YouTube的创意经济现在为美国各地的490,000多个全职工作提供支持

这标志着2022年平台造成350亿美元的GDP和390,000个工作岗位的急剧上升。

A fresh study by Oxford Economics has revealed that YouTube's creative economy now supports more than 490,000 full-time jobs across the United States.

牛津经济学的一项全新研究表明，YouTube的创造性经济现在为美国的490,000多个全职工作提供了支持。

This figure highlights the significant role the video-sharing platform plays in fostering economic activity, particularly in comparison to last year's estimate of $35 billion in GDP and 390,000 jobs.

该数字强调了视频共享平台在促进经济活动中的重要作用，尤其是与去年的GDP估计和390,000个工作岗位相比。

The report, commissioned by YouTube and released on Tuesday, attributes this growth to the platform's longstanding revenue-sharing model and the broader expansion of creator-led businesses.

该报告由YouTube委托并于周二发布，将这一增长归因于该平台长期以来的收入分享模式以及更广泛的创作者领导的企业的扩展。

Unlike platforms that are still grappling with monetization strategies, YouTube has maintained a consistent approach to sharing earnings with creators since the launch of its Partner Program in 2007.

自2007年推出合作伙伴计划以来，YouTube仍在努力解决货币化策略的平台不同。

Eligible creators receive 55% of the ad revenue their videos generate, providing financial predictability and facilitating the rise of a generation of creators who have built sustainable careers on the platform.

合格的创作者获得了视频产生的55％的广告收入，提供财务可预测性并促进了一代创作者的兴起，这些创作者在平台上建立了可持续的职业。

But YouTube's economic footprint extends beyond its most visible stars and the direct income they generate. The platform fuels a larger ecosystem that includes editors, graphic designers, managers, marketers, and tech platforms like Patreon and Linktree, which help creators monetize their audiences.

但是，YouTube的经济足迹超出了其最明显的恒星以及它们产生的直接收入。该平台为更大的生态系统提供了包括编辑，图形设计师，经理，营销人员和技术平台（如Patreon和Linktree），这些生态系统可以帮助创建者获利。

This layered network contributes to both direct and indirect job creation, showcasing how YouTube isn't just an entertainment hub but also an engine of small business growth.

这个分层的网络有助于直接和间接的就业创造，展示了YouTube不仅是娱乐枢纽，而且是小型企业增长的引擎。

Importantly, YouTube's creative economy functions like a digital supply chain, where a single successful creator usually generates income opportunities for a team of professionals. This decentralized job creation is becoming increasingly crucial in an economy where traditional employment paths are evolving.

重要的是，YouTube的创造性经济与数字供应链一样的作用，在该供应链中，一个成功的创造者通常会为专业人士团队创造收入机会。在传统就业路径正在发展的经济中，这种分散的就业创造变得越来越重要。

The platform's monetization options have also expanded beyond ad revenue, with features like Super Chats, Channel Memberships, and merchandise integrations providing additional income streams.

该平台的货币化选项也扩大了广告收入，超级聊天，渠道会员资格和商品集成等功能提供了其他收入来源。

These offerings have positioned YouTube favorably in contrast to competitors like TikTok, which imposes steeper barriers for creators to start earning. For instance, TikTok's Creator Fund requires a minimum of 100,000 followers, while YouTube asks for 1,000 subscribers and 4,000 watch hours within a year.

这些产品与Tiktok这样的竞争对手形成鲜明对比的是，YouTube的定位是YouTube的，后者为创作者开始赚钱而施加了更陡峭的障碍。例如，Tiktok的创建者基金至少需要100,000个关注者，而YouTube要求在一年内要求1,000个订户和4,000个观察小时。

This accessibility has enabled creators from a broader range of backgrounds to participate in the economy, fostering both cultural and economic inclusivity.

这种可及性使创作者从广泛的背景中可以参与经济，从而促进了文化和经济包容性。

Moreover, YouTube's support for long-form content allows creators to generate more ad impressions per video, aiding mid-tier channels in scaling up more quickly than they might elsewhere.

此外，YouTube对长效内容的支持使创建者可以为每个视频产生更多的广告印象，从而帮助中频道比其他地方更快地扩大规模。

However, despite the impressive figures and widespread participation, many creators still face obstacles that traditional business owners do not.

然而，尽管人物有令人印象深刻的数字和广泛的参与，但许多创作者仍然面临传统企业主却没有的障碍。

Financial institutions are slow to adapt to non-traditional income sources, often denying creators access to business credit or loans due to inconsistent earnings or unfamiliar revenue models.

金融机构适应非传统收入来源的速度很慢，由于收入不一致或不熟悉的收入模型，创作者经常拒绝创建者获得商业信贷或贷款。

This mismatch between economic contribution and institutional recognition has sparked calls for reform, including efforts by lawmakers to formally acknowledge creators as small business operators.

经济贡献与机构认可之间的这种不匹配引发了呼吁进行改革，包括立法者正式承认创作者为小型企业经营者。

Notably, initiatives like the Congressional Creators Caucus are beginning to push for greater financial inclusion, although progress remains varied. Some companies, such as Visa, have begun modifying their services to cater to creators, but more systemic change is needed.

值得注意的是，尽管进步仍然有所不同，诸如国会创作者核心小组（Congress Creators Caucus）之类的倡议开始推动更大的财务包容性。一些公司（例如Visa）已经开始修改其服务以适应创作者，但需要更多的系统性更改。