比特幣角色

在Coinbits，我們致力於改善比特幣的用戶體驗，讓更多的人能夠從中受益。為了持續致力於透明度和社區參與，我們最近公開了我們的產品路線圖。現在，我們很高興分享另一個工作產品，它是比特幣之夏計畫的一部分：比特幣角色。

Coinbits is a family-run bitcoin-only exchange. We are a small startup with a big vision - to build the first #HybridBanking platform that seamlessly combines bitcoin and fiat financial services. Our team is mostly made up of engineers, but several of us also have a background in product and design.

Coinbits 是一家家族經營的比特幣交易所。我們是一家擁有遠大願景的小型新創公司 - 打造第一個無縫結合比特幣和法定金融服務的#HybridBanking 平台。我們的團隊主要由工程師組成，但我們中的一些人也有產品和設計背景。

Recently, we decided to revamp our user personas in order to strengthen our foundation for continued product-market fit. Personas are fictional descriptions of target users and are used to focus development teams on the human needs of the people for whom they build products. Although they have been a mainstay of UX and innovation teams for decades, in recent years, personas have developed a reputation of being a high-investment project with questionable ROI. This is largely because they tend to be underutilized by the audience for whom they are created - internal engineers, designers, and executives.

最近，我們決定修改我們的使用者角色，以鞏固我們持續產品市場契合的基礎。人物角色是對目標使用者的虛構描述，用於使開發團隊將注意力集中在他們為其建立產品的人們的人類需求上。儘管幾十年來，角色一直是用戶體驗和創新團隊的中流砥柱，但近年來，角色已經成為投資回報率值得懷疑的高投資項目。這主要是因為它們往往沒有被其創建的受眾——內部工程師、設計師和管理人員——充分利用。

Too often, beautifully-designed personas are created by a UX team, presented in a meeting, and promptly forgotten. And even if they aren’t, do they really provide product insights, or are they too fictional, fluffy, and final?

很多時候，使用者體驗團隊創造了設計精美的角色，在會議上展示後，很快就被遺忘了。即使它們不是，它們是否真的提供了產品見解，或者它們是否過於虛構、空洞和最終？

When personas fail, it is likely that one or more of these reasons is the culprit:

當角色失敗時，罪魁禍首可能是以下一個或多個原因：

A better approach

更好的方法

We believe that the best way to approach personas is to think of them as summaries of user research in which the whole development team participated. In other words, engineers, executives, and designers really should have been present during a substantial portion of the user interviews. If a UX team goes off to do research and comes back with a deliverable, the rest of the team will have missed out on the opportunity to build direct, empathetic bonds with the real people who use the company’s products.

我們認為，處理角色的最佳方法是將其視為整個開發團隊參與的使用者研究的總結。換句話說，工程師、管理人員和設計師確實應該參與使用者訪談的大部分時間。如果使用者體驗團隊出去進行研究並帶著可交付成果回來，那麼團隊的其他成員就會錯過與使用公司產品的真實用戶建立直接、富有同理心的聯繫的機會。

Instead, consider the work product to be the interview itself, and conceive of the personas as more akin to documentation of that work product.

相反，將工作產品視為面試本身，並將角色設想為更類似於該工作產品的文件。

Ideally, to run a persona project, a UX owner plays the role of servant leader of a qualitative research project. He or she guides conversations among engineers and users - and then immortalizes the work in a deliverable that is rich in detail and easily surfaced later. In this way, personas serve the purpose of keeping research insights alive for as long as possible.

理想情況下，為了運行角色項目，使用者體驗所有者扮演定性研究項目的僕人領導者的角色。他或她指導工程師和使用者之間的對話，然後將工作成果永久化為一個細節豐富且隨後很容易浮出水面的交付成果。透過這種方式，角色的目的是盡可能長時間地保持研究見解的活力。

Methodology

方法

Our product is currently only available to U.S.-based customers, so our research findings should be interpreted as being specific to the United States. We conducted user interviews to gather qualitative data during video chat sessions. Video allowed us to see participants’ faces, body language, clothes, and physical environment.

