Hugo 推出與 Imaginary Ones 合作的獨家 Web3 牛仔夾克

Hugo Boss旗下的年輕品牌Hugo與Imaginary Ones合作，推出一款融入Web3技術的限量版牛仔外套。該夾克配備 NFC 標籤，可解鎖獨家 Web 擴增實境體驗，以便在 Roblox 上進行客製化。該計畫與 Hugo 的重點一致，即讓 Z 世代受眾參與遊戲和元宇宙空間，促進自我表達和社群建立。

Hugo Unveils Exclusive Web3-Integrated Denim Jacket in Partnership with Imaginary Ones

Hugo 與 Imaginary Ones 合作推出獨家 Web3 整合式牛仔夾克

German fashion house Hugo Boss's youth-oriented sub-brand, Hugo, has collaborated with Web3 entertainment company Imaginary Ones to launch an exclusive drop of customizable denim jackets. This innovative garment seamlessly blends the physical and digital realms, offering a unique and immersive experience for its target audience of Generation Z consumers.

德國時尚品牌 Hugo Boss 的年輕子品牌 Hugo 與 Web3 娛樂公司 Imaginary Ones 合作，推出獨家訂製牛仔外套。這款創新服裝無縫融合了實體和數位領域，為其目標受眾 Z 世代消費者提供獨特的沉浸式體驗。

The special-edition denim jacket is crafted from Hugo Blu, the brand's dedicated denim line. It features an integrated Near-Field Communication (NFC) tag that unlocks a Web Augmented Reality (WebAR) experience when tapped with a smartphone. This experience allows users to customize their digital avatar skin in the popular online gaming platform Roblox.

這款特別版牛仔夾克由該品牌的專用牛仔系列 Hugo Blu 製成。它具有整合的近場通訊 (NFC) 標籤，當使用智慧型手機點擊時，可以解鎖網路擴增實境 (WebAR) 體驗。這種體驗允許用戶在流行的線上遊戲平台 Roblox 中自訂他們的數位化身皮膚。

Hugo's partnership with Imaginary Ones reflects its strategic focus on activating gaming and Metaverse spaces as key cultural territories. The brand aims to foster gamification, social interaction, self-expression, and self-exploration among its Gen-Z demographic.

Hugo 與 Imaginary Ones 的合作反映了其戰略重點，即激活遊戲和元宇宙空間作為關鍵文化領域。該品牌旨在促進 Z 世代人群的遊戲化、社交互動、自我表達和自我探索。

From May 17th, interested individuals were granted a 72-hour window to claim their jacket through a hidden page on Hugo Boss's official website. The denim garment is accompanied by a DIY customization kit comprising five exclusive Hugo x Imaginary Ones patches, inviting wearers to personalize their jacket to their unique style.

從 5 月 17 日起，有興趣的個人可以在 72 小時內透過 Hugo Boss 官方網站的隱藏頁面領取外套。這款牛仔服裝配有 DIY 訂製套件，其中包含五個 Hugo x Imaginary Ones 獨家補丁，邀請穿著者根據自己的獨特風格個性化他們的夾克。

The embedded NFC tag, located beneath the Hugo flower patch, grants access to the WebAR experience. Users can customize their digital wearable and share it across various social platforms without downloading a dedicated application.

嵌入式 NFC 標籤位於 Hugo 花片下方，可提供 WebAR 體驗。用戶可以自訂他們的數位穿戴式裝置並在各種社交平台上分享，而無需下載專用應用程式。

Moreover, the WebAR experience includes the option to redeem a unique Roblox skin, compatible with the entire Roblox infrastructure. This skin can be claimed in a secret "bubble room" within the game, where users can also select a matching helmet.

此外，WebAR 體驗還包括兌換獨特 Roblox 皮膚的選項，該皮膚與整個 Roblox 基礎設施相容。該皮膚可以在遊戲內的秘密「泡泡室」中領取，用戶還可以在其中選擇匹配的頭盔。

This exclusive collaboration between Hugo and Imaginary Ones underscores the growing intersection between fashion, technology, and gaming. The Web3-integrated denim jacket empowers wearers to seamlessly bridge the physical and digital worlds, fostering a sense of community and self-expression within the Metaverse.

Hugo 和 Imaginary Ones 之間的獨家合作凸顯了時尚、科技和遊戲之間日益緊密的交叉。整合 Web3 的牛仔夾克使穿著者能夠無縫連接物理世界和數位世界，在元宇宙中培養社區意識和自我表達。