YouTube的創意經濟現在為美國各地的490,000多個全職工作提供支持

這標誌著2022年平台造成350億美元的GDP和390,000個工作崗位的急劇上升。

A fresh study by Oxford Economics has revealed that YouTube's creative economy now supports more than 490,000 full-time jobs across the United States.

牛津經濟學的一項全新研究表明，YouTube的創造性經濟現在為美國的490,000多個全職工作提供了支持。

This figure highlights the significant role the video-sharing platform plays in fostering economic activity, particularly in comparison to last year's estimate of $35 billion in GDP and 390,000 jobs.

該數字強調了視頻共享平台在促進經濟活動中的重要作用，尤其是與去年的GDP估計和390,000個工作崗位相比。

The report, commissioned by YouTube and released on Tuesday, attributes this growth to the platform's longstanding revenue-sharing model and the broader expansion of creator-led businesses.

該報告由YouTube委託並於週二發布，將這一增長歸因於該平台長期以來的收入分享模式以及更廣泛的創作者領導的企業的擴展。

Unlike platforms that are still grappling with monetization strategies, YouTube has maintained a consistent approach to sharing earnings with creators since the launch of its Partner Program in 2007.

自2007年推出合作夥伴計劃以來，YouTube仍在努力解決貨幣化策略的平台不同。

Eligible creators receive 55% of the ad revenue their videos generate, providing financial predictability and facilitating the rise of a generation of creators who have built sustainable careers on the platform.

合格的創作者獲得了視頻產生的55％的廣告收入，提供財務可預測性並促進了一代創作者的興起，這些創作者在平台上建立了可持續的職業。

But YouTube's economic footprint extends beyond its most visible stars and the direct income they generate. The platform fuels a larger ecosystem that includes editors, graphic designers, managers, marketers, and tech platforms like Patreon and Linktree, which help creators monetize their audiences.

但是，YouTube的經濟足跡超出了其最明顯的恆星以及它們產生的直接收入。該平台為更大的生態系統提供了包括編輯，圖形設計師，經理，營銷人員和技術平台（如Patreon和Linktree），這些生態系統可以幫助創建者獲利。

This layered network contributes to both direct and indirect job creation, showcasing how YouTube isn't just an entertainment hub but also an engine of small business growth.

這個分層的網絡有助於直接和間接的就業創造，展示了YouTube不僅是娛樂樞紐，而且是小型企業增長的引擎。

Importantly, YouTube's creative economy functions like a digital supply chain, where a single successful creator usually generates income opportunities for a team of professionals. This decentralized job creation is becoming increasingly crucial in an economy where traditional employment paths are evolving.

重要的是，YouTube的創造性經濟與數字供應鏈一樣的作用，在該供應鏈中，一個成功的創造者通常會為專業人士團隊創造收入機會。在傳統就業路徑正在發展的經濟中，這種分散的就業創造變得越來越重要。

The platform's monetization options have also expanded beyond ad revenue, with features like Super Chats, Channel Memberships, and merchandise integrations providing additional income streams.

該平台的貨幣化選項也擴大了廣告收入，超級聊天，渠道會員資格和商品集成等功能提供了其他收入來源。

These offerings have positioned YouTube favorably in contrast to competitors like TikTok, which imposes steeper barriers for creators to start earning. For instance, TikTok's Creator Fund requires a minimum of 100,000 followers, while YouTube asks for 1,000 subscribers and 4,000 watch hours within a year.

這些產品與Tiktok這樣的競爭對手形成鮮明對比的是，YouTube的定位是YouTube的，後者為創作者開始賺錢而施加了更陡峭的障礙。例如，Tiktok的創建者基金至少需要100,000個關注者，而YouTube要求在一年內要求1,000個訂戶和4,000個觀察小時。

This accessibility has enabled creators from a broader range of backgrounds to participate in the economy, fostering both cultural and economic inclusivity.

這種可及性使創作者從廣泛的背景中可以參與經濟，從而促進了文化和經濟包容性。

Moreover, YouTube's support for long-form content allows creators to generate more ad impressions per video, aiding mid-tier channels in scaling up more quickly than they might elsewhere.

此外，YouTube對長效內容的支持使創建者可以為每個視頻產生更多的廣告印象，從而幫助中頻道比其他地方更快地擴大規模。

However, despite the impressive figures and widespread participation, many creators still face obstacles that traditional business owners do not.

然而，儘管人物有令人印象深刻的數字和廣泛的參與，但許多創作者仍然面臨傳統企業主卻沒有的障礙。

Financial institutions are slow to adapt to non-traditional income sources, often denying creators access to business credit or loans due to inconsistent earnings or unfamiliar revenue models.

金融機構適應非傳統收入來源的速度很慢，由於收入不一致或不熟悉的收入模型，創作者經常拒絕創建者獲得商業信貸或貸款。

This mismatch between economic contribution and institutional recognition has sparked calls for reform, including efforts by lawmakers to formally acknowledge creators as small business operators.

經濟貢獻與機構認可之間的這種不匹配引發了呼籲進行改革，包括立法者正式承認創作者為小型企業經營者。

Notably, initiatives like the Congressional Creators Caucus are beginning to push for greater financial inclusion, although progress remains varied. Some companies, such as Visa, have begun modifying their services to cater to creators, but more systemic change is needed.

值得注意的是，儘管進步仍然有所不同，諸如國會創作者核心小組（Congress Creators Caucus）之類的倡議開始推動更大的財務包容性。一些公司（例如Visa）已經開始修改其服務以適應創作者，但需要更多的系統性更改。