隨著越來越多的企業受到關稅的影響，一些高管正在轉向數字市場

隨著越來越多的業務受到關稅的影響，一些高管，例如Dapper Labs業務發展副總裁Ridhima Kahn

As more and more businesses are being impacted by tariff volatility, some executives, like Ridhima Kahn, vice president of business development at Dapper Labs, are viewing the assault on the cost of physical goods as another use case for digital markets powered by blockchain to shine.

隨著越來越多的企業受到關稅的影響，Dapper Labs業務發展副總裁Ridhima Kahn等高管正在將攻擊的攻擊視為物理商品的攻擊，這是由區塊鏈驅動的數字市場的另一種用例。

“I’m seeing a lot of brands rethink where revenue and fan engagement come from,” Kahn said during an exclusive interview with Cointelegraph. “A lot of franchises, like the ones we work with—NBA, NFL, Disney—already had years of success with digital collection, and we’re seeing a lot of brands express interest in digital collectibles as a way to engage with fan bases at a time when physical costs are riskier and unknown.”

卡恩在對Cointelegraph的獨家採訪中說：“我看到很多品牌重新考慮收入和粉絲參與來自其中。” “許多特許經營權，例如我們與之合作的特許經營權 - NFL，NFL，迪士尼 - 已經在數字收藏中已經取得了成功，我們看到許多品牌對數字收藏品表示了興趣，這是在物理成本更風險和未知的情況下與粉絲群互動的一種方式。”

Propelling brands to take a deeper look at digital merch is the desire to better understand fandom. Flow now has tradable highlights like a “LeBron Dunk” or a “Steph Curry 3-Pointer” that live inside the NBA app and has commemorative NFTs tied to NFL game highlights in NFL All Day.

推動品牌對數字商品進行更深入的了解是更好地了解狂熱的願望。 Flow現在具有可交易的亮點，例如“勒布朗扣籃”或居住在NBA應用中的“史蒂芬·庫里三分球”，並且與NFL全天的NFL遊戲亮點相關的紀念NFT。

But with Super Bowl ticket stubs and other digital mementos powered by blockchain, digital goods are proving they can unlock deeper in real life (IRL) fan experiences, courtside or on the field.

但是，隨著超級碗票存根和其他由區塊鏈提供動力的數字紀念品，數字商品證明它們可以在現實生活中更深入地解鎖（IRL）粉絲體驗，法院或場地。

“When you look at the amount of time folks are spending online or in digital environments, it’s only increasing,” Kahn said. “That’s really motivating brands to identify where their fans are spending time and where they can reach them where they’re at. It’s also a great way to engage a more global fan base simultaneously, versus in a more limiting, geo-targeted way, which caters more toward the global fan bases that want to engage with these brands.”

卡恩說：“當您查看人們在線或在數字環境中花費的時間時，這只是在增加。” “這確實是激勵品牌來確定粉絲在哪裡度過的時間以及他們可以到達他們所處的位置。這也是同時參與更全球的粉絲群的好方法，而不是以更具限制的，地理為目標的方式，這更適合想要與這些品牌互動的全球粉絲群。”

Digital as a go-to-market strategy

數字作為上市策略

Because fan bases have become more globalized, the online experience just happens to offer a faster, more accessible environment for digital goods, particularly collectibles, versus the current marketplace for physical goods that’s being hampered by enigmatic tariffs.

由於粉絲群已經變得更加全球化，因此在線體驗恰好為數字商品（尤其是收藏品）提供了更快，更容易獲得的環境，而不是當前的物理商品市場，而物理商品受到了神秘的關稅。

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“Average NFT sales are up 7% quarter-over-quarter, with NFL All Day and NBA Top Shot delivering $2.5 million and $5.6 million, respectively,” Kahn said. “We’re also seeing total value locked (TVL) at an all-time high of $44.4 million on Flow, led by protocols like KittyPunch and other markets that offer next-gen investing and trading opportunities—a trend that’s signaling a broadening use case for blockchain and crypto beyond just NFTs.”

