Hamster Kombat 做了什么：Telegram 如何打造 Web3 游戏巨头

Telegram 的 TON（又名“开放网络”）拥有数亿用户，正在为基于区块链的简单、令人上瘾、有趣的游戏打造强大的动力。

Telegram’s TON Surges With Addictive Web3 Games

Telegram 的 TON 凭借令人上瘾的 Web3 游戏激增

With hundreds of millions of users, Telegram’s TON, aka The Open Network, is building a head of steam in simple, addictive, fun games built on a blockchain.

Telegram 的 TON（又名“开放网络”）拥有数亿用户，正在为基于区块链的简单、令人上瘾、有趣的游戏打造强大的动力。

Two months ago the president of Iran, Ebrahim Raisi, was killed in a helicopter crash. Iran held an election to replace him, but there was a hitch: According to a senior official in Iran’s military, the nation’s citizens were too distracted to properly vet the candidates. Millions of Iranians, supposedly, were too busy clicking on their phones.

两个月前，伊朗总统易卜拉欣·莱西在一次直升机失事中丧生。伊朗举行了选举来取代他，但出现了一个问题：据伊朗军方一位高级官员称，该国公民的注意力太分散，无法对候选人进行适当的审查。据推测，数百万伊朗人正忙于点击手机。

They were hooked on a crypto game called “Hamster Kombat.”

他们迷上了一款名为“Hamster Kombat”的加密游戏。

This feature is part of CoinDesk's GameFi Theme Week.

此功能是 CoinDesk GameFi 主题周的一部分。

The game seems to have come out of nowhere. In March, it launched on TON, aka The Open Network, a Web3 ecosystem built on Telegram. Now the game is so popular that Rear Admiral Habibollah Sayyari, Iran’s deputy chief of the military, accused it of being part of the West’s “soft war” on Iran’s government. As the AP reported, Sayyari said that “One of the features of the soft war by the enemy is the ‘Hamster’ game.”

这款游戏似乎是凭空出现的。 3 月份，它在 TON（又名开放网络）上推出，这是一个基于 Telegram 构建的 Web3 生态系统。现在这款游戏如此受欢迎，以至于伊朗军方副总司令哈比博拉·萨亚里少将指责它是西方针对伊朗政府的“软战争”的一部分。据美联社报道，萨亚里表示，“敌方软战的特点之一就是‘仓鼠’游戏。”

So is the United States really weaponizing Web3 hamsters against Iran? It’s a fascinating (if wild) question, but in some ways the answer is irrelevant. The question’s very existence is what matters. “This has become so fucking big, even politicians started talking about it,” says Inal Kardan, Gaming Lead at the TON Foundation.

那么美国真的将Web3仓鼠武器化来对付伊朗吗？这是一个令人着迷（如果疯狂）的问题，但在某些方面，答案是无关紧要的。问题的存在才是最重要的。 “这件事已经变得如此之大，甚至政客也开始谈论它，”TON 基金会的游戏主管 Inal Kardan 说道。

Hamster Kombat’s founder is anonymous; the project declined requests for an interview. (Clearly it’s the CIA.) But they claim to have over 200 million users; they have 11 million followers on Twitter/X, and their YouTube account has 31 million subscribers.

Hamster Kombat 的创始人是匿名的；该项目拒绝了采访请求。 （显然是 CIA。）但他们声称拥有超过 2 亿用户；他们在 Twitter/X 上有 1100 万粉丝，他们的 YouTube 帐户有 3100 万订阅者。

This is just one of several “GameFi” projects on TON with eye-popping growth. Web3 games are flourishing. The cute and cartoony “Catizen” (the sponsor of CoinDesk’s GameFi theme week] has over 23 million users. TON’s first big success story, “Notcoin,” has over 40 million.

这只是 TON 上增长惊人的几个“GameFi”项目之一。 Web3游戏蓬勃发展。可爱卡通的“Catizen”（CoinDesk GameFi 主题周的赞助商）拥有超过 2300 万用户。TON 的第一个大成功故事“Notcoin”拥有超过 4000 万用户。

In total, there are now 500 million users on the TON network, according to the foundation. With a current market cap of $19.4 billion, Toncoin has surged to become the eighth largest project in all of crypto -- leapfrogging mainstays like Polkadot, Cardano, and NEAR.

