Careers in Crypto: 5 Insights for 2024

In an overwhelming job market, leaning into personal networks and connections are more important than ever. Emily Landon, CEO of The Crypto Recruiters, outlines what is happening in the crypto job market and how you can position yourself or your company in 2024.

Despite a recently concluded bear market in crypto, Web3 is becoming more mainstream and the demand for roles in crypto and blockchain companies is on the rise.

In fact, a recently posted job on LinkedIn for a Crypto Product Marketing Manager received more than 500 applicants in just five days.

To put this in perspective, a typical job posting for a mid-level role in Web2 might receive 50 to 100 applicants over the course of a month.

However, while demand is growing, there seems to be a lack of good product and marketing talent in the crypto space.

The challenge with these roles in a young industry is the lack of quality candidates that have put in the time and proven their worth.

There are many young and hungry people in the space that are “doers,” but how can we prove they will get the job done when they can’t get to the next level in the first place?

There also may be a gap in technical skills as we have a lot of product and marketing professionals dipping in from other industries, as companies prefer experience to technical knowledge.

Internal recruitment teams and founding teams are struggling to find people that are reputable and trustworthy to execute on the responsibilities of their role.

Perhaps there are contests that can be held to prove innovation capabilities and strategy for product and marketing, but how can one prove they will execute long term without a track record? Hence, the vicious cycle and why executives are cherry picking from other industries.