Netflix通过大规模的新投资计划在西班牙庆祝其成立10周年

该公告由联合首席执行官Ted Sarandos周二在马德里的Tres Cantos的Netflix的生产中心举行

Netflix is celebrating a massive new investment plan for Spain as the streaming giant pledges over €1 billion, or approximately $1.14 billion, to the country’s audiovisual sector over the next four years.

Netflix正在向西班牙庆祝一项巨大的新投资计划，因为在未来四年中，流媒体巨头承诺向该国的视听部门承诺超过10亿欧元（约11.4亿美元）。

The announcement was made by co-CEO Ted Sarandos on Tuesday at Netflix’s production hub in Tres Cantos, Madrid. The event was also attended by Spanish Prime Minister Pedro Sánchez and Minister for Digital Transformation Óscar López.

这一消息是由周二在马德里TRES Cantos的Netflix制作中心的联合首席执行官Ted Sarandos发表的。西班牙总理佩德罗·桑切斯（PedroSánchez）和数字化转型部长ÓscarLópez也参加了该活动。

Since launching its European operations out of the Tres Cantos facility in 2019, the streaming service has made Spain a central focus of its global expansion plans. At 22,000 square meters with ten advanced sound stages and a world-class post-production suite, it is the largest production site in the European Union for the company.

自2019年从TRES Cantos设施推出欧洲业务以来，流媒体服务使西班牙成为其全球扩张计划的主要重点。它是22,000平方米，具有十个高级声音阶段和世界一流的后期制作套件，是该公司最大的生产地点。

“This space is a symbol of our deep, sustained commitment to Spain,” Sarandos said of the facility, which has been used to shoot and complete some of the platform’s most iconic productions.

萨兰多斯谈到该设施时说：“这个空间是我们对西班牙的深刻，持续承诺的象征。”

“I want to thank the Spanish creators, producers, actors, technicians, drivers, caterers and everyone else who has worked tirelessly to bring the magic of this country’s storytelling to our members around the world.”

“我要感谢西班牙的创作者，制片人，演员，技术人员，司机，餐饮服务商和其他所有人不懈地工作，以将这个国家的讲故事的魔力带给我们的成员。”

Spain Inc: A Risky Move That Paid Off

西班牙公司：有回报的冒险举动

The past decade has seen Spain evolve massively from a minor market in the global streaming landscape into a cornerstone of Netflix’s international strategy. With more than 1,000 Spanish titles released since 2017 and content shot in over 200 cities across the country, the company’s investment has not only boosted local storytelling but also created over 20,000 jobs within the Spanish audiovisual sector.

过去的十年中，西班牙从全球流媒体景观的一个小市场发展成为Netflix国际战略的基石。自2017年以来发布了1,000多个西班牙冠军，并在全国200多个城市中拍摄了内容，该公司的投资不仅提高了当地讲故事，而且在西班牙视听领域创造了20,000多个工作岗位。

This commitment has paid off handsomely. According to Sarandos, Spanish titles contributed over five billion hours of viewing globally last year alone.

这项承诺带来了丰厚的回报。根据萨兰多斯（Sarandos）的说法，仅去年，西班牙冠军就贡献了超过50亿小时的观看。

According to the streaming giant, this success can be attributed to the company’s focus on local authenticity. From Cable Girls, the first Spanish original, to international phenomena like Money Heist and Elite, its programs have consistently been chosen for their cultural relevance.

根据流媒体巨头的说法，这一成功可以归因于公司对本地真实性的关注。从有线电视女孩，第一个西班牙原创的女孩到金钱抢劫和精英等国际现象，一直以其文化相关性而选择其计划。

“The reason these films and series resonate is clear, they are all, in their own way, authentically Spanish. Made in Spain by Spanish producers, Spanish creators, Spanish cast, Spanish crews. And all made for Spanish audiences.”

“这些电影和系列引起共鸣的原因很明显，它们都是以自己的方式进行西班牙语。由西班牙制片人，西班牙创作者，西班牙演员，西班牙船员，以及为西班牙观众而制造的西班牙。”

This dedication to cultural integrity, rather than attempting to tailor content for broader appeal, appears to be a defining feature of Netflix’s strategy in the region.

这种对文化完整性的奉献精神，而不是试图为更广泛的吸引力量身定制内容，似乎是Netflix在该地区战略的决定性特征。

A Favorable Business Climate Spurs Further Investment

有利的商业气候刺激性进一步投资

The decision to expand its footprint in Spain is not only artistic but strategic. Noting the regulatory environment that encourages “creativity, innovation, and long-term thinking,” Sarandos praised Spain for attracting creative enterprises and giving Netflix confidence in its long-term investment.

扩大西班牙足迹的决定不仅是艺术性的，而且是战略性的。萨兰多斯（Sarandos）指出了鼓励“创造力，创新和长期思维”的监管环境，他称赞西班牙吸引了创意企业，并对Netflix对其长期投资充满信心。

“This commitment to investing in homegrown talent and stories is a core part of our business model and one that we couldn’t pursue without the support and vision of the Spanish government and institutions.”

“这种投资于本土人才和故事的承诺是我们商业模式的核心部分，而没有西班牙政府和机构的支持和愿景，我们将无法追求。”

The partnership between the Spanish government and Netflix was highlighted by Prime Minister Sánchez, who hailed the company’s role in enriching the country’s cultural exports and supporting economic growth.

桑切斯总理强调了西班牙政府与Netflix之间的伙伴关系，他赞扬该公司在丰富该国文化出口和支持经济增长方面的作用。

In turn, Sarandos credited Spanish institutions and creative professionals for building a relationship that has allowed the company to thrive.

反过来，萨兰多斯（Sarandos）将西班牙机构和创意专业人士归功于建立使公司蓬勃发展的关系。

“We are proud to be part of the fabric of Spanish society and to contribute to the country’s vibrant cultural landscape. We are grateful for the trust and partnership that we have enjoyed with the Spanish government, institutions and, most importantly, the incredible creative community.”

“我们很荣幸能成为西班牙社会结构的一部分，并为该国充满活力的文化景观做出贡献。我们感谢我们与西班牙政府，机构，最重要的是令人难以置信的创意社区所享有的信任和伙伴关系。”

As the streaming giant prepares to channel over $1 billion more into Spain by 2028, its leaders are framing the move not just as an investment in content, but in the future of storytelling. The next chapter will involve scaling production, creating more local jobs and helping a new generation of Spanish talent find global audiences.

当流媒体巨头准备到2028年向西班牙提供超过10亿美元的渠道，其领导者不仅将这一举动作为内容投资，而且在讲故事的未来中。下一章将涉及扩展生产，创造更多的本地就业机会并帮助新一代西班牙人才吸引全球受众。

“We look forward to working with you and your teams to grow the economy, create opportunity and bring more of this beautiful, rich Spanish heritage to the world,” Sarandos concluded his keynote.

萨兰多斯总结说：“我们期待与您和您的团队合作，发展经济，创造机会，并为世界带来更多美丽，丰富的西班牙遗产。”