Neobank Bunq Launches Crypto Trading Feature, Targeting 65% of Europeans Who Want a Single App

Tuesday, April 29, some had to spit out their espresso. The neobank Bunq, known for its flashy colors and nomadic expats, has just announced a sensational entry into the world of crypto.

Some had to spit out their espresso: Tuesday, April 29, neobank Bunq, known for its flashy colors and nomadic expats, announced a sensational entry into the world of crypto. The timing is perfect: according to an internal study, 65% of Europeans want a single app to manage banking, savings, and crypto. With the Kraken option in the engine, Bunq could well become this long-awaited super app.

This integration is a turning point. It's not surprising considering the difficulties encountered by users. In France alone, 6.7 million people have already experimented with crypto in 2024, yet many are put off by the complexity of platforms or the lack of trust in handling private keys.

A neo-bank to simplify and pool together

In this context, Bunq's initiative is logical. The Dutch bank, already popular for its all-in-one approach with eSIM, cashback, and mobile phone insurance, is expanding its services to include cryptocurrencies.

Accessible to individuals and legal entities in six European countries (France, Belgium, Spain, Ireland, Italy, Netherlands), this functionality will be gradually rolled out to the entire European Economic Area, the United States, and the United Kingdom.

The offer is triple edged:

• Variety: 300 cryptos will be available for purchase and sale directly within the Bunq app.

• Simplicity: users can start investing with as little as €20 and follow market trends in real time.

• Security: Bunq's banking license and Kraken's expertise in crypto ensure reliability.

“Our users have long awaited a simple, secure, and transparent solution to invest in digital assets,” stated Ali Niknam, founder and CEO of Bunq.

This addition to the Bunq offering comes at a time when crypto regulation is becoming clearer, an aspect that some consumers highlight. It's also an opportunity for Bunq to showcase its economic success.

After two consecutive years of profits, with a net profit of €85.3 million in 2024 (+65%), and 17 million users in Europe, Bunq is continuing its offensive.

Bunq's crypto move is part of a broader strategy to provide a single point of access for diverse financial services, an increasing demand among consumers.

The numbers speak for themselves:

• 65% of Europeans want a single app for banking, savings, and crypto.

• 54% of Europeans interested in crypto find existing platforms too complicated.

This integration by Bunq could seduce a vast audience, especially as the 65% figure, mentioned this weekend by the OpinionWay poll for ING, still needs to be transformed into real adoption.

On the other hand, user interest in combining services like banking, savings, investment, and crypto is part of a logic of optimizing time, energy... and profitability.

An aspect that several institutions are trying to integrate, and which Bunq preempts with its own formula: a colorful, smooth, and intuitive interface, for a bank without a counter, but not without vision.