遊戲節目是 Web3 消費者社交的殺手級應用

每年都有幾天，我們都會對加密貨幣消費者感到興奮，原因只有一個：遊戲節目。 “瘋狂的現實。” “愛的槓桿。” “加密遊戲。”挑戰在於讓任何人都能永續製造這些產品。到目前為止。

For a few days each year, we all get excited about crypto consumer for one reason:

每年都有幾天，我們都會對加密貨幣消費者感到興奮，原因如下：

Game shows.

遊戲節目。

"Mad Realities." "Love on Leverage." "Crypto the Game."

“瘋狂的現實。” “愛的槓桿。” “加密遊戲。”

The challenge has been letting anyone make these sustainably.

挑戰在於讓任何人都能永續製造這些產品。

Until now.

到目前為止。

Imagine this. It’s a few years from now, and a protocol wants to run its own version of "Shark Tank" as a new kind of hackathon: one where its community tunes in to vote on their favorite projects.

想像一下這個。幾年後，一個協議希望將自己版本的“Shark Tank”作為一種新型的黑客馬拉松來運行：社區可以在其中對他們最喜歡的項目進行投票。

This feature is part of CoinDesk's Web3 Marketing Week. David Phelps is the cofounder of JokeRace, which lets anyone deploy contests on 90+ chains to run, grow, and monetize communities

此功能是 CoinDesk Web3 行銷週的一部分。 David Phelps 是 JokeRace 的聯合創始人，該公司允許任何人在 90 多個鏈上部署競賽來運作、發展社群並從中獲利

The winning projects get huge rewards, the losing projects get recognition and on-chain credentials for making it so far, and the audience at home gets points from both the chain and from every project they vote for.

獲勝的項目將獲得豐厚的獎勵，失敗的項目將獲得認可並獲得鏈上憑證，而國內的觀眾則可以從鏈上以及他們投票的每個項目中獲得積分。

Both contestants and voters pay in – because it’s worth it to them for the money, status, opportunities, social connections and potential airdrops they all earn. And that lets game show creators earn big in a way they never could before.

參賽者和選民都付出了代價——因為他們所獲得的金錢、地位、機會、社會關係和潛在的空投對他們來說是值得的。這讓遊戲節目創作者以前所未有的方式賺取巨額收入。

Now imagine bigger. "Survivor." "The Voice." "American Idol." "The Bachelor." "Love Island." All giving contestants and new ways to earn reputation, to earn rewards and to collaborate socially.

現在想像更大。 “倖存者。” “聲音。” “美國偶像。” “光棍。” 《愛情島》。所有這些都為參賽者提供了贏得聲譽、獎勵和社交協作的新方法。

Or think even bigger than that. A monetizable "Product Hunt." Presidential debates with an audience live-voting on responses. The Grammies and Oscars with audiences picking who wins.

或想得比這更大。可貨幣化的「產品搜尋」。總統與觀眾進行辯論，對回應進行現場投票。葛萊美獎和奧斯卡獎由觀眾選出得主。

Any creator could have game shows for their fans to decide who they partner with. What track they release. What’s the most persuasive case they can make for future trends.

任何創作者都可以舉辦遊戲節目，讓粉絲決定與誰合作。他們發行了什麼曲目。他們能為未來趨勢提出的最有說服力的案例是什麼？

And all of this would be built on financial and reputational rails for everyone to earn.

所有這一切都將建立在財務和聲譽的基礎上，讓每個人都能獲得收益。

Which is to say:

也就是說：

All of this can only be done on-chain, particularly through us at JokeRace. By anyone. Without needing to worry about a single line of code.

所有這些都只能在鏈上完成，特別是透過我們 JokeRace。任何人。無需擔心一行程式碼。

There’s a lot of reasons this wasn’t possible before now – high gas fees, high overhead for managing the tech and challenges letting anyone pay in to vote – but the main one is that it’s been hard to offer meaningful rewards for everyone involved in a game show.

原因有很多，這在以前是不可能的——高昂的汽油費、管理技術的高額開銷以及讓任何人付費投票的挑戰——但主要原因是很難為參與投票的每個人提供有意義的獎勵。

In game shows, there’s literally some reward that’s at stake. That reward is usually financial: you get prize money. Sometimes, it’s reputational: you want the status of winning or backing a winner. And on rare occasions, it’s social; you form a community with others to back a favorite candidate. The best game shows will often integrate elements of financial, reputation and social rewards all at once.

