随着越来越多的企业受到关税的影响，一些高管正在转向数字市场

随着越来越多的业务受到关税的影响，一些高管，例如Dapper Labs业务发展副总裁Ridhima Kahn

As more and more businesses are being impacted by tariff volatility, some executives, like Ridhima Kahn, vice president of business development at Dapper Labs, are viewing the assault on the cost of physical goods as another use case for digital markets powered by blockchain to shine.

随着越来越多的企业受到关税的影响，Dapper Labs业务发展副总裁Ridhima Kahn等高管正在将攻击的攻击视为物理商品的攻击，这是由区块链驱动的数字市场的另一种用例。

“I’m seeing a lot of brands rethink where revenue and fan engagement come from,” Kahn said during an exclusive interview with Cointelegraph. “A lot of franchises, like the ones we work with—NBA, NFL, Disney—already had years of success with digital collection, and we’re seeing a lot of brands express interest in digital collectibles as a way to engage with fan bases at a time when physical costs are riskier and unknown.”

卡恩在对Cointelegraph的独家采访中说：“我看到很多品牌重新考虑收入和粉丝参与来自其中。” “许多特许经营权，例如我们与之合作的特许经营权 - NFL，NFL，迪士尼 - 已经在数字收藏中已经取得了成功，我们看到许多品牌对数字收藏品表示了兴趣，这是在物理成本更风险和未知的情况下与粉丝群互动的一种方式。”

Propelling brands to take a deeper look at digital merch is the desire to better understand fandom. Flow now has tradable highlights like a “LeBron Dunk” or a “Steph Curry 3-Pointer” that live inside the NBA app and has commemorative NFTs tied to NFL game highlights in NFL All Day.

推动品牌对数字商品进行更深入的了解是更好地了解狂热的愿望。 Flow现在具有可交易的亮点，例如“勒布朗扣篮”或居住在NBA应用中的“史蒂芬·库里三分球”，并且与NFL全天的NFL游戏亮点相关的纪念NFT。

But with Super Bowl ticket stubs and other digital mementos powered by blockchain, digital goods are proving they can unlock deeper in real life (IRL) fan experiences, courtside or on the field.

但是，随着超级碗票存根和其他由区块链提供动力的数字纪念品，数字商品证明它们可以在现实生活中更深入地解锁（IRL）粉丝体验，法院或场地。

“When you look at the amount of time folks are spending online or in digital environments, it’s only increasing,” Kahn said. “That’s really motivating brands to identify where their fans are spending time and where they can reach them where they’re at. It’s also a great way to engage a more global fan base simultaneously, versus in a more limiting, geo-targeted way, which caters more toward the global fan bases that want to engage with these brands.”

卡恩说：“当您查看人们在线或在数字环境中花费的时间时，这只是在增加。” “这确实是激励品牌来确定粉丝在哪里度过的时间以及他们可以到达他们所处的位置。这也是同时参与更全球的粉丝群的好方法，而不是以更具限制的，地理为目标的方式，这更适合想要与这些品牌互动的全球粉丝群。”

Digital as a go-to-market strategy

数字作为上市策略

Because fan bases have become more globalized, the online experience just happens to offer a faster, more accessible environment for digital goods, particularly collectibles, versus the current marketplace for physical goods that’s being hampered by enigmatic tariffs.

由于粉丝群已经变得更加全球化，因此在线体验恰好为数字商品（尤其是收藏品）提供了更快，更容易获得的环境，而不是当前的物理商品市场，而物理商品受到了神秘的关税。

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“Average NFT sales are up 7% quarter-over-quarter, with NFL All Day and NBA Top Shot delivering $2.5 million and $5.6 million, respectively,” Kahn said. “We’re also seeing total value locked (TVL) at an all-time high of $44.4 million on Flow, led by protocols like KittyPunch and other markets that offer next-gen investing and trading opportunities—a trend that’s signaling a broadening use case for blockchain and crypto beyond just NFTs.”

