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4月29日,星期二,有些不得不吐出濃縮咖啡。 Neobank Bunq以其浮華的色彩和游牧民族而聞名,剛剛宣布進入加密世界的轟動。
Some had to spit out their espresso: Tuesday, April 29, neobank Bunq, known for its flashy colors and nomadic expats, announced a sensational entry into the world of crypto. The timing is perfect: according to an internal study, 65% of Europeans want a single app to manage banking, savings, and crypto. With the Kraken option in the engine, Bunq could well become this long-awaited super app.
有些人不得不吐出濃縮咖啡:4月29日,星期二,以鮮豔的色彩和游牧民族的外籍聞名的Neobank Bunq宣布進入Crypto世界。時機是完美的:根據內部研究,有65%的歐洲人希望單個應用程序管理銀行,儲蓄和加密。有了發動機中的Kraken選項,BUNQ很可能成為期待已久的超級應用程序。
This integration is a turning point. It's not surprising considering the difficulties encountered by users. In France alone, 6.7 million people have already experimented with crypto in 2024, yet many are put off by the complexity of platforms or the lack of trust in handling private keys.
這種集成是一個轉折點。考慮到用戶遇到的困難,這並不奇怪。僅在法國,有670萬人已經在2024年對加密貨幣進行了試驗,但許多人因平台的複雜性或缺乏處理私鑰的信任而推遲了。
A neo-bank to simplify and pool together
新銀行,簡化和泳池
In this context, Bunq's initiative is logical. The Dutch bank, already popular for its all-in-one approach with eSIM, cashback, and mobile phone insurance, is expanding its services to include cryptocurrencies.
在這種情況下,BUNQ的倡議是合乎邏輯的。荷蘭銀行(Dutch Bank)以其與ESIM,現金返還和手機保險的多合一方法而受歡迎,正在擴大其服務,包括加密貨幣。
Accessible to individuals and legal entities in six European countries (France, Belgium, Spain, Ireland, Italy, Netherlands), this functionality will be gradually rolled out to the entire European Economic Area, the United States, and the United Kingdom.
在六個歐洲國家(法國,比利時,西班牙,愛爾蘭,意大利,荷蘭)的個人和法人實體可訪問,該功能將逐漸推向整個歐洲經濟區,美國和英國。
The offer is triple edged:
要約是三重的:
• Variety: 300 cryptos will be available for purchase and sale directly within the Bunq app.
•品種:300個加密貨幣將直接在BUNQ應用中購買和銷售。
• Simplicity: users can start investing with as little as €20 and follow market trends in real time.
•簡單性:用戶可以開始以20歐元的價格開始投資,並實時遵循市場趨勢。
• Security: Bunq's banking license and Kraken's expertise in crypto ensure reliability.
•安全:BUNQ的銀行許可證和Kraken在加密貨幣方面的專業知識可確保可靠性。
“Our users have long awaited a simple, secure, and transparent solution to invest in digital assets,” stated Ali Niknam, founder and CEO of Bunq.
BUNQ的創始人兼首席執行官Ali Niknam說:“我們的用戶長期以來一直在等待一種簡單,安全和透明的解決方案,以投資數字資產。”
This addition to the Bunq offering comes at a time when crypto regulation is becoming clearer, an aspect that some consumers highlight. It's also an opportunity for Bunq to showcase its economic success.
在加密法規變得越來越清楚的時候,這種bunq產品的增加是在某些消費者強調的方面。這也是Bunq展示其經濟成功的機會。
After two consecutive years of profits, with a net profit of €85.3 million in 2024 (+65%), and 17 million users in Europe, Bunq is continuing its offensive.
經過連續兩年的利潤,2024年的淨利潤為8530萬歐元(+65%),而在歐洲的1700萬用戶則繼續進行進攻。
Bunq's crypto move is part of a broader strategy to provide a single point of access for diverse financial services, an increasing demand among consumers.
BUNQ的加密搬遷是為各種金融服務提供單個訪問點的更廣泛戰略的一部分,這是消費者中需求不斷增長的一部分。
The numbers speak for themselves:
數字自言自語:
• 65% of Europeans want a single app for banking, savings, and crypto.
•65%的歐洲人想要一個用於銀行,儲蓄和加密貨幣的應用程序。
• 54% of Europeans interested in crypto find existing platforms too complicated.
•有54%對加密貨幣感興趣的歐洲人發現現有平台太複雜了。
This integration by Bunq could seduce a vast audience, especially as the 65% figure, mentioned this weekend by the OpinionWay poll for ING, still needs to be transformed into real adoption.
Bunq的這種融合可能會引誘眾多的受眾,尤其是正如本週末由ING民意調查提到的65%的數字,仍然需要將其轉變為真正的採用。
On the other hand, user interest in combining services like banking, savings, investment, and crypto is part of a logic of optimizing time, energy... and profitability.
另一方面,用戶對結合銀行,儲蓄,投資和加密等服務的興趣是優化時間,精力和盈利能力的邏輯的一部分。
An aspect that several institutions are trying to integrate, and which Bunq preempts with its own formula: a colorful, smooth, and intuitive interface, for a bank without a counter, but not without vision.
幾個機構試圖集成的一個方面,哪個Bunq以其自己的公式搶占:無櫃檯的銀行,五顏六色,光滑和直觀的界面,但並非沒有願景。
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