同一枚硬币的两面……

在快速发展的加密货币世界中，机构、提供商和创新者在设计和构建加密货币时必须不断赢得信任

In the rapidly evolving world of crypto, trust must be continually earned by institutions, providers and innovators. As they design and build out the functionality and user experience, they need to engender the trust that the next wave of adopters needs and expects. At its core, 'digital trust' is two sides of the same coin: 'operational' trust ensures that technology is reliable and less prone to scams and attacks, while 'relational' trust focuses on empowering, educating and protecting users. For the industry to grow sustainably, both types of trust must be in place to ensure decentralised finance is as inclusive and fair as possible to its diverse range of users.

在快速发展的加密世界中，机构、提供商和创新者必须不断赢得信任。当他们设计和构建功能和用户体验时，他们需要赢得下一波采用者需要和期望的信任。从本质上讲，“数字信任”是同一枚硬币的两个方面：“操作”信任确保技术可靠且不易受到欺诈和攻击，而“关系”信任则侧重于授权、教育和保护用户。为了使该行业可持续发展，两种类型的信任都必须到位，以确保去中心化金融对其不同的用户尽可能具有包容性和公平性。

Investors and potential users all want (and deserve) a safe, secure investment environment. While blockchain technology inherently offers security, crypto innovators can enhance this by integrating security and clever UX into the design, development and deployment stages of crypto offerings (such as exchanges).

投资者和潜在用户都希望（并且应该）有一个安全可靠的投资环境。虽然区块链技术本质上提供了安全性，但加密货币创新者可以通过将安全性和巧妙的用户体验集成到加密产品（例如交易所）的设计、开发和部署阶段来增强这一点。

Importantly, crypto exchanges that take custody of investor funds are essentially replacing centralised control with another form of centralised control in which users cede access to their money to someone else. Non-custodial exchange models in which users manage their own crypto via their own personal wallets, underscore user autonomy and security.

重要的是，托管投资者资金的加密货币交易所本质上正在用另一种形式的集中控制取代集中控制，在这种形式中，用户将对其资金的访问权转让给其他人。非托管交易模型中，用户通过自己的个人钱包管理自己的加密货币，强调了用户的自主权和安全性。

Ensuring users can do so safely and with minimal friction is important, including innovating around how users ensure they safeguard their access. Many wallet innovators believe self-custody doesn't necessarily have to mean using a complex (and in many cases, easy-to-forget) seed phrase. Technologies like Multi-Party Computation (MPC) use 'key shards' rather than entire seed phrases to authorise transactions, providing users effective control over their assets with options like Two-Factor Authentication (2FA).

确保用户能够安全且最小化地执行此操作非常重要，包括围绕用户如何确保其访问权限进行创新。许多钱包创新者认为，自我保管并不一定意味着使用复杂的（并且在许多情况下，容易忘记的）助记词。多方计算 (MPC) 等技术使用“密钥碎片”而不是整个种子短语来授权交易，通过双因素身份验证 (2FA) 等选项为用户提供对其资产的有效控制。

Easy Crypto is also pioneering new ways of offering users wallet 'back-up', including password-free approaches and 'Social recovery' which involves designating trusted individuals to help you in the recovery process; and cloud backup. (In short, we are trying to make it human.)

Easy Crypto 还开创了为用户提供钱包“备份”的新方式，包括无密码方法和“社交恢复”，其中包括指定值得信赖的个人来帮助您完成恢复过程；和云备份。 （简而言之，我们正在努力使其变得人性化。）

Investors and newcomers want more than just a secure platform; they want to be valued as a customer and receive support in their crypto journey. While robust security is crucial, the industry must foster a culture of trust and transparency that goes beyond technical safeguards to create a user-centred environment that empowers, educates, and protects users.

投资者和新来者想要的不仅仅是一个安全的平台；他们希望作为客户受到重视并在加密之旅中获得支持。虽然强大的安全性至关重要，但该行业必须培育一种超越技术保障的信任和透明度文化，以创建一个以用户为中心的环境，为用户提供支持、教育和保护。

This relies on both regulation and empowerment:

这依赖于监管和赋权：

Proper regulation is needed to give consumers confidence and ensure the same standards expected from their other financial service providers. This will require coordinated, cross-industry collaboration globally. Encouragingly, initiatives like the Digital Trust Working Group formed in 2023 to advise the Asia Pacific Economic Cooperation, which includes 21 member economies, are already underway with key representation from the blockchain industry.

需要适当的监管来给予消费者信心并确保其他金融服务提供商所期望的标准相同。这需要全球范围内协调一致的跨行业合作。令人鼓舞的是，诸如 2023 年成立的数字信任工作组等旨在为包括 21 个成员经济体的亚太经济合作组织提供建议的举措已经在进行中，其中来自区块链行业的主要代表。

Adopting a user-centred approach to simplifying all aspects of the crypto experience will help accelerate adoption by a great number of users.

采用以用户为中心的方法来简化加密体验的各个方面将有助于加速大量用户的采用。

This needs to include:

这需要包括：

- Clear and concise onboarding experiences that set users up for success from the get-go

- 清晰简洁的入门体验，让用户从一开始就获得成功

- User interfaces that are designed to help users achieve their goals quickly and easily

- 旨在帮助用户快速轻松地实现目标的用户界面

- Access to clear and accurate information about crypto assets, markets, and trends

- 获取有关加密资产、市场和趋势的清晰准确的信息

- Prompt and helpful customer support that is available when users need it most

- 在用户最需要时提供及时且有用的客户支持

- Initiatives that help users connect with each other and build a sense of community

- 帮助用户相互联系并建立社区意识的举措

There's work to do to change the narrative completely, but through a focus on both operational and relational trust, the crypto industry will be able to answer "YES!" in good conscience to the question: "Is it safe to invest in crypto?"

要完全改变这种说法还有很多工作要做，但通过关注运营和关系信任，加密货币行业将能够回答“是！”凭良心回答这个问题：“投资加密货币安全吗？”