世界帶來更多美麗，豐富的西班牙遺產。”