Hamster Kombat 做了什麼：Telegram 如何打造 Web3 遊戲巨頭

Telegram 的 TON（又名「開放網路」）擁有數億用戶，正在為基於區塊鏈的簡單、令人上癮、有趣的遊戲打造強大的動力。

Telegram’s TON Surges With Addictive Web3 Games

Telegram 的 TON 以令人上癮的 Web3 遊戲激增

With hundreds of millions of users, Telegram’s TON, aka The Open Network, is building a head of steam in simple, addictive, fun games built on a blockchain.

Telegram 的 TON（又名「開放網路」）擁有數億用戶，正在為基於區塊鏈的簡單、令人上癮、有趣的遊戲打造強大的動力。

Two months ago the president of Iran, Ebrahim Raisi, was killed in a helicopter crash. Iran held an election to replace him, but there was a hitch: According to a senior official in Iran’s military, the nation’s citizens were too distracted to properly vet the candidates. Millions of Iranians, supposedly, were too busy clicking on their phones.

兩個月前，伊朗總統易卜拉欣·萊西在直升機失事中喪生。伊朗舉行了選舉來取代他，但出現了一個問題：據伊朗軍方一位高級官員稱，該國公民的注意力太分散，無法對候選人進行適當的審查。據推測，數百萬伊朗人正忙於點擊手機。

They were hooked on a crypto game called “Hamster Kombat.”

他們迷上了一款名為「Hamster Kombat」的加密遊戲。

This feature is part of CoinDesk's GameFi Theme Week.

此功能是 CoinDesk GameFi 主題週的一部分。

The game seems to have come out of nowhere. In March, it launched on TON, aka The Open Network, a Web3 ecosystem built on Telegram. Now the game is so popular that Rear Admiral Habibollah Sayyari, Iran’s deputy chief of the military, accused it of being part of the West’s “soft war” on Iran’s government. As the AP reported, Sayyari said that “One of the features of the soft war by the enemy is the ‘Hamster’ game.”

這款遊戲似乎是憑空出現的。 3 月份，它在 TON（又名開放網路）上推出，這是一個基於 Telegram 構建的 Web3 生態系統。現在這款遊戲如此受歡迎，以至於伊朗軍方副總司令哈比博拉·薩亞裡少將指責它是西方針對伊朗政府的「軟戰爭」的一部分。據美聯社報道，薩亞裡表示，“敵方軟戰的特點之一就是‘倉鼠’遊戲。”

So is the United States really weaponizing Web3 hamsters against Iran? It’s a fascinating (if wild) question, but in some ways the answer is irrelevant. The question’s very existence is what matters. “This has become so fucking big, even politicians started talking about it,” says Inal Kardan, Gaming Lead at the TON Foundation.

那麼美國真的將Web3倉鼠武器化來對付伊朗嗎？這是一個令人著迷（如果是瘋狂）的問題，但在某些方面，答案是無關緊要的。問題的存在才是最重要的。 「這件事已經變得如此之大，甚至政客也開始談論它，」TON 基金會的遊戲主​​管 Inal Kardan 說道。

Hamster Kombat’s founder is anonymous; the project declined requests for an interview. (Clearly it’s the CIA.) But they claim to have over 200 million users; they have 11 million followers on Twitter/X, and their YouTube account has 31 million subscribers.

Hamster Kombat 的創辦人是匿名的；該項目拒絕了採訪要求。 （顯然是 CIA。）但他們聲稱擁有超過 2 億用戶；他們在 Twitter/X 上有 1100 萬粉絲，他們的 YouTube 帳戶有 3100 萬訂閱者。

This is just one of several “GameFi” projects on TON with eye-popping growth. Web3 games are flourishing. The cute and cartoony “Catizen” (the sponsor of CoinDesk’s GameFi theme week] has over 23 million users. TON’s first big success story, “Notcoin,” has over 40 million.

這只是 TON 上成長驚人的幾個「GameFi」項目之一。 Web3遊戲蓬勃發展。可愛卡通的「Catizen」（CoinDesk GameFi 主題週的贊助商）擁有超過 2300 萬用戶。

In total, there are now 500 million users on the TON network, according to the foundation. With a current market cap of $19.4 billion, Toncoin has surged to become the eighth largest project in all of crypto -- leapfrogging mainstays like Polkadot, Cardano, and NEAR.

