比特币角色

在Coinbits，我们致力于改善比特币的用户体验，以便更多的人能够从中受益。为了持续致力于透明度和社区参与，我们最近公开了我们的产品路线图。现在，我们很高兴分享另一个工作产品，它是比特币之夏项目的一部分：比特币角色。

Coinbits is a family-run bitcoin-only exchange. We are a small startup with a big vision - to build the first #HybridBanking platform that seamlessly combines bitcoin and fiat financial services. Our team is mostly made up of engineers, but several of us also have a background in product and design.

Coinbits 是一家家族经营的比特币交易所。我们是一家拥有远大愿景的小型初创公司 - 打造第一个无缝结合比特币和法定金融服务的 #HybridBanking 平台。我们的团队主要由工程师组成，但我们中的一些人也有产品和设计背景。

Recently, we decided to revamp our user personas in order to strengthen our foundation for continued product-market fit. Personas are fictional descriptions of target users and are used to focus development teams on the human needs of the people for whom they build products. Although they have been a mainstay of UX and innovation teams for decades, in recent years, personas have developed a reputation of being a high-investment project with questionable ROI. This is largely because they tend to be underutilized by the audience for whom they are created - internal engineers, designers, and executives.

最近，我们决定修改我们的用户角色，以巩固我们持续产品市场契合的基础。人物角色是对目标用户的虚构描述，用于使开发团队将注意力集中在他们为其构建产品的人们的人类需求上。尽管几十年来，角色一直是用户体验和创新团队的中流砥柱，但近年来，角色已经成为投资回报率值得怀疑的高投资项目。这主要是因为它们往往没有被其创建的受众——内部工程师、设计师和管理人员——充分利用。

Too often, beautifully-designed personas are created by a UX team, presented in a meeting, and promptly forgotten. And even if they aren’t, do they really provide product insights, or are they too fictional, fluffy, and final?

很多时候，用户体验团队创建了设计精美的角色，在会议上展示后，很快就被遗忘了。即使它们不是，它们是否真的提供了产品见解，或者它们是否过于虚构、空洞和最终？

When personas fail, it is likely that one or more of these reasons is the culprit:

当角色失败时，罪魁祸首可能是以下一个或多个原因：

A better approach

更好的方法

We believe that the best way to approach personas is to think of them as summaries of user research in which the whole development team participated. In other words, engineers, executives, and designers really should have been present during a substantial portion of the user interviews. If a UX team goes off to do research and comes back with a deliverable, the rest of the team will have missed out on the opportunity to build direct, empathetic bonds with the real people who use the company’s products.

我们认为，处理角色的最佳方法是将其视为整个开发团队参与的用户研究的总结。换句话说，工程师、管理人员和设计师确实应该参与用户访谈的大部分时间。如果用户体验团队出去进行研究并带着可交付成果回来，那么团队的其他成员就会错过与使用公司产品的真实用户建立直接、富有同理心的联系的机会。

Instead, consider the work product to be the interview itself, and conceive of the personas as more akin to documentation of that work product.

相反，将工作产品视为面试本身，并将角色设想为更类似于该工作产品的文档。

Ideally, to run a persona project, a UX owner plays the role of servant leader of a qualitative research project. He or she guides conversations among engineers and users - and then immortalizes the work in a deliverable that is rich in detail and easily surfaced later. In this way, personas serve the purpose of keeping research insights alive for as long as possible.

理想情况下，为了运行角色项目，用户体验所有者扮演定性研究项目的仆人领导者的角色。他或她指导工程师和用户之间的对话，然后将工作成果永久化为一个细节丰富且随后很容易浮出水面的交付成果。通过这种方式，角色的目的是尽可能长时间地保持研究见解的活力。

Methodology

方法

Our product is currently only available to U.S.-based customers, so our research findings should be interpreted as being specific to the United States. We conducted user interviews to gather qualitative data during video chat sessions. Video allowed us to see participants’ faces, body language, clothes, and physical environment.

我们的产品目前仅向美国客户提供，因此我们的研究结果应解释为特定于美国。我们进行了用户访谈，以在视频聊天会话期间收集定性数据。视频使我们能够看到参与者的面孔、肢体语言、衣服和物理环境。

We facilitated the conversation by asking open-ended questions that would prompt participants to tell stories about their personal lives. Although we steered the conversation back to bitcoin when it deviated too far, we also allowed for free-flowing conversation about sound money, economics, work, spirituality, values, and more.

我们通过提出开放式问题来促进对话，这些问题会促使参与者讲述他们的个人生活故事。尽管当比特币偏离太远时，我们将话题引回比特币，但我们也允许就健全的货币、经济、工作、灵性、价值观等进行自由的对话。

We interviewed each of 22 users for one hour. On our side, there were 2 to 4 people in attendance and they were free to participate in the conversation.

我们对 22 位用户每人进行了一小时的采访。我们这边有2到4个人在场，他们可以自由地参与谈话。

Here’s a sample of the question prompts we used to move the conversation forward:

以下是我们用来推动对话的问题提示示例：

The Personas

人物角色

Four personas were created to represent cross sections of our users.

创建了四个角色来代表我们用户的横截面。

Each persona includes these elements:

每个角色都包含以下元素：

Here are some guidelines we followed:

以下是我们遵循的一些准则：

You can download the finished product on the Bitcoin Design Foundation website.

您可以在比特币设计基金会网站上下载成品。

What’s next

下一步是什么

People who care about bitcoin stand at the threshold of making truly user-friendly experiences. The new Apple Pay feature Tap to Cash is a mainstream example of improving UX for digital payments. It’s an indicator that we may be entering a period when the UX of payments takes a leap forward. Bitcoin certainly has a role to play here - as UX practitioners focused on bitcoin, we are well positioned to make an impact. We would be thrilled if sharing this work inspires someone to contribute to the important project of making bitcoin more user friendly.

关心比特币的人们正处于打造真正用户友好体验的门槛上。新的 Apple Pay 功能 Tap to Cash 是改善数字支付用户体验的主流示例。这表明我们可能正在进入支付用户体验飞跃发展的时期。比特币当然可以在这里发挥作用 - 作为专注于比特币的用户体验从业者，我们处于有利位置以产生影响。如果分享这项工作能够激励某人为使比特币更加用户友好的重要项目做出贡献，我们将感到非常兴奋。

Looking to get involved? Check out Coinbits App. We proudly invest a tremendous amount of time and effort in product design, and we would love to hear what you think about it. If this field interests you, consider participating in the community over at the Bitcoin Design Foundation.

想参与其中吗？查看 Coinbits 应用程序。我们自豪地在产品设计上投入了大量的时间和精力，我们很想听听您的想法。如果您对该领域感兴趣，请考虑参与比特币设计基金会的社区。

By offering these research results under a CC BY-NC 4.0 license, we aim to make a small contribution to bitcoin becoming more user-friendly.

通过在 CC BY-NC 4.0 许可下提供这些研究成果，我们的目标是为比特币变得更加用户友好做出小小的贡献。

This project includes contributions from Tiffany Lee, Rachouan Rejeb, and David Waugh.

该项目包括 Tiffany Lee、Rachouan Rejeb 和 David Waugh 的贡献。

This is a guest post by Dave Birnbaum. Opinions expressed are entirely their own and do not necessarily reflect those of BTC Inc or Bitcoin Magazine.

这是戴夫·伯恩鲍姆 (Dave Birnbaum) 的客座文章。所表达的观点完全是他们自己的，并不一定反映 BTC Inc 或比特币杂志的观点。