OnChain社交平台现在Redfine创造者如何赚取和与观众互动

OnChain社交平台现在重新定义创作者如何赚取和与观众互动。与传统的社交媒体不同，这些平台在区块链上运行

Onchain social platforms are revolutionizing how creators can earn and interact with their audiences. Unlike traditional social media platforms, these platforms run on blockchain technology, facilitating direct transactions between creators and followers. The launch of Coinbase Wallet beta is a testament to this shift, promising creators greater control over their income. This innovative project was mentioned by Brian Armstrong, CEO of Coinbase, on his X (formerly Twitter) account.

OnChain社交平台正在彻底改变创作者如何与观众互动和互动。与传统的社交媒体平台不同，这些平台在区块链技术上运行，从而促进了创作者和追随者之间的直接交易。 Coinbase Wallet Beta的推出证明了这一转变，有望使创作者对其收入有更大的控制权。 Coinbase的首席执行官Brian Armstrong在其X（以前为Twitter）帐户上提到了这个创新的项目。

As blockchain technology continues to evolve, developers are rapidly introducing new possibilities. Among the most interesting developments are the integration of NFTs, tipping features, and token-gated content. These features not only eliminate the need for heavy platform fees but also shift economic power directly to creators, potentially increasing their earnings potential significantly.

随着区块链技术的不断发展，开发人员正在迅速引入新的可能性。最有趣的事态发展是NFT，小费功能和令牌门控内容的集成。这些功能不仅消除了对沉重平台费的需求，还可以直接将经济力量转移到创作者身上，从而有可能显着提高其收入的潜力。

In a generation defined by digital experience, onchain social platforms are uniquely positioned to capture the attention of global investors.

在数字体验定义的一代中，OnChain社交平台在吸引全球投资者的注意力方面具有独特的位置。

While traditional platforms often impose strict revenue models, creators on onchain platforms can retain up to 90% of their revenue. This stands in stark contrast to Web2 models, where middlemen often take more than half the revenue, leaving creators with a smaller share.

尽管传统平台通常会施加严格的收入模型，但OnChain平台上的创建者可以保留多达90％的收入。这与Web2模型形成鲜明对比，Web2模型经常获得一半以上的收入，使创作者的份额较小。

The growing interest in onchain social platforms like Lens and Farcaster is also driven by the potential for economic fairness and digital ownership.

人们对镜头和Farcaster（Farcaster）等链链社会平台的兴趣日益加剧，也受到经济公平和数字所有权的潜力。

With each iteration, these platforms are becoming more efficient and user-friendly, particularly in catering to the needs of creators. This shift in focus is crucial for attracting a wider audience and ensuring the long-term viability of onchain social platforms.

在每次迭代中，这些平台都变得越来越有效和友好，尤其是在满足创作者的需求方面。这种重点转变对于吸引更多的受众和确保OnChain社交平台的长期生存能力至关重要。

Moreover, Web3 utility adds tangible value to social media by integrating smart contracts and decentralized finance. These innovations can be used to automate revenue sharing and provide unmatched transparency in financial transactions.

此外，Web3实用程序通过整合智能合约和分散融资来为社交媒体增添明显的价值。这些创新可用于自动化收入共享并提供无与伦比的金融交易透明度。

Developers are leveraging this technology to build social layers that allow for programmable income streams. Every interaction, be it a like, share, or comment, can become monetizable, creating a truly integrated and economically viable ecosystem.

开发人员正在利用这项技术来建立允许可编程收入流的社会层面。每一次互动，无论是类似，共享还是评论，都可以成为货币化，创造一个真正综合且经济上可行的生态系统。

The Coinbase Wallet beta, mentioned by Brian Armstrong, features a social feed that is directly integrated with the blockchain. This unique setup enables seamless tipping, instant NFT access, and wallet-based identity.

布莱恩·阿姆斯特朗（Brian Armstrong）提到的Coinbase Wallet Beta具有与区块链直接集成的社交饲料。这种独特的设置使无缝的小费，即时NFT访问和基于钱包的身份。

Unlike Web2 platforms that silo user data and limit interaction, this new approach puts users and creators at the center of the ecosystem, fostering a sense of community and shared interest.

与散装用户数据和限制交互的Web2平台不同，这种新方法使用户和创建者处于生态系统的中心，增强了社区意识和共同的兴趣。

This new chapter in social media is also being closely watched by venture capitalists, who have been pouring funding into the sector. Their interest is a testament to the growing confidence in onchain social as a serious category within the Web3 landscape.

在社交媒体上的新篇章也被风险投资家密切关注，他们一直向该行业投入资金。他们的兴趣证明了对Web3景观中对OnChain社交的信心日益增加。

As scalable blockchain layers become more efficient and accessible, the barriers to adoption continue to shrink, paving the way for a decentralized and creator-driven future for social media.

随着可扩展的区块链层变得更加高效和易于使用，采用的障碍继续缩小，为社交媒体的分散和创造者驱动的未来铺平了道路。