睡眠代幣的“帶我回到伊甸園”將他們從地下親愛的變成了競技場填補士兵

憑藉他們的前兩張專輯 - 日落和這個地方將成為您的墳墓 - 睡眠代幣已經開始在繁重的音樂界中塑造出獨特的利基市場。

In the ever-evolving landscape of music, bands strive to leave their mark, shaping their sound and vision. However, few bands have achieved the level of transformation and success that Sleep Token has witnessed with their third album, Take Me Back to Eden.

在不斷發展的音樂景觀中，樂隊努力留下自己的印記，塑造他們的聲音和視野。但是，很少有樂隊能夠實現Sleep Token在他們的第三張專輯《 Take Me Back to Eden》中見證的轉型和成功水平。

Following the critical acclaim of their first two albums, Sundowning and This Place Will Become Your Tomb, Sleep Token returned with Eden, an album that saw them graduate from the underground scene to become arena-filling juggernauts. To everyone’s surprise, the album went on to become the best-selling hard rock record of the modern era.

隨著他們前兩張專輯的嚴重好評，Sundowning和這個地方將成為您的墳墓，Sleep smale doken帶著伊甸園（Eden）返回，這張專輯使他們從地下現場畢業，成為富有競技場的劍聖。令所有人驚訝的是，這張專輯繼續成為現代最暢銷的硬搖滾唱片。

While the staggering sales figures are noteworthy, they are only part of the story. What truly set Eden apart was the manner in.

雖然驚人的銷售數字值得注意，但它們只是故事的一部分。真正使伊甸園與眾不同的方式是這樣。

In a conversation with The Metal Roundup, George Lever, the producer behind Sleep Token’s debut and sophomore records, shed light on the key shift that made all the difference. Reflecting on what set Eden apart, Lever pointed to a departure from conventional marketing.

在與金屬綜述的對話中，喬治·利弗（George Lever）是睡眠代幣首次亮相和大二唱片背後的製作人，闡明了這一切的關鍵轉變，這一切都與眾不同。在反思伊甸園與眾不同的情況下，Lever指出了與傳統營銷的不同。

As quoted by Ultimate Guitar, Lever observed: “I think the thing that I noticed the most with Eden was the level of marketing backing that they got improved to a level with — where you’ve got a band of that scope, like in terms of ideas and vision, and how many complimentary media sources that you can have next to each song.”

正如終極吉他引用的那樣，Lever觀察到：“我認為我在伊甸園中最感受到的是營銷支持的水平，即他們在某種程度上提高了一個範圍 - 您擁有該範圍的範圍，例如思想和願景，以及多少免費的媒體來源，您可以在每首歌旁邊擁有旁邊的媒體來源。”

According to Lever, it wasn’t traditional marketing that made the difference — it was the breadth and depth of supporting materials that surrounded the release: “Because they’re not person-facing, you have the opportunity to use anything else that you want in the world to explain a song. And I just saw the advertising… It’s not advertising… I’m just going to call it supporting materials.”

根據Lever的說法，圍繞發行版的材料的廣度和深度並不是傳統的營銷：“因為它們不是面對人的，所以您有機會使用您想要的世界其他任何東西來解釋一首歌。我只是看到了廣告……這不是廣告……我只是稱其為支持材料。”

This departure from convention gave Sleep Token the freedom to communicate their artistic vision through more than just the music. The band leaned into immersive and atmospheric experiences, drawing influence from gaming, high-concept visuals, and abstract expression.

偏離公約的偏離使睡眠代幣自由地通過音樂傳達其藝術願景的自由。樂隊傾向於沉浸式和大氣的體驗，從遊戲，高概念視覺效果和抽象表達中汲取了影響。

“Like, a lot of Dark Souls type influence, computer game influence coming into play, which is applicable. And money is being spent on 3D rendering, and things like having an atmosphere and a feeling, and feeling a bit more complete because we didn’t get the opportunity with Sundowning, we didn’t get the opportunity with Tomb. They tried a conventional music video, and it felt a bit weird.”

“就像，許多黑暗的靈魂類型的影響力，計算機遊戲的影響力一樣，這是適用的。而且金錢花在3D渲染上，並且有一種氣氛和感覺，並且感覺更加完整，因為我們沒有在日落中獲得機會，因為我們沒有獲得墳墓的機會。他們嘗試了一個傳統的音樂視頻，感覺有些怪異。”

The shift paid off. Sleep Token abandoned the formulaic music video route and instead embraced new channels to articulate their themes — art, ambiance, and storytelling that extended far beyond the songs themselves.

輪班獲得了回報。睡眠代幣放棄了公式化的音樂視頻路線，而是擁抱了新的頻道，以表達其主題 - 藝術，氛圍和講故事，遠遠超出了歌曲本身。

“And then they went and tried other avenues with Eden, and that seems to be the thing. You know, having these abstract art explanations for things that are complex emotions seems to work for them. So that was the thing that I noticed, and that was actually the thing that I ended up looking forward to seeing more of rather than anything else.”

“然後他們去了與伊甸園一起嘗試的其他途徑，這似乎是事。你知道，對那些複雜情緒的事物有這些抽象的藝術解釋似乎對他們有用。所以我注意到的是我所注意到的，這實際上是我最終期待更多地看到更多而不是其他任何東西的東西。”

With Take Me Back to Eden, Sleep Token tapped into something deeper than sound: a full-spectrum emotional and conceptual experience.

帶我回到伊甸園，睡眠代幣比聲音更深的東西：一種完整的情感和概念體驗。