Gala Games成为第一家与白宫合作的加密游戏公司

自2021年加密货币繁荣以来，游戏令牌似乎一直处于场外。实际上，来自Sosovalue的数据表明它们是表现最差的加密货物篮

Gaming tokens have seemingly been on the sidelines since the 2021 crypto boom. In fact, data from SoSoValue shows that they were the worst-performing crypto basket over the last 12-month period, enduring a 62% drop in the period, compared to a 174% rise on PayFi tokens.

自2021年加密货币繁荣以来，游戏令牌似乎一直处于场外。实际上，来自Sosovalue的数据表明，它们是过去12个月中表现最差的加密货篮，在此期间持续下降62％，而Payfi代币的增长174％。

However, under the Trump administration's crypto-friendly stance, it might be changing.

但是，在特朗普政府对加密货币友好的立场下，它可能正在改变。

Gala Games—a blockchain-based gaming platform—says it became the first crypto gaming company to partner with the White House, bringing a Web3 game Easter Egg Hunt to the 2024 Easter Egg Roll. White House official X's account also mentioned on the social media platform about the tie-up amid a plethora of other collaborations with tech giants.

Gala Games是一个基于区块链的游戏平台，它成为第一家与白宫合作的加密游戏公司，将Web3游戏复活节彩蛋狩猎带到2024年复活节彩蛋卷。白宫官员X的帐户在社交媒体平台上也提到了有关与科技巨头其他合作的大量合作的合作。

Shoutout to @GoGalaGames for designing the Digital White House Egg Hunt Game! A modern touch on a timeless tradition that kept kids engaged! 🎮🔍 #WHEasterEggRoll pic.twitter.com/NdKnI4rUtF

向@gogalagames喊叫，以设计数字白宫狩猎游戏！对永恒传统的现代风格，使孩子们参与进来！ 🎮🔍＃wheastereggroll pic.twitter.com/ndkni4rutf

— White House (@WhiteHouse) April 1, 2024

- 白宫（@Whitehouse）2024年4月1日

The effort aimed to introduce blockchain to families without overwhelming them.

旨在将区块链介绍给家庭而不压倒家庭的努力。

The game, hosted at easter.gala.games, offered a “free and simple” experience where players collected virtual eggs to win unique non-fungible tokens (NFTs) stored on GalaChain, Gala's proprietary Layer 1 blockchain, the company said in an announcement shared with CoinDesk.

该公司在与Coindesk的公告中表示，该游戏在Easter.gala.games上举办，提供了一种“免费和简单”的体验，玩家收集了虚拟鸡蛋，以赢得了GalaChain上存储的独特的非填充代币（NFTS）。

Players were able to log in, explore, and collect eggs without needing a crypto wallet experience, Gala Games said. Every NFT reward was stored on GalaChain, hinting at future use across Gala’s entertainment projects, including Gala Music and Gala Film.

Gala Games说，玩家能够登录，探索和收集鸡蛋，而无需加密钱包体验。每一个NFT奖励都存储在Galachain上，暗示了Gala娱乐项目的未来用途，包括Gala Music和Gala Film。

The Web3 gaming firm told CoinDesk that over 300,000 games have been played since the event launched, with about 100,000 new accounts created. Roughly 17% of participants went on to explore Gala's other projects, suggesting real user engagement beyond the Easter event.

这家Web3游戏公司告诉Coindesk，自该活动推出以来，已经玩了30万场游戏，创建了约100,000个新帐户。大约有17％的参与者继续探索晚会的其他项目，这表明除了复活节活动之外，真正的用户参与度。

The project, founded in 2019 by Zynga co-founder Eric Schiermeyer, has been laying the groundwork for broader adoption through partnerships with DreamWorks Animation, NBCUniversal, and collaborations with artists like Snoop Dogg. Earlier this month, Gala Film announced a partnership with LG Electronics to bring Web3 entertainment to TVs, and the company hinted it is working with a government agency on transparency efforts.

该项目由Zynga联合创始人Eric Sc​​hiermeyer于2019年创立，一直通过与Dreamworks Animation，NBCuniversal的合作伙伴关系以及与Snoop Dogg等艺术家的合作，为更广泛的收养奠定了基础。本月初，Gala电影宣布与LG Electronics建立合作伙伴关系，将Web3 Entertionment带到电视上，该公司暗示它正在与政府机构合作进行透明度工作。

Industry reaction

行业反应

The Easter game marks a real-world test for the project and the broader GameFi sector.

复活节游戏标志着该项目和更广泛的Gamefi领域的现实测试。

When asked about the lead-up to the event, Schiermeyer shared that the project has been focusing on the high-level tie-up. "We have a team dedicated to government outreach," he said. "I also spent time at Mar-a-Lago and spoke with the President. But mainly we wanted to help make the event more fun, and I think that sentiment was well received."

当被问及该活动的领导时，Schiermeyer分享说该项目一直集中在高级合作上。他说：“我们有一个致力于政府宣传的团队。” “我还曾在Mar-a-Lago上度过了一段时间，并与总统进行了交谈。但主要是我们想帮助使活动更加有趣，我认为这种情绪受到了人们的欢迎。”

Industry reactions were mixed. Some praised the visibility, while others pointed out that more work is needed for the mass adoption of the GameFi industry.

行业反应好坏参半。一些人称赞可见性，而另一些人指出，大量采用Gamefi行业需要更多的工作。

Jack O'Holleran, CEO of SKALE Labs, told CoinDesk that GameFi has never stopped expanding, but its issue has been visibility instead. The technology, on top of that, has matured. "In the past, you needed to manage your own crypto wallets and pay high gas fees just to play," he said. "Now, gas-free blockchains and seamless onboarding remove those barriers."

Skale Labs的首席执行官Jack O'Holleran告诉Coindesk，Gamefi从未停止扩展，但其问题是可见性的。最重要的是，该技术已经成熟。他说：“过去，您需要管理自己的加密钱包，并支付高昂的费用才能玩。” “现在，无气块链和无缝入门消除了这些障碍。”

“Functional values and utility that blockchain brings to gaming cannot be suppressed for much longer," he added.

他补充说：“区块链为游戏带来的功能值和实用性不能抑制更长的时间。”

Still, a broader adoption of the GameFi sector will require further meaningful collaboration with mainstream gaming outlets. This could potentially open the “floodgates,” O’Holleran added, as player bases for the traditional gaming sector are far beyond the crypto sector’s user count. If so, the “floodgates will be open.”

尽管如此，Gamefi行业的广泛采用将需要与主流游戏渠道进行进一步有意义的合作。 O'Holleran补充说，这可能会打开“闸门”，因为传统游戏领域的玩家群远远超出了加密货币部门的用户数量。如果是这样，“闸门将开放”。

Meanwhile, Mitja Goroshevsky, co-founder of Gosh, praised the visibility of Gala Games and the GameFi sector via the White House tie-up but warned that the industry must still solve its identity crisis.

同时，GOSH的联合创始人Mitja Goroshevsky通过白宫合作赞扬了Gala Games和Gamefi行业的知名度，但警告说，该行业仍然必须解决其身份危机。

"It’s caught between being about gaming and being about trading," he said.

他说：“这是关于游戏和交易的关注。”

"Until blockchain games introduce fundamentally new experiences, government partnerships alone won't drive mass adoption."

“直到区块链游戏从根本上引入新的经验之前，仅政府的伙伴关系将不会推动大众采用。”