比特币搜索量下降：改变市场动态的标志

Google趋势数据显示，与以前的高峰期相比，比特币搜索量显着下降。

Bitcoin search volume on Google has often served as an indicator of public interest. Historically, a surge in Bitcoin searches usually coincided with Bitcoin price rallies, and vice versa.

Google上的比特币搜索量通常是公众兴趣的指标。从历史上看，比特币搜索的激增通常与比特币价格集会相吻合，反之亦然。

However, Bitwise CEO Hunter Horsley recently pointed out a notable phenomenon. The search volume for the keyword “Bitcoin” on Google has remained low for an extended period. Yet, Bitcoin’s price is still hovering around $90,000.

但是，Bitwise首席执行官Hunter Horsley最近指出了一个值得注意的现象。 Google上关键字“比特币”的搜索量长期保持较低。但是，比特币的价格仍在盘旋约90,000美元。

Bitcoin Search Volume Drops: A Sign of Shifting Market Dynamics

比特币搜索量下降：改变市场动态的标志

Google Trends data shows that Bitcoin search volume has dropped significantly compared to previous peak periods. Over the past year, public interest has fallen from nearly 75 points to around 25 points, with no clear signs of recovery.

Google趋势数据显示，与以前的高峰期相比，比特币搜索量显着下降。在过去的一年中，公共利益已从近75点降至25分，没有明显的恢复迹象。

The Google Trends chart reveals that public interest gradually declined after spikes in search volume during 2017 and 2021, aligned with major Bitcoin bull runs. It has now been fluctuating at a low level for several years.

Google趋势图显示，在2017年和2021年搜索量的搜索量之后，公众的兴趣逐渐下降，并与主要的比特币牛跑步保持一致。几年来，它一直在低水平波动。

Meanwhile, Bitcoin’s price in 2025 has increased by 380% compared to its 2017 peak, and by 38% compared to its 2021 high.

同时，比比特币在2025年的价格上涨了380％，而2017年的峰值则比其2021年的高峰增长了38％。

Hunter Horsley emphasized that although Bitcoin’s price is soaring, the lack of public attention suggests that this rally is not driven by FOMO (fear of missing out) from retail investors. Instead, Horsley believes institutional investors are the primary force behind the current Bitcoin surge.

亨特·霍斯利（Hunter Horsley）强调，尽管比特币的价格飙升，但缺乏公众的关注表明，这次集会并不是由散户投资者的FOMO驱动的。取而代之的是，霍斯利认为机构投资者是当前比特币激增的主要力量。

“Bitcoin at $94,000, yet — Google searches for ‘Bitcoin’ (yellow) near long-term lows. This hasn’t been retail driven. Institutions, advisors, corporates, and nations have come into the space,” Hunter Horsley said.

亨特·霍斯利（Hunter Horsley）说：“比特币的$ 94,000，但是 - Google在长期低点附近搜索'比特币'（黄色）。这还不是零售。机构，顾问，公司和国家已经进入了空间。”

The diversity of investors participating in Bitcoin has expanded significantly. This marks a new phase of maturity for the cryptocurrency market. It doesn’t mean retail investors have lost interest; they participate through institutional-grade investment products.

参与比特币的投资者的多样性大大扩展。这标志着加密货币市场的新阶段。这并不意味着零售投资者失去了兴趣；他们通过机构投资产品参与。

Large institutions like BlackRock, Fidelity, and ARK Invest have actively entered the market through Bitcoin ETFs. These funds have attracted substantial capital flows indirectly sourced from retail investors through institutional channels.

贝莱德，富达和方舟投资等大型机构通过比特币ETF积极进入市场。这些资金吸引了通过机构渠道间接从散户投资者那里获得的大量资本流。

“I think retail is already in. And big time IN. But they’re not buying spot. When people say it’s institutions (BlackRock, Fidelity, ARK, etc.) doing all the buying, it’s retail money that’s behind it all.” One investor commented on X

“我认为零售已经进入。但是他们没有购买现货。当人们说这是机构（贝莱克，富达，方舟等）时，这一切都是零售钱。”一位投资者对X发表了评论

Recently, Fidelity reported that public companies added nearly 350,000 BTC after the US election. They have been purchasing over 30,000 BTC per month so far in 2025. In addition, ARK Invest predicts Bitcoin could reach $2.4 million by 2030, driven by institutional adoption.

最近，富达报告说，美国大选后上市公司增加了近35万BTC。他们在2025年到目前为止每月购买30,000多个BTC。此外，ARK Invest预测，到2030年，由机构采用驱动的比特币将达到240万美元。

Other Reasons Behind the Drop in Bitcoin Search Volume

比特币搜索量下降的其他原因

Several other factors could explain the decline in Bitcoin search volume on Google Trends.

其他几个因素可以解释Google趋势上比特币搜索量的下降。

First, Bitcoin (BTC) is no longer a novel concept. After more than a decade of existence, most people interested in crypto already possess basic knowledge. They no longer need to search for information about Bitcoin as frequently as before.

首先，比特币（BTC）不再是一个新颖的概念。经过十多年的存在，大多数对加密货币感兴趣的人已经拥有基本知识。他们不再需要像以前那样频繁地搜索有关比特币的信息。

Second, changes in information-seeking behavior also play a crucial role. Many users now turn to AI tools or social media platforms like X to get updates, rather than relying on Google searches.

其次，信息寻求行为的变化也起着至关重要的作用。现在，许多用户转向AI工具或社交媒体平台（例如X）来获取更新，而不是依靠Google搜索。