游戏节目是 Web3 消费者社交的杀手级应用

每年都有几天，我们都会对加密货币消费者感到兴奋，原因只有一个：游戏节目。 “疯狂的现实。” “爱的杠杆。” “加密游戏。”挑战在于让任何人都能可持续地制造这些产品。到目前为止。

For a few days each year, we all get excited about crypto consumer for one reason:

每年都有几天，我们都会对加密货币消费者感到兴奋，原因如下：

Game shows.

游戏节目。

"Mad Realities." "Love on Leverage." "Crypto the Game."

“疯狂的现实。” “爱的杠杆。” “加密游戏。”

The challenge has been letting anyone make these sustainably.

挑战在于让任何人都能可持续地制造这些产品。

Until now.

到目前为止。

Imagine this. It’s a few years from now, and a protocol wants to run its own version of "Shark Tank" as a new kind of hackathon: one where its community tunes in to vote on their favorite projects.

想象一下这个。几年后，一个协议希望将自己版本的“Shark Tank”作为一种新型的黑客马拉松来运行：社区可以在其中对他们最喜欢的项目进行投票。

This feature is part of CoinDesk's Web3 Marketing Week. David Phelps is the cofounder of JokeRace, which lets anyone deploy contests on 90+ chains to run, grow, and monetize communities

此功能是 CoinDesk Web3 营销周的一部分。 David Phelps 是 JokeRace 的联合创始人，该公司允许任何人在 90 多个链上部署竞赛来运营、发展社区并从中获利

The winning projects get huge rewards, the losing projects get recognition and on-chain credentials for making it so far, and the audience at home gets points from both the chain and from every project they vote for.

获胜的项目将获得丰厚的奖励，失败的项目将获得认可并获得链上凭证，而国内的观众则可以从链上以及他们投票的每个项目中获得积分。

Both contestants and voters pay in – because it’s worth it to them for the money, status, opportunities, social connections and potential airdrops they all earn. And that lets game show creators earn big in a way they never could before.

参赛者和选民都付出了代价——因为他们所获得的金钱、地位、机会、社会关系和潜在的空投对他们来说是值得的。这让游戏节目创作者以前所未有的方式赚取巨额收入。

Now imagine bigger. "Survivor." "The Voice." "American Idol." "The Bachelor." "Love Island." All giving contestants and new ways to earn reputation, to earn rewards and to collaborate socially.

现在想象更大。 “幸存者。” “声音。” “美国偶像。” “光棍。” 《爱情岛》。所有这些都为参赛者提供了赢得声誉、获得奖励和社交协作的新方法。

Or think even bigger than that. A monetizable "Product Hunt." Presidential debates with an audience live-voting on responses. The Grammies and Oscars with audiences picking who wins.

或者想得比这更大。可货币化的“产品搜寻”。总统与观众进行辩论，对回应进行现场投票。格莱美奖和奥斯卡奖由观众选出获胜者。

Any creator could have game shows for their fans to decide who they partner with. What track they release. What’s the most persuasive case they can make for future trends.

任何创作者都可以举办游戏节目，让粉丝决定与谁合作。他们发行了什么曲目。他们能为未来趋势提出的最有说服力的案例是什么？

And all of this would be built on financial and reputational rails for everyone to earn.

所有这一切都将建立在财务和声誉的基础上，让每个人都能获得收益。

Which is to say:

也就是说：

All of this can only be done on-chain, particularly through us at JokeRace. By anyone. Without needing to worry about a single line of code.

所有这些都只能在链上完成，特别是通过我们 JokeRace。任何人。无需担心一行代码。

There’s a lot of reasons this wasn’t possible before now – high gas fees, high overhead for managing the tech and challenges letting anyone pay in to vote – but the main one is that it’s been hard to offer meaningful rewards for everyone involved in a game show.

原因有很多，这在以前是不可能的——高昂的汽油费、管理技术的高额开销以及让任何人付费投票的挑战——但主要原因是很难为参与投票的每个人提供有意义的奖励。游戏节目。

In game shows, there’s literally some reward that’s at stake. That reward is usually financial: you get prize money. Sometimes, it’s reputational: you want the status of winning or backing a winner. And on rare occasions, it’s social; you form a community with others to back a favorite candidate. The best game shows will often integrate elements of financial, reputation and social rewards all at once.