卡恩说：“ NFT的平均销售额上涨了7％，全天NFL和NBA最高投篮命中率分别为250万美元和560万美元。” “我们还看到总价值锁定（TVL）的流量为4,440万美元，这是由Kittypunch和其他提供下一代投资和交易机会的协议所领导的，这一趋势表明了扩展区块链和加密货币的用例扩大。”

Helping broaden the blockchain use case is the recently enhanced onramping and offramping technology that’s permeated throughout the industry, enabling a smoother user experience for those getting started in crypto and the world of digital commodities than what was available three years earlier.

帮助扩大区块链用例的是最近在整个行业渗透的最近增强的冲击和脱离技术，这使得与三年前可用的商品相比，那些开始使用Crypto和数字商品世界的人可以使用户体验更加顺畅。

Per Kahn:

由驳船：

Less fear, more utility

更少的恐惧，更多的效用

As more defined blockchain regulation is established, companies that might have initially been skeptical of blockchain are now taking it more seriously because regulators are taking it more seriously, helping boost confidence in the tech, especially among well-known brands.

随着建立更明确的区块链法规，最初可能对区块链持怀疑态度的公司现在正在更加认真地对待它，因为监管机构正在更加认真地对待它，从而帮助增强对技术的信心，尤其是在众所周知的品牌中。

“IP-backed collections are winning,” Kahn said. “Upon Flow’s recent integration with OpenSea, NBA Top Shot was ranked among OpenSea’s top-five trending collections for four consecutive weeks. We go deep into specific fan bases to understand user behavior, and we A/B test our experiences, meaning the products we ultimately put out to market for fans are very well-vetted to ensure they’re actually what fans want.”

卡恩说：“ IP支持的收藏正在获胜。” “在Flow最近与Opensea集成后，NBA的顶级投篮连续四个星期被排名在Opensea的前五名趋势馆藏中。我们深入了解特定的粉丝群以了解用户行为，我们A/B测试了我们的经验，这意味着我们最终为粉丝提供市场的产品非常有用，以确保他们真正想要什么。”

Kahn and Dapper Labs CEO Roham Gharegozlou took a group of VIP collectors during the NBA’s in-season tournament to dinner and openly solicited their opinions on what they wanted to see more of on the platform. It’s the kind of swift, efficient, real-life research and development (R&D) that can more easily impact the end product, because the end product is digital.

卡恩（Kahn）和达佩尔（Dapper Labs）首席执行官罗汉·加里戈兹洛（Roham Gharegozlou）在NBA的季后赛期间带了一群VIP收藏家参加晚餐，并公开征求他们对他们想在平台上看到更多信息的看法。这种迅速，高效，现实生活中的研发（R＆D）可以更容易地影响最终产品，因为最终产品是数字产品。

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“We take those insights back to our product team, and we embed those insights into our product to ensure we’re creating the best fan experience, agnostic of the technology we’re using to get there,” Kahn said. “It’s about what the fans want, and we leverage blockchain technology to deliver the fan experiences people might not be able to get elsewhere.”

卡恩说：“我们将这些见解带回了我们的产品团队，我们将这些见解嵌入了我们的产品中，以确保我们创造了最佳的粉丝体验，这是我们用来实现那里的技术的不可知论者。” “这是关于粉丝想要的，我们利用区块链技术来提供人们可能无法到达其他地方的粉丝体验。”

Elsewhere being the physical goods market.

在其他地方是实物市场。

“The technology in our products really fades into the background, and what’s left is a collectible that feels meaningful, shareable and valuable,” Kahn said. “Digital collectibles unlock layers of engagement that physical goods cannot: They can be personalized, connected to real-world access, or used to reward loyalty for years and years to come. They’re also remixable, lightweight and global from day one.”

卡恩说：“我们产品中的技术确实消失了，剩下的是一种有意义，可共享和有价值的收藏品。” “数字收藏品解锁了物理商品不能：它们可以个性化，可以与现实世界访问或用于奖励未来几年的忠诚度。它们也可以从第一天开始混合，轻量级和全球。”

But Kahn doesn’t believe the physical goods market is going to go by the wayside anytime soon.

但是卡恩不相信物理货物市场很快就会逐渐消失。