“為什麼韓國人喜歡世界幣？”

D-19

Worldcoin, a project that aims to provide a basic income to humans in a future where AI may replace jobs, has recently gained widespread attention. The project involves scanning individuals' irises to verify their humanity and issuing them Worldcoin (WLD) tokens.

世界幣是一個旨在在人工智慧可能取代工作的未來為人類提供基本收入的項目，最近受到了廣泛關注。該項目涉及掃描個人的虹膜以驗證他們的人性並向他們發行世界幣（WLD）代幣。

In South Korea, the project has seen significant uptake, with around 90,000 people downloading the World App and approximately 30,000 completing iris verification. However, Worldcoin has also faced legal challenges in the country.

在韓國，該專案得到了廣泛採用，約有 90,000 人下載了 World App，約 30,000 人完成了虹膜驗證。然而，世界幣在該國也面臨法律挑戰。

According to Yonhap News, investigations revealed that the Worldcoin Foundation and TFH, a company commissioned to handle personal information, collected iris data and other personal information without legal permission and failed to comply with the Personal Information Protection Act when transferring this data overseas.

根據韓聯社報道，調查顯示，世界幣基金會和受委託處理個人信息的公司TFH 在未經法律許可的情況下收集虹膜數據和其他個人信息，並且在將這些數據傳輸到海外時未遵守個人信息保護法。

The report also highlights that the Worldcoin Foundation did not adequately inform users of the purpose of collecting and using iris information, including the retention and usage period. Additionally, iris codes are sensitive information that can identify individuals and cannot be changed, thus requiring separate consent and security measures, which were not met.

報告也強調，世界幣基金會沒有充分告知用戶收集和使用虹膜資訊的目的，包括保留和使用期限。此外，虹膜代碼是可以識別個人身份且無法更改的敏感訊息，因此需要單獨的同意和安全措施，而這些都沒有得到滿足。

Furthermore, the investigation confirmed that the Worldcoin Foundation and TFH transferred personal information collected in South Korea to foreign countries, including Germany, without notifying users.

此外，調查也證實，世界幣基金會和 TFH 在未通知用戶的情況下，將在韓國收集的個人資訊轉移到包括德國在內的外國。

The news is particularly significant as South Korea accounts for a large portion of WLD trading volume. As of October 6, South Korean exchanges handled about 16% of the total WLD trading volume.

由於韓國佔 WLD 交易量的很大一部分，這一消息尤其重要。截至 10 月 6 日，韓國交易所處理了 WLD 總交易量的約 16%。

Most of this trading activity occurred on Bithumb, making it the second-largest exchange by trading volume after Binance.

大部分交易活動發生在 Bithumb 上，使其成為交易量僅次於幣安的第二大交易所。

Percentage of WLD trading volume on South Korean exchanges

韓國交易所 WLD 成交量百分比

In July, @DefiSquared took to Twitter to sharply criticize Worldcoin, highlighting several concerns. He pointed out that WLD's valuation was unusually high, there were signs of price manipulation by the project team, and the tokenomics were extremely favorable to insiders.

7 月，@DefiSquared 在 Twitter 上嚴厲批評 Worldcoin，強調了一些擔憂。他指出，WLD的估值異常高，有專案團隊操縱價格的跡象，而且代幣經濟學對內部人士極為有利。

Notably, @DefiSquared expressed concern that retail investors in South Korea could become "unfortunate victims." He noted that while only 2.7% of the total WLD supply was in circulation, the fully diluted valuation (FDV) had reached $30 billion, with about 25% of the circulating supply held on Bithumb.

值得注意的是，@DefiSquared 表達了對韓國散戶投資者可能成為「不幸的受害者」的擔憂。他指出，雖然 WLD 總供應量中只有 2.7% 處於流通狀態，但完全稀釋估值 (FDV) 已達到 300 億美元，其中約 25% 的流通供應量保存在 Bithumb 上。

[…] Many of these individuals may not even be able to read enough English to understand the situation. As of the time of writing, nearly 25% of all circulating WLD is held on Bithumb, and although the unlocking of tokens is imminent, it continues to increase:

[……]其中許多人甚至可能無法閱讀足夠的英語來了解情況。截至撰寫本文時，所有流通的 WLD 中有近 25% 持有在 Bithumb 上，儘管代幣的解鎖迫在眉睫，但它仍在繼續增加：

This is not a shitcoin chart.

