OnChain社交平台現在Redfine創造者如何賺取和與觀眾互動

OnChain社交平台現在重新定義創作者如何賺取和與觀眾互動。與傳統的社交媒體不同，這些平台在區塊鏈上運行

Onchain social platforms are revolutionizing how creators can earn and interact with their audiences. Unlike traditional social media platforms, these platforms run on blockchain technology, facilitating direct transactions between creators and followers. The launch of Coinbase Wallet beta is a testament to this shift, promising creators greater control over their income. This innovative project was mentioned by Brian Armstrong, CEO of Coinbase, on his X (formerly Twitter) account.

OnChain社交平台正在徹底改變創作者如何與觀眾互動和互動。與傳統的社交媒體平台不同，這些平台在區塊鏈技術上運行，從而促進了創作者和追隨者之間的直接交易。 Coinbase Wallet Beta的推出證明了這一轉變，有望使創作者對其收入有更大的控制權。 Coinbase的首席執行官Brian Armstrong在其X（以前為Twitter）帳戶上提到了這個創新的項目。

As blockchain technology continues to evolve, developers are rapidly introducing new possibilities. Among the most interesting developments are the integration of NFTs, tipping features, and token-gated content. These features not only eliminate the need for heavy platform fees but also shift economic power directly to creators, potentially increasing their earnings potential significantly.

隨著區塊鏈技術的不斷發展，開發人員正在迅速引入新的可能性。最有趣的事態發展是NFT，小費功能和令牌門控內容的集成。這些功能不僅消除了對沉重平台費的需求，還可以直接將經濟力量轉移到創作者身上，從而有可能顯著提高其收入的潛力。

In a generation defined by digital experience, onchain social platforms are uniquely positioned to capture the attention of global investors.

在數字體驗定義的一代中，OnChain社交平台在吸引全球投資者的注意力方面具有獨特的位置。

While traditional platforms often impose strict revenue models, creators on onchain platforms can retain up to 90% of their revenue. This stands in stark contrast to Web2 models, where middlemen often take more than half the revenue, leaving creators with a smaller share.

儘管傳統平台通常會施加嚴格的收入模型，但OnChain平台上的創建者可以保留多達90％的收入。這與Web2模型形成鮮明對比，Web2模型經常獲得一半以上的收入，使創作者的份額較小。

The growing interest in onchain social platforms like Lens and Farcaster is also driven by the potential for economic fairness and digital ownership.

人們對鏡頭和Farcaster（Farcaster）等鍊鍊社會平台的興趣日益加劇，也受到經濟公平和數字所有權的潛力。

With each iteration, these platforms are becoming more efficient and user-friendly, particularly in catering to the needs of creators. This shift in focus is crucial for attracting a wider audience and ensuring the long-term viability of onchain social platforms.

在每次迭代中，這些平台都變得越來越有效和友好，尤其是在滿足創作者的需求方面。這種重點轉變對於吸引更多的受眾和確保OnChain社交平台的長期生存能力至關重要。

Moreover, Web3 utility adds tangible value to social media by integrating smart contracts and decentralized finance. These innovations can be used to automate revenue sharing and provide unmatched transparency in financial transactions.

此外，Web3實用程序通過整合智能合約和分散融資來為社交媒體增添明顯的價值。這些創新可用於自動化收入共享並提供無與倫比的金融交易透明度。

Developers are leveraging this technology to build social layers that allow for programmable income streams. Every interaction, be it a like, share, or comment, can become monetizable, creating a truly integrated and economically viable ecosystem.

開發人員正在利用這項技術來建立允許可編程收入流的社會層面。每一次互動，無論是類似，共享還是評論，都可以成為貨幣化，創造一個真正綜合且經濟上可行的生態系統。

The Coinbase Wallet beta, mentioned by Brian Armstrong, features a social feed that is directly integrated with the blockchain. This unique setup enables seamless tipping, instant NFT access, and wallet-based identity.

布萊恩·阿姆斯特朗（Brian Armstrong）提到的Coinbase Wallet Beta具有與區塊鏈直接集成的社交飼料。這種獨特的設置使無縫的小費，即時NFT訪問和基於錢包的身份。

Unlike Web2 platforms that silo user data and limit interaction, this new approach puts users and creators at the center of the ecosystem, fostering a sense of community and shared interest.

與散裝用戶數據和限制交互的Web2平台不同，這種新方法使用戶和創建者處於生態系統的中心，增強了社區意識和共同的興趣。

This new chapter in social media is also being closely watched by venture capitalists, who have been pouring funding into the sector. Their interest is a testament to the growing confidence in onchain social as a serious category within the Web3 landscape.

在社交媒體上的新篇章也被風險投資家密切關注，他們一直向該行業投入資金。他們的興趣證明了對Web3景觀中對OnChain社交的信心日益增加。

As scalable blockchain layers become more efficient and accessible, the barriers to adoption continue to shrink, paving the way for a decentralized and creator-driven future for social media.

隨著可擴展的區塊鏈層變得更加高效和易於使用，採用的障礙繼續縮小，為社交媒體的分散和創造者驅動的未來鋪平了道路。