Nike RTFKT NFT收集面臨500萬美元的集體訴訟，指責該公司違反消費者保護法

耐克（Nike）是全球最大的運動服品牌，面臨500萬美元的擬議集體訴訟，指控該公司違反了以運動鞋為主題的NFTS，放棄了投資者。

Nike, Inc. is facing a $5 million proposed class-action lawsuit for allegedly violating consumer protection laws and abandoning investors in its sneaker-themed NFTs.

耐克公司（Nike，Inc。）面臨500萬美元提議的集體訴訟，原因是涉嫌違反消費者保護法，並在其運動鞋為主題的NFT中放棄投資者。

The lawsuit, filed Friday in the U.S. District Court for the Eastern District of New York, accuses the world’s largest sportswear brand of using its global brand power to promote NFT collectibles tied to digital studio RTFKT.

該訴訟於週五在紐約東部地區的美國地方法院提起訴訟，指責全球最大的運動服品牌利用其全球品牌能力來促進與數字工作室RTFKT相關的NFT收藏品。

The suit claims that Nike executed a “soft rug pull” by winding down operations, leaving investors with devalued and illiquid assets.

該訴訟聲稱，耐克通過結束運營而執行了“軟地毯”，使投資者擁有貶值且流動性不高的資產。

The plaintiffs argue that Nike’s sudden shutdown of RTFKT led to a collapse in demand for its NFTs. They claim they would not have purchased the NFTs — or paid such high prices — had they known the tokens were unregistered securities and that Nike would eventually abandon the project.

原告認為，耐克對RTFKT的突然關閉導致對NFT的需求崩潰。他們聲稱，如果他們知道令牌是未註冊的證券，並且耐克最終將放棄該項目，他們將不會購買NFT或支付如此高的價格。

Nike has yet to respond to the allegations. Meanwhile, the legal status of NFTs remains unclear, with multiple lawsuits testing whether they should be classified under federal securities laws.

耐克尚未回應指控。同時，NFT的法律地位尚不清楚，多次訴訟測試了是否應根據聯邦證券法進行分類。

Nike’s Push into NFTs and the Metaverse

耐克（Nike）推入NFT和Metaverse

Nike acquired NFT studio RTFKT in December 2021. The deal, which included RTFKT’s digital sneakers and other products, allowed Nike to sell virtual footwear for online avatars. The acquisition was part of Nike’s strategy to expand its presence in the growing NFT and metaverse markets.

耐克（Nike）於2021年12月收購了NFT Studio RTFKT。這筆交易（包括RTFKT的數字運動鞋和其他產品）允許Nike銷售用於在線化身的虛擬鞋類。此次收購是耐克（Nike）在不斷增長的NFT和元社會中擴大其業務的戰略的一部分。

RTFKT is now a part of the NIKE, Inc. family. 🌐👁‍🗨 pic.twitter.com/5egNk9d8wA

RTFKT現在是Nike，Inc。家庭的一部分。 🌐👁‍🗨 pic.twitter.com/5egnk9d8wa

Although the terms of the acquisition were not disclosed, RTFKT, founded in 2020, raised an $8 million seed round led by Andreessen Horowitz, valuing the company at $33.3 million. The studio gained fame with projects like CloneX and MNLTH. RTFKT’s total revenue surpassed $49.8 million, with over $45 million generated from royalties on sales.

儘管尚未披露收購條款，但成立於2020年的RTFKT籌集了由Andreessen Horowitz領導的800萬美元種子回合，對公司的評價為3,330萬美元。該工作室隨著clonex和Mnlth等項目而聞名。 RTFKT的總收入超過了4,980萬美元，從銷售特許權使用費中產生了超過4500萬美元。

In early December 2024, Nike unexpectedly announced the closure of RTFKT after five years in the market. The reason for the shutdown has not been revealed.

2024年12月上旬，耐克在市場上五年後意外宣布關閉RTFKT。關閉的原因尚未透露。

However, the decision could have been influenced by the ongoing downturn in the NFT market, which has yet to fully recover from the boom of 2021-2022. Despite a brief recovery in November 2024, when sales reached $561.9 million, the prolonged slump is likely to have played a role in Nike’s move.

但是，該決定可能受到NFT市場正在進行的低迷的影響，NFT市場尚未完全從2021 - 2022年的繁榮中恢復過來。儘管在2024年11月，銷售額達到5.619億美元，但長時間的低迷可能在耐克的舉動中發揮了作用。

Why This Matters

為什麼這很重要

As the legal status of NFTs remains uncertain, the Nike NFT lawsuit could serve as a test for how NFTs are treated under U.S. securities law, potentially creating a precedent for future regulations of non-fungible assets.

由於NFT的法律地位仍然不確定，因此Nike NFT訴訟可以作為根據美國證券法對NFT進行處理的測試，有可能為未來的不可殺菌資產的法規創造先例。