這不是垃圾幣圖表。

Google Trends also shows that the keyword "Worldcoin" (월드코인) in Korean is closely related to the price movements of WLD, indicating that Koreans are more likely to purchase WLD during its peak. For instance, as WLD price surged to about $12 and has since experienced a nearly 90% decline.

Google Trends也顯示，韓語關鍵字「Worldcoin」（월드코인）與WLD的價格走勢密切相關，這表明​​韓國人更有可能在WLD高峰時購買WLD。例如，隨著 WLD 價格飆升至 12 美元左右，此後經歷了近 90% 的下跌。

What is even more regrettable is that not only young people who are proficient in cryptocurrency but also elderly individuals are attracted to Worldcoin, going to Orb locations for iris recognition and obtaining WLD tokens. While it is unclear whether these elderly individuals purchased WLD tokens, if they did, they may have suffered significant losses.

更令人遺憾的是，不僅精通加密貨幣的年輕人，就連老年人也被世界幣所吸引，前往Orb地點進行虹膜識別並獲得WLD代幣。雖然尚不清楚這些老年人是否購買了 WLD 代幣，但如果他們購買了，他們可能會遭受重大損失。

Orbs are installed at various locations in Seoul, particularly in dining establishments. The operators of these Orbs receive WLD as a reward for each new iris verification. This has led to a marketing strategy where venues encourage visiting customers to undergo iris verification to receive "free tokens."

首爾的各個地方都安裝了球體，特別是在餐飲場所。這些球體的操作者會收到 WLD 作為每次新虹膜驗證的獎勵。這導致了一種行銷策略，場館鼓勵來訪的顧客進行虹膜驗證以獲得「免費代幣」。

This marketing approach has raised concerns about collecting iris information from unsuspecting elderly individuals. In March, when Worldcoin reached its peak popularity, South Korea's Personal Information Protection Commission began an investigation due to a large number of complaints.

這種行銷方式引起了人們對從毫無戒心的老年人那裡收集虹膜資訊的擔憂。今年3月，當世界幣人氣達到頂峰時，韓國個人資訊保護委員會因大量投訴而開始調查。

Distribution map of Worldcoin Orbs in Seoul

首爾世界幣寶珠分佈圖

Although it is theoretically impossible to reconstruct personal biometric information from the iris codes generated after scanning at the Orbs, most people cannot fully understand Worldcoin's technology. The act of scanning one's iris may feel intrusive, which could be one of the reasons for the controversy.

雖然理論上不可能從掃描 Orb 後生成的虹膜代碼中重建個人生物識別訊息，但大多數人無法完全理解 Worldcoin 的技術。掃描虹膜的行為可能會讓人感覺受到干擾，這可能是造成爭議的原因之一。

Search volume for Worldcoin (35.1%) exceeds the total of all other keywords combined

Worldcoin 的搜尋量 (35.1%) 超過所有其他關鍵字的搜尋量總和

I noticed an interesting phenomenon: there is a high demand for Worldcoin-related content on YouTube. In the search statistics for my channel, the keyword "Worldcoin" accounts for about 35% of the search volume, more than double that of the second-ranking keyword.

我注意到一個有趣的現象：YouTube 上對世界幣相關內容的需求很高。在我頻道的搜尋統計中，關鍵字「世界幣」約佔搜尋量的35%，是排名第二的關鍵字的兩倍以上。

A quick search for Worldcoin on YouTube reveals many videos predicting price increases and potential positive developments. This is not surprising, as YouTube is the second-largest platform for information acquisition in South Korea, after Naver.

在 YouTube 上快速搜尋 Worldcoin 會發現許多預測價格上漲和潛在積極發展的影片。這並不奇怪，因為 YouTube 是韓國第二大資訊取得平台，僅次於 Naver。

Ranking of search platforms in South Korea: Naver, YouTube, Google, Instagram, Namuwiki/Wikipedia, Kakaotalk, Daum, ChatGPT, Facebook, X

韓國搜尋平台排名：Naver、YouTube、Google、Instagram、Namuwiki/Wikipedia、Kakaotalk、Daum、ChatGPT、Facebook、X

Koreans primarily rely on Naver for information searches, followed by YouTube, rather than Google. While English speakers mainly use Google, South Korea has unique communities like "Naver Cafes"

韓國人主要依靠 Naver 進行資訊搜索，其次是 YouTube，而不是 Google。雖然說英語的人主要使用 Google，但韓國卻有「Naver Cafes」等獨特的社區