据该基金会称，目前 TON 网络上共有 5 亿用户。 Toncoin 目前的市值为 194 亿美元，已跃居加密货币领域第八大项目，超越了 Polkadot、Cardano 和 NEAR 等主流项目。

But the Iranian military isn’t grumbling about Polkadot or Cardano. TON games feel different. They’re simple and fun and it seems they’ve broken out of the crypto echo-chamber, finding a mainstream audience, a la NFTs in 2021. “This is not just about the degens,” says Kardan. “This is about normies doing something with blockchain for the very first time.”

但伊朗军方并没有抱怨 Polkadot 或 Cardano。 TON 游戏感觉不同。它们简单而有趣，而且似乎已经突破了加密货币的回声室，找到了主流受众，就像 2021 年的 NFT 一样。“这不仅仅是德根们的事，”卡丹说。 “这是关于普通人第一次使用区块链做一些事情。”

One reason for the explosive growth of TON is the global reach of Telegram itself, especially in Europe and Asia. Telegram has over 900 million users. But as recently as December of 2023, according to Kardan, only 1% of them used Telegram to play games. Entrepreneurs sniffed an opportunity.

TON 爆炸性增长的原因之一是 Telegram 本身的全球影响力，尤其是在欧洲和亚洲。 Telegram 拥有超过 9 亿用户。但据 Kardan 称，截至 2023 年 12 月，只有 1% 的人使用 Telegram 玩游戏。企业家们嗅到了机遇。

“We looked at Telegram and TON, and we thought, this is virgin land,” says Tim Wong, Chairman of Catizen Foundation. So games like Catizen, Notcoin, Yescoin, and Tapswap quickly filled the void, partly because they can be easily (even mindlessly) played while waiting for an elevator.

Catizen 基金会主席 Tim Wong 表示：“我们研究了 Telegram 和 TON，认为这是一片处女地。”因此，Catizen、Notcoin、Yescoin 和 Tapswap 等游戏很快填补了这一空白，部分原因是它们可以在等待电梯时轻松（甚至是无意识地）玩。

“All of them are hyper-causal, really simple games,” says Kardan. “That’s what people like.” The Telegram games are easy to install, easy to play, and easy to connect to crypto. (At least internationally--Telegram’s native crypto wallet is not available in the US, due to regulatory concerns.) For 15 years, the web3 space has been dogged by clunky interfaces and confusing protocols. TON seemed to have solved that overnight.

“所有这些都是超因果、非常简单的游戏，”卡丹说。 “这就是人们喜欢的。” Telegram 游戏易于安装、易于玩，并且易于连接到加密货币。 （至少在国际上是这样——出于监管方面的考虑，Telegram 的原生加密钱包在美国无法使用。） 15 年来，web3 领域一直受到笨拙的界面和令人困惑的协议的困扰。 TON 似乎一夜之间就解决了这个问题。

The buttery smooth UX is why DeFi analyst David Zimmerman wrote a research paper concluding that TON is “well-positioned to become crypto’s killer app,” as it has “done more to progress in these areas [UX and real-world use cases] than any other crypto market participant.” TON games are simple. In a phone interview, Zimmerman says that in all his years covering crypto, whenever he introduced his “normie friends” to Web3 projects, it would typically take a 40-minute tutorial filled with confused questions. With TON? He’s already onboarded 10 friends.

黄油般流畅的用户体验是 DeFi 分析师 David Zimmerman 撰写研究论文的原因，其结论是 TON“处于有利位置，可以成为加密货币的杀手级应用程序”，因为它“在这些领域（用户体验和现实世界用例）方面的进步比任何其他加密货币市场参与者。” TON 游戏很简单。 Zimmerman 在电话采访中表示，在他研究加密货币的这些年里，每当他向他的“普通朋友”介绍 Web3 项目时，通常需要花费 40 分钟的教程，其中充满了令人困惑的问题。与顿？他已经加入了 10 个朋友。

The games themselves are clever, appealing, fun. You can start playing Catizen in seconds, clicking on little kittens and watching coins magically appear (more on this later). You earn rewards for referring friends and sharing on social media --

游戏本身很聪明、有吸引力、有趣。您可以在几秒钟内开始玩 Catizen，点击小猫并观看硬币神奇地出现（稍后会详细介绍）。您可以通过推荐朋友并在社交媒体上分享来获得奖励——