Alfa Romeo Tonale是第一個擁有NFT數字證書的批量生產車輛

2022年，當加密貨幣，NFTS和區塊鏈佔據了所有技術對話時，阿爾法·羅密歐（Alfa Romeo

In 2022, when cryptocurrencies, NFTs and blockchain occupied all technophile conversations, Alfa Romeo created a surprise by announcing that its latest SUV, the Tonale, would be the first mass-produced vehicle to feature an NFT digital certificate. A world first in the automotive industry, it was the talk of the town at the time. Two years later, the technology is still there, albeit more discreetly... but still present on the Junior, the brand's new compact SUV. An opportunity to ask a simple question: what's the point, really?

2022年，當加密貨幣，NFTS和區塊鏈佔據了所有技術對話時，Alfa Romeo宣布其最新的SUV Tonale將是首款具有NFT數字證書的批量生產車輛，這使人感到驚訝。這是汽車行業的首個世界，當時是該鎮的話題。兩年後，該技術仍然存在，儘管更謹慎……但仍在該品牌的新型緊湊型SUV的Junior上。問一個簡單問題的機會：有什麼意義？

A trendy technology for 2022...

2022年的時尚技術...

When Alfa Romeo unveiled the Tonale in March 2022, it did so with a strong promise: to offer a non-forgeable digital certificate to guarantee the vehicle's history. The NFT, for "Non-Fungible Token", relies on the blockchain to record data (mileage, maintenance, etc.) and turn it into a tamper-proof digital identity card, linked to the vehicle.

當阿爾法·羅密歐（Alfa Romeo）於2022年3月推出Tonale時，它做到了一個強烈的承諾：提供不可驗證的數字證書來保證車輛的歷史。 NFT對於“不可殺死的令牌”，依靠區塊鏈記錄數據（里程，維護等），並將其變成鏈接到車輛的防篡改數字身份證。

The brand is banking on this innovation to win over corporate fleets and used car buyers, by promoting a tool for transparency. designed to enhance the residual value of models.

該品牌通過推廣透明度工具來贏得這項創新，以贏得公司艦隊和二手車購買者。旨在增強模型的剩餘價值。

... discreet but still there in 2025

...謹慎，但仍在2025年

Two years on, the NFT hype has largely died down. Few automakers are still talking about them, and many have abandoned projects based on this technology. Except Alfa Romeo.

兩年過去了，NFT炒作在很大程度上消失了。很少有汽車製造商仍在談論它們，許多汽車製造商已經根據這項技術放棄了項目。除了阿爾法·羅密歐（Alfa Romeo）。

Because yes, even if the manufacturer no longer uses it as a major marketing argument, the NFT digital certificate is still there, now integrated into the entire range, including the latest model, the Junior. The official description reads in black and white:

因為是的，即使製造商不再將其用作主要的營銷論點，但NFT數字證書仍在那裡，現在已集成到整個系列中，包括最新的模型，即Junior。官方描述讀為黑白：

"Thanks to its new-generation software architecture, the Alfa Romeo Junior adopts the Alfa Romeo non-fungible token (NFT)... This registration can guarantee that the car has been properly maintained and it can have a positive impact on residual value."

“由於其新一代軟件體系結構，阿爾法·羅密歐（Alfa Romeo Junior）採用了阿爾法·羅密歐（Alfa Romeo Romeo）的無牙代幣（NFT）……此註冊可以保證該汽車已得到適當維護，並且可以對剩餘價值產生積極影響。”

The same is true of the press release, in which the brand emphasizes that this certificate is common to the entire range, including the restyled Giulia and Stelvio, which have also been equipped with this technology since 2022.

新聞稿也是如此，該品牌強調該證書是整個系列的共同點，包括重新設計的Giulia和Stelvio，這些證書自2022年以來也已經配備了這項技術。

Why this discretion?

為什麼這個酌處權？

So why isn't Alfa Romeo promoting this innovation as much as it used to? No doubt because the term "NFT" has become more divisive than selling. Between speculative bubbles and the general public's growing disinterest, blockchain is no longer the stuff of dreams.

那麼，為什麼阿爾法·羅密歐（Alfa Romeo）不像以前那樣宣傳這項創新呢？毫無疑問，因為“ NFT”一詞比出售更為分裂。在投機泡沫和公眾日益激烈的興趣之間，區塊鏈不再是夢想的東西。

But Alfa Romeo has made the most of this technology, using it for a concrete purpose: to certify a vehicle's history. No digital art, no speculation, just a tool to reassure buyers.

但是阿爾法·羅密歐（Alfa Romeo）充分利用了這項技術，將其用於具體目的：證明車輛的歷史。沒有數字藝術，沒有猜測，只是一種讓買家放心的工具。

As the brand already explained at the time:

正如品牌當時已經解釋的那樣：

"In the used car market, NFT certification represents an additional source of credibility that owners or distribution networks will be able to rely on."

“在二手車市場中，NFT認證代表了所有者或分銷網絡將能夠依靠的其他信譽來源。”

A unique technology in the automotive industry?

汽車行業的獨特技術？

As far as we know, no other brand in the Stellantis Group offers a system similar to Alfa Romeo's, or at least does not promote it. The system is based on a "blockchain card", an encrypted digital register linked to the vehicle's identification number. It's not a connected gadget or a chip in the car, but an external certificate, at the customer's request, which follows the car throughout its life.

據我們所知，Stellantis Group中沒有其他品牌提供類似於Alfa Romeo的系統，或者至少沒有推廣它。該系統基於“區塊鏈卡”，該卡是一個鏈接到車輛標識號的加密數字寄存器。它不是汽車上的連接小工具或芯片，而是按照客戶的要求，它一生都在汽車之後。

The Tonale may have paved the way at the height of the NFT craze, but the Junior confirms that the initiative was more than just a publicity stunt. By integrating this technology into its entire range, Alfa Romeo is betting on digital confidence, in a used car market where a vehicle's history can change everything.

Tonale可能已經在NFT熱潮的高峰時鋪平了道路，但大三學生確認該倡議不僅僅是宣傳特技。通過將這項技術集成到整個範圍內，阿爾法·羅密歐（Alfa Romeo）押注數字信心，在二手車市場，車輛的歷史可以改變一切。

So, what's the point? Not to look pretty in a showroom. But to guarantee, in black and white (and on the blockchain), that your Alfa has been well maintained. And that's perhaps the most reasonable and sustainable use we could imagine for an NFT.

那麼，有什麼意義？在陳列室裡看起來不漂亮。但是，為了保證黑白（以及區塊鏈），您的阿爾法得到了很好的維護。這也許是我們可以想像的最合理，最可持續的用途。