阿迪达斯（Adidas）回到了加密赛竞技场，这次与Xociety合作，Xociety是由SUI Network（SUI）提供支持的链型射手RPG

该合作伙伴关系将通过adidas内容直接将ALTS引入Sui-Power的游戏环境中，从而巩固了运动服巨头在数字资产生态系统中日益增长的股份。

Adidas is teaming up with XOCIETY, an on-chain shooter RPG powered by the Sui Network (SUI). The partnership will introduce ALTS by Adidas content directly into the Sui-powered game environment, cementing the sportswear giant’s growing stake in the digital asset ecosystem.

阿迪达斯（Adidas）与SUI Network（SUI）提供动力的链射击手RPG Xociety合作。该合作伙伴关系将通过adidas内容直接将ALTS引入Sui-Power的游戏环境中，从而巩固了运动服巨头在数字资产生态系统中日益增长的股份。

The collaboration will bring together the worlds of fashion, gaming, and Web3 in a unique and engaging way, offering users the opportunity to collect and trade limited-edition ALTS by Adidas apparel and integrate it into their XOCIETY gaming experience.

该合作将以独特而引人入胜的方式汇集时尚，游戏和Web3的世界，为用户提供了Adidas Apparel收集和交易限量版Alts的机会，并将其整合到他们的Xociety游戏体验中。

This partnership marks a natural progression for both brands, as they are both constantly innovating and pushing the boundaries of what's possible. Adidas is a global leader in sportswear and fashion, while XOCIETY is a cutting-edge gaming project that is revolutionizing the way people think about and interact with blockchain technology.

这种伙伴关系标志着两个品牌的自然发展，因为它们都在不断创新并突破可能的界限。阿迪达斯（Adidas）是运动服和时尚的全球领导者，而Xociety是一个尖端的游戏项目，正在彻底改变人们的思考方式和与区块链技术的互动方式。

The partnership will also help to raise awareness of both brands and their products in new and untapped markets.

该合作伙伴关系还将有助于在新的和未开发的市场中提高对品牌及其产品的认识。

Earlier this year, Adidas announced plans to launch 2,600 NFT "mystery boxes" on May 16, each priced at US$129 and containing tradable in-game skins and tokenised corporate perks.

今年早些时候，阿迪达斯（Adidas）宣布计划于5月16日推出2,600个NFT“神秘盒”，每个盒子的价格为129美元，并包含可交易的游戏中的皮肤和标记公司的企业优惠。

The boxes will include digital Adidas-branded apparel—tops, bottoms, and sneakers—usable on player avatars in Xociety, a "pop shooter" with RPG mechanics built natively on the Sui blockchain. Items come in rarity tiers ranging from "Uncommon" to "First", with top-tier boxes bundling all eight skin sets.

这些盒子将包括数字adidas品牌的服装 - 山顶，底部和运动鞋 - 可在Xociety中使用的玩家化身，这是一种“流行射击游戏”，它是在SUI区块链上固有建造的RPG机械师。物品以稀有等级的形式从“罕见”到“第一个”，顶级盒子捆绑了所有八套皮肤。

The move is another foray into digital collectibles and metaverse fashion for Adidas, whose Web3 history stretches back to a 2021 tie-in with Bored Ape Yacht Club. It will also follow drops with Doodles and Stepn.

此举是对阿迪达斯（Adidas）的数字收藏品和荟萃分析的又一次尝试，Adidas的Web3历史可以追溯到与无聊的APE游艇俱乐部的2021年搭配。它还将跟随涂鸦和Stepn的滴。

But unlike previous experiments, the Xociety partnership plants the apparel directly inside a playable environment with resale infrastructure and share-linked incentives.

但是，与以前的实验不同，Xociety Partnership将服装直接在可玩环境中，具有转售基础设施和股份互联的激励措施。

By contrast, Nike quietly wound down its Web3 subsidiary, RTFKT, at the end of 2024 following a brief period of heavily promoted digital sneaker releases.

相比之下，耐克在短暂推广的数字运动鞋发行后，在2024年底静静地击倒了其Web3子公司RTFKT。

Earlier this month, purchasers of RTFKT's flagship Cryptokicks sneakers filed a lawsuit against Nike over allegedly unfulfilled promises in the integration of the sneakers with game assets in the RTFKT game "Metaverse."

本月初，RTFKT的旗舰Cryptokicks运动鞋的购买者针对Nike提起诉讼，因为据称在RTFKT游戏“ Metaverse”中将运动鞋与游戏资产相结合的承诺是未实现的。