Alfa Romeo Tonale是第一个拥有NFT数字证书的批量生产车辆

2022年，当加密货币，NFTS和区块链占据了所有技术对话时，阿尔法·罗密欧（Alfa Romeo

In 2022, when cryptocurrencies, NFTs and blockchain occupied all technophile conversations, Alfa Romeo created a surprise by announcing that its latest SUV, the Tonale, would be the first mass-produced vehicle to feature an NFT digital certificate. A world first in the automotive industry, it was the talk of the town at the time. Two years later, the technology is still there, albeit more discreetly... but still present on the Junior, the brand's new compact SUV. An opportunity to ask a simple question: what's the point, really?

2022年，当加密货币，NFTS和区块链占据了所有技术对话时，Alfa Romeo宣布其最新的SUV Tonale将是首款具有NFT数字证书的批量生产车辆，这使人感到惊讶。这是汽车行业的首个世界，当时是该镇的话题。两年后，该技术仍然存在，尽管更谨慎……但仍在该品牌的新型紧凑型SUV的Junior上。问一个简单问题的机会：有什么意义？

A trendy technology for 2022...

2022年的时尚技术...

When Alfa Romeo unveiled the Tonale in March 2022, it did so with a strong promise: to offer a non-forgeable digital certificate to guarantee the vehicle's history. The NFT, for "Non-Fungible Token", relies on the blockchain to record data (mileage, maintenance, etc.) and turn it into a tamper-proof digital identity card, linked to the vehicle.

当阿尔法·罗密欧（Alfa Romeo）于2022年3月推出Tonale时，它做到了一个强烈的承诺：提供不可验证的数字证书来保证车辆的历史。 NFT对于“不可杀死的令牌”，依靠区块链记录数据（里程，维护等），并将其变成链接到车辆的防篡改数字身份证。

The brand is banking on this innovation to win over corporate fleets and used car buyers, by promoting a tool for transparency. designed to enhance the residual value of models.

该品牌通过推广透明度工具来赢得这项创新，以赢得公司舰队和二手车购买者。旨在增强模型的剩余价值。

... discreet but still there in 2025

...谨慎，但仍在2025年

Two years on, the NFT hype has largely died down. Few automakers are still talking about them, and many have abandoned projects based on this technology. Except Alfa Romeo.

两年过去了，NFT炒作在很大程度上消失了。很少有汽车制造商仍在谈论它们，许多汽车制造商已经根据这项技术放弃了项目。除了阿尔法·罗密欧（Alfa Romeo）。

Because yes, even if the manufacturer no longer uses it as a major marketing argument, the NFT digital certificate is still there, now integrated into the entire range, including the latest model, the Junior. The official description reads in black and white:

因为是的，即使制造商不再将其用作主要的营销论点，但NFT数字证书仍在那里，现在已集成到整个系列中，包括最新的模型，即Junior。官方描述读为黑白：

"Thanks to its new-generation software architecture, the Alfa Romeo Junior adopts the Alfa Romeo non-fungible token (NFT)... This registration can guarantee that the car has been properly maintained and it can have a positive impact on residual value."

“由于其新一代软件体系结构，阿尔法·罗密欧（Alfa Romeo Junior）采用了阿尔法·罗密欧（Alfa Romeo Romeo）的无牙代币（NFT）……此注册可以保证该汽车已得到适当维护，并且可以对剩余价值产生积极影响。”

The same is true of the press release, in which the brand emphasizes that this certificate is common to the entire range, including the restyled Giulia and Stelvio, which have also been equipped with this technology since 2022.

新闻稿也是如此，该品牌强调该证书是整个系列的共同点，包括重新设计的Giulia和Stelvio，这些证书自2022年以来也已经配备了这项技术。

Why this discretion?

为什么这个酌处权？

So why isn't Alfa Romeo promoting this innovation as much as it used to? No doubt because the term "NFT" has become more divisive than selling. Between speculative bubbles and the general public's growing disinterest, blockchain is no longer the stuff of dreams.

那么，为什么阿尔法·罗密欧（Alfa Romeo）不像以前那样宣传这项创新呢？毫无疑问，因为“ NFT”一词比出售更为分裂。在投机泡沫和公众日益激烈的兴趣之间，区块链不再是梦想的东西。

But Alfa Romeo has made the most of this technology, using it for a concrete purpose: to certify a vehicle's history. No digital art, no speculation, just a tool to reassure buyers.

但是阿尔法·罗密欧（Alfa Romeo）充分利用了这项技术，将其用于具体目的：证明车辆的历史。没有数字艺术，没有猜测，只是一种让买家放心的工具。

As the brand already explained at the time:

正如品牌当时已经解释的那样：

"In the used car market, NFT certification represents an additional source of credibility that owners or distribution networks will be able to rely on."

“在二手车市场中，NFT认证代表了所有者或分销网络将能够依靠的其他信誉来源。”

A unique technology in the automotive industry?

汽车行业的独特技术？

As far as we know, no other brand in the Stellantis Group offers a system similar to Alfa Romeo's, or at least does not promote it. The system is based on a "blockchain card", an encrypted digital register linked to the vehicle's identification number. It's not a connected gadget or a chip in the car, but an external certificate, at the customer's request, which follows the car throughout its life.

据我们所知，Stellantis Group中没有其他品牌提供类似于Alfa Romeo的系统，或者至少没有推广它。该系统基于“区块链卡”，该卡是一个链接到车辆标识号的加密数字寄存器。它不是汽车上的连接小工具或芯片，而是按照客户的要求，它一生都在汽车之后。

The Tonale may have paved the way at the height of the NFT craze, but the Junior confirms that the initiative was more than just a publicity stunt. By integrating this technology into its entire range, Alfa Romeo is betting on digital confidence, in a used car market where a vehicle's history can change everything.

Tonale可能已经在NFT热潮的高峰时铺平了道路，但大三学生确认该倡议不仅仅是宣传特技。通过将这项技术集成到整个范围内，阿尔法·罗密欧（Alfa Romeo）押注数字信心，在二手车市场，车辆的历史可以改变一切。

So, what's the point? Not to look pretty in a showroom. But to guarantee, in black and white (and on the blockchain), that your Alfa has been well maintained. And that's perhaps the most reasonable and sustainable use we could imagine for an NFT.

那么，有什么意义？在陈列室里看起来不漂亮。但是，为了保证黑白（以及区块链），您的阿尔法得到了很好的维护。这也许是我们可以想象的最合理，最可持续的用途。