Metaplanet's Bitcoin Strategy Delivers Record-Breaking Q1 2025 Revenue

Tokyo-based hospitality and investment firm Metaplanet has announced a record-breaking Q1 2025 revenue, largely driven by its aggressive Bitcoin investment strategy.

Tokyo-based hospitality and investment firm Metaplanet Inc (3350:Tokyo) on Monday reported a record-breaking Q1 2025 revenue, largely driven by its aggressive Bitcoin (BTC) investment strategy.

The company’s Q1 Earnings Report add that it achieved 877 million Japanese yen (around $6 million) in revenue, making it the strongest quarter for the company yet.

Most of the company’s revenue which was 88%, came from digital assets, specifically Bitcoin. This surge highlights how quickly and significantly value can be generated when traditional sectors integrate cryptocurrencies in their investment strategy.

Earlier this year, Metaplanet embarked on a rapid expansion of its Bitcoin holdings. Commencing January 1 and continuing through May 10, the company has acquired nearly four times the initial amount of Bitcoins it started with, which was 5,034. To date, a total of 6,796 BTC are held by Metaplanet.

Among publicly listed companies in Asia, Metaplanet now claims the 11th position as the largest Bitcoin holder and the largest within the continent.

The company issued moving-strike warrants, which meant it did not set any specific price for the new shares it wanted to issue and sold them at the market price. By early May, 87% of the program had been accomplished, earning 76.6 billion yen ($524.8 million). Thanks to this money, the firm has reached 68% of its 10,000 BTC target.

The average price per coin for its Bitcoins is ¥13.27 million or approximately $90,929. Despite the crypto winter and price fluctuations, the firm has still recorded impressive results.

Their BTC yield increased by nearly 300% in the previous quarter and by Q1 2025 it stood at 95.6%. Metaplanet plans for a 232% yield for the entire year, with 35% expected in both Q3 and Q4.

In addition to money, investors flock to Metaplanet. In one year alone, the number of shareholders increased 500%, ending up at 64,000 by Q1 2025. This shows investors are more confident in the company’s plans for cryptocurrencies.

The impact of this success is clear in the stock market. According to the latest data, the price of Metaplanet’s shares, 3350.T, has gone up by 70.91% since the beginning of the year. This huge increase highlights how investors recognize the company’s position as a very early player in Bitcoin investment.

On May 12, 2025, Metaplanet disclosed in a recent filing about investing in more Bitcoin. The company bought a total of 1,241 BTC for ¥16.5 billion ($119 million), which they obtained at an average price of ¥14.85 million ($95,700) each. This means that the company’s total crypto assets are valued at about $583 million or around ¥90.1 billion.

Ultimately, Metaplanet’s new contribution to Bitcoin has increased its earnings and becomes the top Bitcoin treasury firm in Asia. Focusing largely on Bitcoin, Metaplanet generated significant profits and earned a reputation as a leading crypto-holding company in Asia.

With investors showing more trust in the company and its shares increasing in value, traditional companies may have more reason to explore digital assets using the same approach. As Metaplanet continues to break new ground, its bold Bitcoin strategy may well redefine how legacy sectors approach digital finance.