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4月29日,星期二,有些不得不吐出浓缩咖啡。 Neobank Bunq以其浮华的色彩和游牧民族而闻名,刚刚宣布进入加密世界的轰动。
Some had to spit out their espresso: Tuesday, April 29, neobank Bunq, known for its flashy colors and nomadic expats, announced a sensational entry into the world of crypto. The timing is perfect: according to an internal study, 65% of Europeans want a single app to manage banking, savings, and crypto. With the Kraken option in the engine, Bunq could well become this long-awaited super app.
有些人不得不吐出浓缩咖啡:4月29日,星期二,以鲜艳的色彩和游牧民族的外籍闻名的Neobank Bunq宣布进入Crypto世界。时机是完美的:根据内部研究,有65%的欧洲人希望单个应用程序管理银行,储蓄和加密。有了发动机中的Kraken选项,BUNQ很可能成为期待已久的超级应用程序。
This integration is a turning point. It's not surprising considering the difficulties encountered by users. In France alone, 6.7 million people have already experimented with crypto in 2024, yet many are put off by the complexity of platforms or the lack of trust in handling private keys.
这种集成是一个转折点。考虑到用户遇到的困难,这并不奇怪。仅在法国,有670万人已经在2024年对加密货币进行了试验,但许多人因平台的复杂性或缺乏处理私钥的信任而推迟了。
A neo-bank to simplify and pool together
新银行,简化和泳池
In this context, Bunq's initiative is logical. The Dutch bank, already popular for its all-in-one approach with eSIM, cashback, and mobile phone insurance, is expanding its services to include cryptocurrencies.
在这种情况下,BUNQ的倡议是合乎逻辑的。荷兰银行(Dutch Bank)以其与ESIM,现金返还和手机保险的多合一方法而受欢迎,正在扩大其服务,包括加密货币。
Accessible to individuals and legal entities in six European countries (France, Belgium, Spain, Ireland, Italy, Netherlands), this functionality will be gradually rolled out to the entire European Economic Area, the United States, and the United Kingdom.
在六个欧洲国家(法国,比利时,西班牙,爱尔兰,意大利,荷兰)的个人和法人实体可访问,该功能将逐渐推向整个欧洲经济区,美国和英国。
The offer is triple edged:
要约是三重的:
• Variety: 300 cryptos will be available for purchase and sale directly within the Bunq app.
•品种:300个加密货币将直接在BUNQ应用中购买和销售。
• Simplicity: users can start investing with as little as €20 and follow market trends in real time.
•简单性:用户可以开始以20欧元的价格开始投资,并实时遵循市场趋势。
• Security: Bunq's banking license and Kraken's expertise in crypto ensure reliability.
•安全:BUNQ的银行许可证和Kraken在加密货币方面的专业知识可确保可靠性。
“Our users have long awaited a simple, secure, and transparent solution to invest in digital assets,” stated Ali Niknam, founder and CEO of Bunq.
BUNQ的创始人兼首席执行官Ali Niknam说:“我们的用户长期以来一直在等待一种简单,安全和透明的解决方案,以投资数字资产。”
This addition to the Bunq offering comes at a time when crypto regulation is becoming clearer, an aspect that some consumers highlight. It's also an opportunity for Bunq to showcase its economic success.
在加密法规变得越来越清楚的时候,这种bunq产品的增加是在某些消费者强调的方面。这也是Bunq展示其经济成功的机会。
After two consecutive years of profits, with a net profit of €85.3 million in 2024 (+65%), and 17 million users in Europe, Bunq is continuing its offensive.
经过连续两年的利润,2024年的净利润为8530万欧元(+65%),而在欧洲的1700万用户则继续进行进攻。
Bunq's crypto move is part of a broader strategy to provide a single point of access for diverse financial services, an increasing demand among consumers.
BUNQ的加密搬迁是为各种金融服务提供单个访问点的更广泛战略的一部分,这是消费者中需求不断增长的一部分。
The numbers speak for themselves:
数字自言自语:
• 65% of Europeans want a single app for banking, savings, and crypto.
•65%的欧洲人想要一个用于银行,储蓄和加密货币的应用程序。
• 54% of Europeans interested in crypto find existing platforms too complicated.
•有54%对加密货币感兴趣的欧洲人发现现有平台太复杂了。
This integration by Bunq could seduce a vast audience, especially as the 65% figure, mentioned this weekend by the OpinionWay poll for ING, still needs to be transformed into real adoption.
Bunq的这种融合可能会引诱众多的受众,尤其是正如本周末由ING民意调查提到的65%的数字,仍然需要将其转变为真正的采用。
On the other hand, user interest in combining services like banking, savings, investment, and crypto is part of a logic of optimizing time, energy... and profitability.
另一方面,用户对结合银行,储蓄,投资和加密等服务的兴趣是优化时间,精力和盈利能力的逻辑的一部分。
An aspect that several institutions are trying to integrate, and which Bunq preempts with its own formula: a colorful, smooth, and intuitive interface, for a bank without a counter, but not without vision.
几个机构试图集成的一个方面,哪个Bunq以其自己的公式抢占:无柜台的银行,五颜六色,光滑和直观的界面,但并非没有愿景。
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