在游戏节目中，确实存在一些悬而未决的奖励。这种奖励通常是经济上的：你会得到奖金。有时，这是声誉方面的：您想要获胜或支持获胜者的地位。在极少数情况下，它是社交性的；您与其他人组成一个社区来支持最喜欢的候选人。最好的游戏节目通常会同时整合财务、声誉和社会奖励的元素。

A game show without any rewards at all is a fairly doomed category, and we have a name for this cursed vertical in crypto: governance. In a sense, governance is just a game show without incentives or rewards, and yet in an industry *built on* incentives and rewards, we’ve insisted that the only types of decisions that anyone can make on-chain are rewardless governance.

没有任何奖励的游戏节目是一个相当注定失败的类别，我们为加密货币中这个被诅咒的垂直领域起了一个名字：治理。从某种意义上说，治理只是一场没有激励或奖励的游戏秀，但在一个“建立在”激励和奖励之上的行业，我们坚持认为任何人都可以在链上做出的唯一决策类型是无奖励治理。

Why? You might argue that rewards corrupt the integrity of the decision (maybe), but the real answer is because we haven’t wanted to do anything on-chain that would enable these rewards in the first place.

为什么？您可能会认为奖励会破坏决策的完整性（也许），但真正的答案是因为我们一开始就不想在链上做任何能够实现这些奖励的事情。

It wasn’t until the launch of EIP-4844 in March, which lowered fees on layer 2s by over 100x, that it started to become sustainable to run social processes on-chain in the land of Ethereum. And it wasn’t until our introduction of "anyone-can-vote" that there was a way for anyone to participate in voting on-chain.

直到 3 月份 EIP-4844 的推出，将第 2 层的费用降低了 100 倍以上，在以太坊的土地上运行链上社会流程才开始变得可持续。直到我们引入“任何人都可以投票”，任何人都可以通过一种方式参与链上投票。

This is the first time it’s been feasible to build game shows like the ones above. And now that it’s cheap and fast to operate on-chain, we can see the rewards for running on-chain game shows could be huge.

这是第一次可以制作像上面这样的游戏节目。现在链上运营既便宜又快捷，我们可以看到运行链上游戏节目的回报可能是巨大的。

Let me break that down a bit deeper to show how wild this opportunity is for all parties: the contestants, the viewers and the game show creator.

让我更深入地分析一下这个问题，以展示这个机会对于各方：参赛者、观众和游戏节目创作者来说是多么的疯狂。

First, and most obviously, contestants can earn from winning. A recurring show might give rewards to all players and teams on a given night, including the lowest-ranking ones that get eliminated.

首先，也是最明显的一点是，参赛者可以通过获胜获得收益。循环节目可能会在特定夜晚向所有玩家和团队提供奖励，包括被淘汰的排名最低的玩家和团队。

That seems clear enough, but let me emphasize: contestants can also earn from losing. Even if the losers earn nothing, they still earn on-chain reputation.

这似乎很清楚，但让我强调一下：参赛者也可以从失败中获利。即使失败者一无所获，他们仍然可以获得链上声誉。

Every single person who votes for a contestant is attesting that they liked them. That’s a powerful social graph of permissionless data that the contestants can leverage for future communities, job opportunities, status, social connections and, yes, airdrops. (For instance, if you won on karaoke night, a music project could do worse than to airdrop you its token.)

每个为参赛者投票的人都证明他们喜欢他们。这是一个强大的未经许可数据的社交图，参赛者可以利用它来了解未来的社区、工作机会、地位、社会关系，当然还有空投。 （例如，如果你在卡拉 OK 之夜获胜，一个音乐项目可能会比空投你的代币更糟糕。）

Imagine running all tiers of a game shows – votes to decide the contestants, votes to decide the finalists, votes to decide the winners

想象一下运行游戏节目的所有级别 - 投票决定参赛者，投票决定决赛入围者，投票决定获胜者