在遊戲節目中，確實存在一些懸而未決的獎勵。這種獎勵通常是經濟上的：你會得到獎金。有時，這是聲譽方面的：您想要獲勝或支持獲勝者的地位。在極少數情況下，它是社交性的；您與其他人組成一個社區來支持最喜歡的候選人。最好的遊戲節目通常會同時整合財務、聲譽和社會獎勵的元素。

A game show without any rewards at all is a fairly doomed category, and we have a name for this cursed vertical in crypto: governance. In a sense, governance is just a game show without incentives or rewards, and yet in an industry *built on* incentives and rewards, we’ve insisted that the only types of decisions that anyone can make on-chain are rewardless governance.

沒有任何獎勵的遊戲節目是一個相當注定失敗的類別，我們為加密貨幣中這個被詛咒的垂直領域起了一個名字：治理。從某種意義上說，治理只是一場沒有激勵或獎勵的遊戲秀，但在一個「建立在」激勵和獎勵之上的行業，我們堅持認為任何人都可以在鏈上做出的唯一決策類型是無獎勵治理。

Why? You might argue that rewards corrupt the integrity of the decision (maybe), but the real answer is because we haven’t wanted to do anything on-chain that would enable these rewards in the first place.

為什麼？您可能會認為獎勵會破壞決策的完整性（也許），但真正的答案是因為我們一開始就不想在鏈上做任何能夠實現這些獎勵的事情。

It wasn’t until the launch of EIP-4844 in March, which lowered fees on layer 2s by over 100x, that it started to become sustainable to run social processes on-chain in the land of Ethereum. And it wasn’t until our introduction of "anyone-can-vote" that there was a way for anyone to participate in voting on-chain.

直到 3 月 EIP-4844 的推出，將第 2 層的費用降低了 100 倍以上，在以太坊的土地上運行鏈上社會流程才開始變得可持續。直到我們引入“任何人都可以投票”，任何人都可以透過一種方式參與鏈上投票。

This is the first time it’s been feasible to build game shows like the ones above. And now that it’s cheap and fast to operate on-chain, we can see the rewards for running on-chain game shows could be huge.

這是第一次可以製作像上面這樣的遊戲節目。現在鏈上運作既便宜又快捷，我們可以看到運行鏈上遊戲節目的回報可能是巨大的。

Let me break that down a bit deeper to show how wild this opportunity is for all parties: the contestants, the viewers and the game show creator.

讓我更深入地分析這個問題，以展示這個機會對各方：參賽者、觀眾和遊戲節目創作者來說是多麼的瘋狂。

First, and most obviously, contestants can earn from winning. A recurring show might give rewards to all players and teams on a given night, including the lowest-ranking ones that get eliminated.

首先，也是最明顯的一點是，參賽者可以透過獲勝獲得收益。循環節目可能會在特定夜晚向所有玩家和團隊提供獎勵，包括被淘汰的排名最低的玩家和團隊。

That seems clear enough, but let me emphasize: contestants can also earn from losing. Even if the losers earn nothing, they still earn on-chain reputation.

這似乎很清楚，但讓我強調一下：參賽者也可以從失敗中獲利。即使失敗者一無所獲，他們仍然可以獲得鏈上聲譽。

Every single person who votes for a contestant is attesting that they liked them. That’s a powerful social graph of permissionless data that the contestants can leverage for future communities, job opportunities, status, social connections and, yes, airdrops. (For instance, if you won on karaoke night, a music project could do worse than to airdrop you its token.)

每個為參賽者投票的人都證明他們喜歡他們。這是一個強大的未經許可數據的社交圖，參賽者可以利用它來了解未來的社區、工作機會、地位、社會關係，當然還有空投。 （例如，如果你在卡拉 OK 之夜獲勝，一個音樂項目可能比向你空投其代幣更糟糕。）

Imagine running all tiers of a game shows – votes to decide the contestants, votes to decide the finalists, votes to decide the winners

想像一下運行遊戲節目的所有級別 - 投票決定參賽者，投票決定決賽入圍者，投票決定獲勝者