Hugo 推出与 Imaginary Ones 合作的独家 Web3 牛仔夹克

Hugo Boss旗下的年轻品牌Hugo与Imaginary Ones合作，推出一款融入Web3技术的限量版牛仔夹克。该夹克配备 NFC 标签，可解锁独家 Web 增强现实体验，以便在 Roblox 上进行定制。该项目与 Hugo 的重点一致，即让 Z 世代受众参与游戏和元宇宙空间，促进自我表达和社区建设。

Hugo Unveils Exclusive Web3-Integrated Denim Jacket in Partnership with Imaginary Ones

Hugo 与 Imaginary Ones 合作推出独家 Web3 集成牛仔夹克

German fashion house Hugo Boss's youth-oriented sub-brand, Hugo, has collaborated with Web3 entertainment company Imaginary Ones to launch an exclusive drop of customizable denim jackets. This innovative garment seamlessly blends the physical and digital realms, offering a unique and immersive experience for its target audience of Generation Z consumers.

德国时尚品牌 Hugo Boss 的年轻子品牌 Hugo 与 Web3 娱乐公司 Imaginary Ones 合作，推出独家定制牛仔夹克。这款创新服装无缝融合了物理和数字领域，为其目标受众 Z 世代消费者提供独特的沉浸式体验。

The special-edition denim jacket is crafted from Hugo Blu, the brand's dedicated denim line. It features an integrated Near-Field Communication (NFC) tag that unlocks a Web Augmented Reality (WebAR) experience when tapped with a smartphone. This experience allows users to customize their digital avatar skin in the popular online gaming platform Roblox.

这款特别版牛仔夹克由该品牌的专用牛仔系列 Hugo Blu 制成。它具有集成的近场通信 (NFC) 标签，当用智能手机点击时，可以解锁网络增强现实 (WebAR) 体验。这种体验允许用户在流行的在线游戏平台 Roblox 中定制他们的数字化身皮肤。

Hugo's partnership with Imaginary Ones reflects its strategic focus on activating gaming and Metaverse spaces as key cultural territories. The brand aims to foster gamification, social interaction, self-expression, and self-exploration among its Gen-Z demographic.

Hugo 与 Imaginary Ones 的合作反映了其战略重点，即激活游戏和元宇宙空间作为关键文化领域。该品牌旨在促进 Z 世代人群的游戏化、社交互动、自我表达和自我探索。

From May 17th, interested individuals were granted a 72-hour window to claim their jacket through a hidden page on Hugo Boss's official website. The denim garment is accompanied by a DIY customization kit comprising five exclusive Hugo x Imaginary Ones patches, inviting wearers to personalize their jacket to their unique style.

从 5 月 17 日起，感兴趣的个人可以在 72 小时内通过 Hugo Boss 官方网站的隐藏页面领取夹克。这款牛仔服装配有 DIY 定制套件，其中包含五个 Hugo x Imaginary Ones 独家补丁，邀请穿着者根据自己的独特风格个性化他们的夹克。

The embedded NFC tag, located beneath the Hugo flower patch, grants access to the WebAR experience. Users can customize their digital wearable and share it across various social platforms without downloading a dedicated application.

嵌入式 NFC 标签位于 Hugo 花片下方，可提供 WebAR 体验。用户可以定制他们的数字可穿戴设备并在各种社交平台上分享，而无需下载专用应用程序。

Moreover, the WebAR experience includes the option to redeem a unique Roblox skin, compatible with the entire Roblox infrastructure. This skin can be claimed in a secret "bubble room" within the game, where users can also select a matching helmet.

此外，WebAR 体验还包括兑换独特 Roblox 皮肤的选项，该皮肤与整个 Roblox 基础设施兼容。该皮肤可以在游戏内的秘密“泡泡室”中领取，用户还可以在其中选择匹配的头盔。

This exclusive collaboration between Hugo and Imaginary Ones underscores the growing intersection between fashion, technology, and gaming. The Web3-integrated denim jacket empowers wearers to seamlessly bridge the physical and digital worlds, fostering a sense of community and self-expression within the Metaverse.

Hugo 和 Imaginary Ones 之间的独家合作凸显了时尚、科技和游戏之间日益紧密的交叉。集成 Web3 的牛仔夹克使穿着者能够无缝连接物理世界和数字世界，在元宇宙中培养社区意识和自我表达。