卡恩說：“ NFT的平均銷售額上漲了7％，全天NFL和NBA最高投籃命中率分別為250萬美元和560萬美元。” “我們還看到總價值鎖定（TVL）的流量為4,440萬美元，這是由Kittypunch和其他提供下一代投資和交易機會的協議所領導的，這一趨勢表明了擴展區塊鍊和加密貨幣的用例擴大。”

Helping broaden the blockchain use case is the recently enhanced onramping and offramping technology that’s permeated throughout the industry, enabling a smoother user experience for those getting started in crypto and the world of digital commodities than what was available three years earlier.

幫助擴大區塊鏈用例的是最近在整個行業滲透的最近增強的衝擊和脫離技術，這使得與三年前可用的商品相比，那些開始使用Crypto和數字商品世界的人可以使用戶體驗更加順暢。

Per Kahn:

由駁船：

Less fear, more utility

更少的恐懼，更多的效用

As more defined blockchain regulation is established, companies that might have initially been skeptical of blockchain are now taking it more seriously because regulators are taking it more seriously, helping boost confidence in the tech, especially among well-known brands.

隨著建立更明確的區塊鏈法規，最初可能對區塊鏈持懷疑態度的公司現在正在更加認真地對待它，因為監管機構正在更加認真地對待它，從而幫助增強對技術的信心，尤其是在眾所周知的品牌中。

“IP-backed collections are winning,” Kahn said. “Upon Flow’s recent integration with OpenSea, NBA Top Shot was ranked among OpenSea’s top-five trending collections for four consecutive weeks. We go deep into specific fan bases to understand user behavior, and we A/B test our experiences, meaning the products we ultimately put out to market for fans are very well-vetted to ensure they’re actually what fans want.”

卡恩說：“ IP支持的收藏正在獲勝。” “在Flow最近與Opensea集成後，NBA的頂級投籃連續四個星期被排名在Opensea的前五名趨勢館藏中。我們深入了解特定的粉絲群以了解用戶行為，我們A/B測試了我們的經驗，這意味著我們最終為粉絲提供市場的產品非常有用，以確保他們真正想要什麼。”

Kahn and Dapper Labs CEO Roham Gharegozlou took a group of VIP collectors during the NBA’s in-season tournament to dinner and openly solicited their opinions on what they wanted to see more of on the platform. It’s the kind of swift, efficient, real-life research and development (R&D) that can more easily impact the end product, because the end product is digital.

卡恩（Kahn）和達佩爾（Dapper Labs）首席執行官羅漢·加里戈茲洛（Roham Gharegozlou）在NBA的季后賽期間帶了一群VIP收藏家參加晚餐，並公開徵求他們對他們想在平台上看到更多信息的看法。這種迅速，高效，現實生活中的研發（R＆D）可以更容易地影響最終產品，因為最終產品是數字產品。

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“We take those insights back to our product team, and we embed those insights into our product to ensure we’re creating the best fan experience, agnostic of the technology we’re using to get there,” Kahn said. “It’s about what the fans want, and we leverage blockchain technology to deliver the fan experiences people might not be able to get elsewhere.”

卡恩說：“我們將這些見解帶回了我們的產品團隊，我們將這些見解嵌入了我們的產品中，以確保我們創造了最佳的粉絲體驗，這是我們用來實現那裡的技術的不可知論者。” “這是關於粉絲想要的，我們利用區塊鏈技術來提供人們可能無法到達其他地方的粉絲體驗。”

Elsewhere being the physical goods market.

在其他地方是實物市場。

“The technology in our products really fades into the background, and what’s left is a collectible that feels meaningful, shareable and valuable,” Kahn said. “Digital collectibles unlock layers of engagement that physical goods cannot: They can be personalized, connected to real-world access, or used to reward loyalty for years and years to come. They’re also remixable, lightweight and global from day one.”

卡恩說：“我們產品中的技術確實消失了，剩下的是一種有意義，可共享和有價值的收藏品。” “數字收藏品解鎖了物理商品不能：它們可以個性化，可以與現實世界訪問或用於獎勵未來幾年的忠誠度。它們也可以從第一天開始混合，輕量級和全球。”

But Kahn doesn’t believe the physical goods market is going to go by the wayside anytime soon.

但是卡恩不相信物理貨物市場很快就會逐漸消失。