Nike RTFKT NFT收集面临500万美元的集体诉讼，指责该公司违反消费者保护法

耐克（Nike）是全球最大的运动服品牌，面临500万美元的拟议集体诉讼，指控该公司违反了以运动鞋为主题的NFTS，放弃了投资者。

Nike, Inc. is facing a $5 million proposed class-action lawsuit for allegedly violating consumer protection laws and abandoning investors in its sneaker-themed NFTs.

耐克公司（Nike，Inc。）面临500万美元提议的集体诉讼，原因是涉嫌违反消费者保护法，并在其运动鞋为主题的NFT中放弃投资者。

The lawsuit, filed Friday in the U.S. District Court for the Eastern District of New York, accuses the world’s largest sportswear brand of using its global brand power to promote NFT collectibles tied to digital studio RTFKT.

该诉讼于周五在纽约东部地区的美国地方法院提起诉讼，指责全球最大的运动服品牌利用其全球品牌能力来促进与数字工作室RTFKT相关的NFT收藏品。

The suit claims that Nike executed a “soft rug pull” by winding down operations, leaving investors with devalued and illiquid assets.

该诉讼声称，耐克通过结束运营而执行了“软地毯”，使投资者拥有贬值且流动性不高的资产。

The plaintiffs argue that Nike’s sudden shutdown of RTFKT led to a collapse in demand for its NFTs. They claim they would not have purchased the NFTs — or paid such high prices — had they known the tokens were unregistered securities and that Nike would eventually abandon the project.

原告认为，耐克对RTFKT的突然关闭导致对NFT的需求崩溃。他们声称，如果他们知道令牌是未注册的证券，并且耐克最终将放弃该项目，他们将不会购买NFT或支付如此高的价格。

Nike has yet to respond to the allegations. Meanwhile, the legal status of NFTs remains unclear, with multiple lawsuits testing whether they should be classified under federal securities laws.

耐克尚未回应指控。同时，NFT的法律地位尚不清楚，多次诉讼测试了是否应根据联邦证券法进行分类。

Nike’s Push into NFTs and the Metaverse

耐克（Nike）推入NFT和Metaverse

Nike acquired NFT studio RTFKT in December 2021. The deal, which included RTFKT’s digital sneakers and other products, allowed Nike to sell virtual footwear for online avatars. The acquisition was part of Nike’s strategy to expand its presence in the growing NFT and metaverse markets.

耐克（Nike）于2021年12月收购了NFT Studio RTFKT。这笔交易（包括RTFKT的数字运动鞋和其他产品）允许Nike销售用于在线化身的虚拟鞋类。此次收购是耐克（Nike）在不断增长的NFT和元社会中扩大其业务的战略的一部分。

RTFKT is now a part of the NIKE, Inc. family. 🌐👁‍🗨 pic.twitter.com/5egNk9d8wA

RTFKT现在是Nike，Inc。家庭的一部分。 🌐👁‍🗨 pic.twitter.com/5egnk9d8wa

Although the terms of the acquisition were not disclosed, RTFKT, founded in 2020, raised an $8 million seed round led by Andreessen Horowitz, valuing the company at $33.3 million. The studio gained fame with projects like CloneX and MNLTH. RTFKT’s total revenue surpassed $49.8 million, with over $45 million generated from royalties on sales.

尽管尚未披露收购条款，但成立于2020年的RTFKT筹集了由Andreessen Horowitz领导的800万美元种子回合，对公司的评价为3,330万美元。该工作室随着clonex和Mnlth等项目而闻名。 RTFKT的总收入超过了4,980万美元，从销售特许权使用费中产生了超过4500万美元。

In early December 2024, Nike unexpectedly announced the closure of RTFKT after five years in the market. The reason for the shutdown has not been revealed.

2024年12月上旬，耐克在市场上五年后意外宣布关闭RTFKT。关闭的原因尚未透露。

However, the decision could have been influenced by the ongoing downturn in the NFT market, which has yet to fully recover from the boom of 2021-2022. Despite a brief recovery in November 2024, when sales reached $561.9 million, the prolonged slump is likely to have played a role in Nike’s move.

但是，该决定可能受到NFT市场正在进行的低迷的影响，NFT市场尚未完全从2021 - 2022年的繁荣中恢复过来。尽管在2024年11月，销售额达到5.619亿美元，但长时间的低迷可能在耐克的举动中发挥了作用。

Why This Matters

为什么这很重要

As the legal status of NFTs remains uncertain, the Nike NFT lawsuit could serve as a test for how NFTs are treated under U.S. securities law, potentially creating a precedent for future regulations of non-fungible assets.

由于NFT的法律地位仍然不确定，因此Nike NFT诉讼可以作为根据美国证券法对NFT进行处理的测试，有可能为未来的不可杀菌资产的法规创造先例。