睡眠代币的“带我回到伊甸园”将他们从地下亲爱的变成了竞技场填补士兵

凭借他们的前两张专辑 - 日落和这个地方将成为您的坟墓 - 睡眠代币已经开始在繁重的音乐界中塑造出独特的利基市场。

In the ever-evolving landscape of music, bands strive to leave their mark, shaping their sound and vision. However, few bands have achieved the level of transformation and success that Sleep Token has witnessed with their third album, Take Me Back to Eden.

在不断发展的音乐景观中，乐队努力留下自己的印记，塑造他们的声音和视野。但是，很少有乐队能够实现Sleep Token在他们的第三张专辑《 Take Me Back to Eden》中见证的转型和成功水平。

Following the critical acclaim of their first two albums, Sundowning and This Place Will Become Your Tomb, Sleep Token returned with Eden, an album that saw them graduate from the underground scene to become arena-filling juggernauts. To everyone’s surprise, the album went on to become the best-selling hard rock record of the modern era.

随着他们前两张专辑的严重好评，Sundowning和这个地方将成为您的坟墓，Sleep smale doken带着伊甸园（Eden）返回，这张专辑使他们从地下现场毕业，成为富有竞技场的剑圣。令所有人惊讶的是，这张专辑继续成为现代最畅销的硬摇滚唱片。

While the staggering sales figures are noteworthy, they are only part of the story. What truly set Eden apart was the manner in.

虽然惊人的销售数字值得注意，但它们只是故事的一部分。真正使伊甸园与众不同的方式是这样。

In a conversation with The Metal Roundup, George Lever, the producer behind Sleep Token’s debut and sophomore records, shed light on the key shift that made all the difference. Reflecting on what set Eden apart, Lever pointed to a departure from conventional marketing.

在与金属综述的对话中，乔治·利弗（George Lever）是睡眠代币首次亮相和大二唱片背后的制作人，阐明了这一切的关键转变，这一切都与众不同。在反思伊甸园与众不同的情况下，Lever指出了与传统营销的不同。

As quoted by Ultimate Guitar, Lever observed: “I think the thing that I noticed the most with Eden was the level of marketing backing that they got improved to a level with — where you’ve got a band of that scope, like in terms of ideas and vision, and how many complimentary media sources that you can have next to each song.”

正如终极吉他引用的那样，Lever观察到：“我认为我在伊甸园中最感受到的是营销支持的水平，即他们在某种程度上提高了一个范围 - 您拥有该范围的范围，例如思想和愿景，以及多少免费的媒体来源，您可以在每首歌旁边拥有旁边的媒体来源。”

According to Lever, it wasn’t traditional marketing that made the difference — it was the breadth and depth of supporting materials that surrounded the release: “Because they’re not person-facing, you have the opportunity to use anything else that you want in the world to explain a song. And I just saw the advertising… It’s not advertising… I’m just going to call it supporting materials.”

根据Lever的说法，围绕发行版的材料的广度和深度并不是传统的营销：“因为它们不是面对人的，所以您有机会使用您想要的世界其他任何东西来解释一首歌。我只是看到了广告……这不是广告……我只是称其为支持材料。”

This departure from convention gave Sleep Token the freedom to communicate their artistic vision through more than just the music. The band leaned into immersive and atmospheric experiences, drawing influence from gaming, high-concept visuals, and abstract expression.

偏离公约的偏离使睡眠代币自由地通过音乐传达其艺术愿景的自由。乐队倾向于沉浸式和大气的体验，从游戏，高概念视觉效果和抽象表达中汲取了影响。

“Like, a lot of Dark Souls type influence, computer game influence coming into play, which is applicable. And money is being spent on 3D rendering, and things like having an atmosphere and a feeling, and feeling a bit more complete because we didn’t get the opportunity with Sundowning, we didn’t get the opportunity with Tomb. They tried a conventional music video, and it felt a bit weird.”

“就像，许多黑暗的灵魂类型的影响力，计算机游戏的影响力一样，这是适用的。而且金钱花在3D渲染上，并且有一种气氛和感觉，并且感觉更加完整，因为我们没有在日落中获得机会，因为我们没有获得坟墓的机会。他们尝试了一个传统的音乐视频，感觉有些怪异。”

The shift paid off. Sleep Token abandoned the formulaic music video route and instead embraced new channels to articulate their themes — art, ambiance, and storytelling that extended far beyond the songs themselves.

轮班获得了回报。睡眠代币放弃了公式化的音乐视频路线，而是拥抱了新的频道，以表达其主题 - 艺术，氛围和讲故事，远远超出了歌曲本身。

“And then they went and tried other avenues with Eden, and that seems to be the thing. You know, having these abstract art explanations for things that are complex emotions seems to work for them. So that was the thing that I noticed, and that was actually the thing that I ended up looking forward to seeing more of rather than anything else.”

“然后他们去了与伊甸园一起尝试的其他途径，这似乎是事。你知道，对那些复杂情绪的事物有这些抽象的艺术解释似乎对他们有用。所以我注意到的是我所注意到的，这实际上是我最终期待更多地看到更多而不是其他任何东西的东西。”

With Take Me Back to Eden, Sleep Token tapped into something deeper than sound: a full-spectrum emotional and conceptual experience.

带我回到伊甸园，睡眠代币比声音更深的东西：一种完整的情感和概念体验。