據該基金會稱，目前 TON 網路上共有 5 億用戶。 Toncoin 目前的市值為 194 億美元，已躍居加密貨幣領域第八大項目，超越了 Polkadot、Cardano 和 NEAR 等主流項目。

But the Iranian military isn’t grumbling about Polkadot or Cardano. TON games feel different. They’re simple and fun and it seems they’ve broken out of the crypto echo-chamber, finding a mainstream audience, a la NFTs in 2021. “This is not just about the degens,” says Kardan. “This is about normies doing something with blockchain for the very first time.”

但伊朗軍方並沒有抱怨 Polkadot 或 Cardano。 TON 遊戲感覺不同。它們簡單而有趣，而且似乎已經突破了加密貨幣的迴聲室，找到了主流受眾，就像 2021 年的 NFT 一樣。 “這是關於普通人第一次使用區塊鏈做一些事情。”

One reason for the explosive growth of TON is the global reach of Telegram itself, especially in Europe and Asia. Telegram has over 900 million users. But as recently as December of 2023, according to Kardan, only 1% of them used Telegram to play games. Entrepreneurs sniffed an opportunity.

TON 爆炸性成長的原因之一是 Telegram 本身的全球影響力，尤其是在歐洲和亞洲。 Telegram 擁有超過 9 億用戶。但據 Kardan 稱，截至 2023 年 12 月，只有 1% 的人使用 Telegram 來玩遊戲。企業家們嗅到了機會。

“We looked at Telegram and TON, and we thought, this is virgin land,” says Tim Wong, Chairman of Catizen Foundation. So games like Catizen, Notcoin, Yescoin, and Tapswap quickly filled the void, partly because they can be easily (even mindlessly) played while waiting for an elevator.

Catizen 基金會主席 Tim Wong 表示：“我們研究了 Telegram 和 TON，認為這是一片處女地。”因此，Catizen、Notcoin、Yescoin 和 Tapswap 等遊戲很快就填補了這一空白，部分原因是它們可以在等待電梯時輕鬆（甚至是無意識地）玩。

“All of them are hyper-causal, really simple games,” says Kardan. “That’s what people like.” The Telegram games are easy to install, easy to play, and easy to connect to crypto. (At least internationally--Telegram’s native crypto wallet is not available in the US, due to regulatory concerns.) For 15 years, the web3 space has been dogged by clunky interfaces and confusing protocols. TON seemed to have solved that overnight.

「所有這些都是超因果、非常簡單的遊戲，」卡丹說。 “這就是人們喜歡的。” Telegram 遊戲易於安裝、易於玩，且易於連接到加密貨幣。 （至少在國際上是如此——出於監管方面的考慮，Telegram 的原生加密錢包在美國無法使用。）15 年來，web3 領域一直受到笨拙的介面和令人困惑的協議的困擾。 TON 似乎一夜之間就解決了這個問題。

The buttery smooth UX is why DeFi analyst David Zimmerman wrote a research paper concluding that TON is “well-positioned to become crypto’s killer app,” as it has “done more to progress in these areas [UX and real-world use cases] than any other crypto market participant.” TON games are simple. In a phone interview, Zimmerman says that in all his years covering crypto, whenever he introduced his “normie friends” to Web3 projects, it would typically take a 40-minute tutorial filled with confused questions. With TON? He’s already onboarded 10 friends.

黃油般流暢的用戶體驗是DeFi 分析師David Zimmerman 撰寫研究論文的原因，其結論是TON“處於有利位置，可以成為加密貨幣的殺手級應用程序”，因為它“在這些領域（用戶體驗和現實世界用例）方面的進步比任何其他加密貨幣市場參與者。 TON 遊戲很簡單。 Zimmerman 在電話訪談中表示，在他研究加密貨幣的這些年裡，每當他向他的「普通朋友」介紹 Web3 專案時，通常需要花費 40 分鐘的教程，其中充滿了令人困惑的問題。與頓？他已經加入了 10 個朋友。

The games themselves are clever, appealing, fun. You can start playing Catizen in seconds, clicking on little kittens and watching coins magically appear (more on this later). You earn rewards for referring friends and sharing on social media --

遊戲本身很聰明、有吸引力、有趣。您可以在幾秒鐘內開始玩 Catizen，點擊小貓並觀看硬幣神奇地出現（稍後會詳細介紹）。您可以透過推薦朋友並在社群媒體上分享來獲得獎勵——