我們的產品目前僅向美國客戶提供，因此我們的研究結果應解釋為特定於美國。我們進行了用戶訪談，以在視訊聊天會話期間收集定性資料。影片使我們能夠看到參與者的臉、肢體語言、衣服和物理環境。

We facilitated the conversation by asking open-ended questions that would prompt participants to tell stories about their personal lives. Although we steered the conversation back to bitcoin when it deviated too far, we also allowed for free-flowing conversation about sound money, economics, work, spirituality, values, and more.

我們透過提出開放式問題來促進對話，這些問題會促使參與者講述他們的個人生活故事。儘管當比特幣偏離太遠時，我們將話題引回比特幣，但我們也允許就健全的貨幣、經濟、工作、靈性、價值觀等進行自由的對話。

We interviewed each of 22 users for one hour. On our side, there were 2 to 4 people in attendance and they were free to participate in the conversation.

我們對 22 位用戶每人進行了一小時的訪談。我們這邊有2到4個人在場，他們可以自由地參與對話。

Here’s a sample of the question prompts we used to move the conversation forward:

以下是我們用來推動對話的問題提示範例：

The Personas

人物角色

Four personas were created to represent cross sections of our users.

創建了四個角色來代表我們用戶的橫截面。

Each persona includes these elements:

每個角色都包含以下元素：

Here are some guidelines we followed:

以下是我們遵循的一些準則：

You can download the finished product on the Bitcoin Design Foundation website.

您可以在比特幣設計基金會網站上下載成品。

What’s next

下一步是什麼

People who care about bitcoin stand at the threshold of making truly user-friendly experiences. The new Apple Pay feature Tap to Cash is a mainstream example of improving UX for digital payments. It’s an indicator that we may be entering a period when the UX of payments takes a leap forward. Bitcoin certainly has a role to play here - as UX practitioners focused on bitcoin, we are well positioned to make an impact. We would be thrilled if sharing this work inspires someone to contribute to the important project of making bitcoin more user friendly.

關心比特幣的人們正處於打造真正用戶友善體驗的門檻。新的 Apple Pay 功能 Tap to Cash 是改善數位支付用戶體驗的主流範例。這表明我們可能正在進入支付用戶體驗飛躍發展的時期。比特幣當然可以在這裡發揮作用 - 作為專注於比特幣的用戶體驗從業者，我們處於有利位置以產生影響。如果分享這項工作能夠激勵某人為使比特幣更加用戶友好的重要項目做出貢獻，我們將感到非常興奮。

Looking to get involved? Check out Coinbits App. We proudly invest a tremendous amount of time and effort in product design, and we would love to hear what you think about it. If this field interests you, consider participating in the community over at the Bitcoin Design Foundation.

想參與其中嗎？查看 Coinbits 應用程式。我們很自豪地在產品設計上投入了大量的時間和精力，我們很想聽聽您的想法。如果您對該領域感興趣，請考慮參與比特幣設計基金會的社群。

By offering these research results under a CC BY-NC 4.0 license, we aim to make a small contribution to bitcoin becoming more user-friendly.

透過在 CC BY-NC 4.0 授權下提供這些研究成果，我們的目標是為比特幣變得更用戶友好做出小小的貢獻。

This project includes contributions from Tiffany Lee, Rachouan Rejeb, and David Waugh.

該項目包括 Tiffany Lee、Rachouan Rejeb 和 David Waugh 的貢獻。

This is a guest post by Dave Birnbaum. Opinions expressed are entirely their own and do not necessarily reflect those of BTC Inc or Bitcoin Magazine.

這是戴夫·伯恩鮑姆 (Dave Birnbaum) 的客座文章。所表達的觀點完全是他們自己的，並不一定反映 BTC Inc 或比特幣雜誌的觀點。