比特幣搜索量下降：改變市場動態的標誌

Google趨勢數據顯示，與以前的高峰期相比，比特幣搜索量顯著下降。

Bitcoin search volume on Google has often served as an indicator of public interest. Historically, a surge in Bitcoin searches usually coincided with Bitcoin price rallies, and vice versa.

Google上的比特幣搜索量通常是公眾興趣的指標。從歷史上看，比特幣搜索的激增通常與比特幣價格集會相吻合，反之亦然。

However, Bitwise CEO Hunter Horsley recently pointed out a notable phenomenon. The search volume for the keyword “Bitcoin” on Google has remained low for an extended period. Yet, Bitcoin’s price is still hovering around $90,000.

但是，Bitwise首席執行官Hunter Horsley最近指出了一個值得注意的現象。 Google上關鍵字“比特幣”的搜索量長期保持較低。但是，比特幣的價格仍在盤旋約90,000美元。

Bitcoin Search Volume Drops: A Sign of Shifting Market Dynamics

比特幣搜索量下降：改變市場動態的標誌

Google Trends data shows that Bitcoin search volume has dropped significantly compared to previous peak periods. Over the past year, public interest has fallen from nearly 75 points to around 25 points, with no clear signs of recovery.

Google趨勢數據顯示，與以前的高峰期相比，比特幣搜索量顯著下降。在過去的一年中，公共利益已從近75點降至25分，沒有明顯的恢復跡象。

The Google Trends chart reveals that public interest gradually declined after spikes in search volume during 2017 and 2021, aligned with major Bitcoin bull runs. It has now been fluctuating at a low level for several years.

Google趨勢圖顯示，在2017年和2021年搜索量的搜索量之後，公眾的興趣逐漸下降，並與主要的比特幣牛跑步保持一致。幾年來，它一直在低水平波動。

Meanwhile, Bitcoin’s price in 2025 has increased by 380% compared to its 2017 peak, and by 38% compared to its 2021 high.

同時，比比特幣在2025年的價格上漲了380％，而2017年的峰值則比其2021年的高峰增長了38％。

Hunter Horsley emphasized that although Bitcoin’s price is soaring, the lack of public attention suggests that this rally is not driven by FOMO (fear of missing out) from retail investors. Instead, Horsley believes institutional investors are the primary force behind the current Bitcoin surge.

亨特·霍斯利（Hunter Horsley）強調，儘管比特幣的價格飆升，但缺乏公眾的關注表明，這次集會並不是由散戶投資者的FOMO驅動的。取而代之的是，霍斯利認為機構投資者是當前比特幣激增的主要力量。

“Bitcoin at $94,000, yet — Google searches for ‘Bitcoin’ (yellow) near long-term lows. This hasn’t been retail driven. Institutions, advisors, corporates, and nations have come into the space,” Hunter Horsley said.

亨特·霍斯利（Hunter Horsley）說：“比特幣的$ 94,000，但是 - Google在長期低點附近搜索'比特幣'（黃色）。這還不是零售。機構，顧問，公司和國家已經進入了空間。”

The diversity of investors participating in Bitcoin has expanded significantly. This marks a new phase of maturity for the cryptocurrency market. It doesn’t mean retail investors have lost interest; they participate through institutional-grade investment products.

參與比特幣的投資者的多樣性大大擴展。這標誌著加密貨幣市場的新階段。這並不意味著零售投資者失去了興趣；他們通過機構投資產品參與。

Large institutions like BlackRock, Fidelity, and ARK Invest have actively entered the market through Bitcoin ETFs. These funds have attracted substantial capital flows indirectly sourced from retail investors through institutional channels.

貝萊德，富達和方舟投資等大型機構通過比特幣ETF積極進入市場。這些資金吸引了通過機構渠道間接從散戶投資者那裡獲得的大量資本流。

“I think retail is already in. And big time IN. But they’re not buying spot. When people say it’s institutions (BlackRock, Fidelity, ARK, etc.) doing all the buying, it’s retail money that’s behind it all.” One investor commented on X

“我認為零售已經進入。但是他們沒有購買現貨。當人們說這是機構（貝萊克，富達，方舟等）時，這一切都是零售錢。”一位投資者對X發表了評論

Recently, Fidelity reported that public companies added nearly 350,000 BTC after the US election. They have been purchasing over 30,000 BTC per month so far in 2025. In addition, ARK Invest predicts Bitcoin could reach $2.4 million by 2030, driven by institutional adoption.

最近，富達報告說，美國大選後上市公司增加了近35萬BTC。他們在2025年到目前為止每月購買30,000多個BTC。此外，ARK Invest預測，到2030年，由機構採用驅動的比特幣將達到240萬美元。

Other Reasons Behind the Drop in Bitcoin Search Volume

比特幣搜索量下降的其他原因

Several other factors could explain the decline in Bitcoin search volume on Google Trends.

其他幾個因素可以解釋Google趨勢上比特幣搜索量的下降。

First, Bitcoin (BTC) is no longer a novel concept. After more than a decade of existence, most people interested in crypto already possess basic knowledge. They no longer need to search for information about Bitcoin as frequently as before.

首先，比特幣（BTC）不再是一個新穎的概念。經過十多年的存在，大多數對加密貨幣感興趣的人已經擁有基本知識。他們不再需要像以前那樣頻繁地搜索有關比特幣的信息。

Second, changes in information-seeking behavior also play a crucial role. Many users now turn to AI tools or social media platforms like X to get updates, rather than relying on Google searches.

其次，信息尋求行為的變化也起著至關重要的作用。現在，許多用戶轉向AI工具或社交媒體平台（例如X）來獲取更新，而不是依靠Google搜索。