阿迪達斯（Adidas）回到了加密賽競技場，這次與Xociety合作，Xociety是由SUI Network（SUI）提供支持的鏈型射手RPG

該合作夥伴關係將通過adidas內容直接將ALTS引入Sui-Power的遊戲環境中，從而鞏固了運動服巨頭在數字資產生態系統中日益增長的股份。

Adidas is teaming up with XOCIETY, an on-chain shooter RPG powered by the Sui Network (SUI). The partnership will introduce ALTS by Adidas content directly into the Sui-powered game environment, cementing the sportswear giant’s growing stake in the digital asset ecosystem.

阿迪達斯（Adidas）與SUI Network（SUI）提供動力的鏈射擊手RPG Xociety合作。該合作夥伴關係將通過adidas內容直接將ALTS引入Sui-Power的遊戲環境中，從而鞏固了運動服巨頭在數字資產生態系統中日益增長的股份。

The collaboration will bring together the worlds of fashion, gaming, and Web3 in a unique and engaging way, offering users the opportunity to collect and trade limited-edition ALTS by Adidas apparel and integrate it into their XOCIETY gaming experience.

該合作將以獨特而引人入勝的方式匯集時尚，遊戲和Web3的世界，為用戶提供了Adidas Apparel收集和交易限量版Alts的機會，並將其整合到他們的Xociety遊戲體驗中。

This partnership marks a natural progression for both brands, as they are both constantly innovating and pushing the boundaries of what's possible. Adidas is a global leader in sportswear and fashion, while XOCIETY is a cutting-edge gaming project that is revolutionizing the way people think about and interact with blockchain technology.

這種夥伴關係標誌著兩個品牌的自然發展，因為它們都在不斷創新並突破可能的界限。阿迪達斯（Adidas）是運動服和時尚的全球領導者，而Xociety是一個尖端的遊戲項目，正在徹底改變人們的思考方式和與區塊鏈技術的互動方式。

The partnership will also help to raise awareness of both brands and their products in new and untapped markets.

該合作夥伴關係還將有助於在新的和未開發的市場中提高對品牌及其產品的認識。

Earlier this year, Adidas announced plans to launch 2,600 NFT "mystery boxes" on May 16, each priced at US$129 and containing tradable in-game skins and tokenised corporate perks.

今年早些時候，阿迪達斯（Adidas）宣布計劃於5月16日推出2,600個NFT“神秘盒”，每個盒子的價格為129美元，並包含可交易的遊戲中的皮膚和標記公司的企業優惠。

The boxes will include digital Adidas-branded apparel—tops, bottoms, and sneakers—usable on player avatars in Xociety, a "pop shooter" with RPG mechanics built natively on the Sui blockchain. Items come in rarity tiers ranging from "Uncommon" to "First", with top-tier boxes bundling all eight skin sets.

這些盒子將包括數字adidas品牌的服裝 - 山頂，底部和運動鞋 - 可在Xociety中使用的玩家化身，這是一種“流行射擊遊戲”，它是在SUI區塊鏈上固有建造的RPG機械師。物品以稀有等級的形式從“罕見”到“第一個”，頂級盒子捆綁了所有八套皮膚。

The move is another foray into digital collectibles and metaverse fashion for Adidas, whose Web3 history stretches back to a 2021 tie-in with Bored Ape Yacht Club. It will also follow drops with Doodles and Stepn.

此舉是對阿迪達斯（Adidas）的數字收藏品和薈萃分析的又一次嘗試，Adidas的Web3歷史可以追溯到與無聊的APE遊艇俱樂部的2021年搭配。它還將跟隨塗鴉和Stepn的滴。

But unlike previous experiments, the Xociety partnership plants the apparel directly inside a playable environment with resale infrastructure and share-linked incentives.

但是，與以前的實驗不同，Xociety Partnership將服裝直接在可玩環境中，具有轉售基礎設施和股份互聯的激勵措施。

By contrast, Nike quietly wound down its Web3 subsidiary, RTFKT, at the end of 2024 following a brief period of heavily promoted digital sneaker releases.

相比之下，耐克在短暫推廣的數字運動鞋發行後，在2024年底靜靜地擊倒了其Web3子公司RTFKT。

Earlier this month, purchasers of RTFKT's flagship Cryptokicks sneakers filed a lawsuit against Nike over allegedly unfulfilled promises in the integration of the sneakers with game assets in the RTFKT game "Metaverse."

本月初，RTFKT的旗艦Cryptokicks運動鞋的購買者針對Nike提起訴訟，因為據稱在RTFKT遊戲“ Metaverse”中將運動鞋與遊戲資產相結合的承諾是未實現的。