隨著NFT市場的下降，Zora代幣引發和不滿意用戶不滿意

OnChain社交網絡Zora已為藝術家，音樂家和其他創意者建立了一種流行的工具，以使其內容貨幣化OnChain獲利

Onchain social network Zora has become a popular tool for artists, musicians and other creatives to monetize their content in new ways, but the recent launch of its eponymous ZORA token has seen it quickly become a point of contention among users.

OnChain社交網絡Zora已成為藝術家，音樂家和其他創意者以新方式獲利的流行工具，但是最近推出其同名Zora Token的內容已很快就成為用戶之間的爭論點。

The token’s price quickly tanked shortly after launch, with users and observers complaining about everything from poor communication from the team to the token’s distribution and utility models. This comes amid an overall decline in interest in the onchain creator economy and a changing perspective on whether blockchain tools like non-fungible tokens (NFTs) are still useful for creatives who want to monetize their work on the blockchain.

發射後不久，代幣的價格很快就迅速下降，用戶和觀察者抱怨從團隊溝通不良到代幣的分銷和公用事業模型的所有內容。這是由於對OnChain Creator經濟的總體興趣以及對區塊鏈工具（如不可殺死的代幣（NFTS））的不斷變化的觀點而變化，這是因為這對於想要在區塊鏈上貨幣化的創意者而言仍然有用。

With creators and builders shifting focus and NFTs no longer selling like they used to, does the ZORA token drop symbolize the end of the creator-driven NFT model? Maybe not, but many creatives are changing their perspectives and the role blockchain should play in the creator economy.

隨著創建者和建築商不再像以前那樣銷售焦點，而NFT不再銷售，Zora代幣滴滴是否象徵著創建者驅動的NFT模型的終結？也許不是，但是許多創意者正在改變他們的觀點，區塊鏈在創造者的經濟中應扮演的角色。

ZORA token launch and airdrop go awry

Zora代幣發射和Airdrop Go Awry

The ZORA token launched on April 23, and it quickly became a point of controversy among users. To start, Zora did not officially announce that it had gone live until two hours after it was already trading, leading to confusion on social media.

Zora代幣於4月23日啟動，很快成為用戶之間的爭議。首先，Zora直到已經交易兩個小時後才正式宣布它已經上線了，導致社交媒體上的困惑。

The token’s price quickly fell by over 50% within those roughly two hours, from $0.037 to $0.017, adding to users’ complaints. It has since fallen even further, sitting around $0.013 at the time of writing.

代幣的價格在大約兩個小時內迅速下降了50％以上，從0.037美元降至0.017美元，增加了用戶的投訴。此後，它進一步跌倒了，在撰寫本文時坐了約0.013美元。

ZORA’s tokenomics also became a point of contention. 45% of the supply is reserved for the team and investors, while 25% is for the treasury — leaving 20% for community incentives and just 10% for the user airdrop. This led some to complain that the project was keeping too much for itself.

Zora的標記學也成為爭論的重點。 45％的供應保留給團隊和投資者，而25％的供應量用於財政部 - 社區激勵措施剩下20％，用戶空調僅10％。這導致一些人抱怨該項目為自己保留了太多。

“I’m not sure I like the hustle in this space. They’re taking 45% and treasury is 25%. It should be max 15% for the team and 15% for treasury. 20% for community incentives is good and 10% airdrop is fair enough,” one user wrote.

一位用戶寫道：“我不確定我喜歡這個領域的喧囂。他們佔45％，財政部為25％。該團隊的最高為15％，對於財政部來說應該是15％。社區激勵措施的20％是好的，10％的Airdrop足夠公平。”

Another complained about the token’s lack of utility, adding, “It’s not going to be used for governance. So what’s the point?”

另一位抱怨令牌缺乏效用，並補充說：“這不會用於治理。那是什麼意思？”

Zora repeatedly stated that the token “is for fun only and does not entitle its holders to any governance rights or a claim on any equity ownership in Zora or its products.” But the project seemed to respond to this criticism on May 1 by announcing that ZORA would have some additional functionalities within the network.

佐拉一再表示，代幣“僅是為了娛樂，並且沒有權利其持有人享有任何治理權利或關於Zora或其產品的任何股權所有權的索賠。”但是該項目似乎在5月1日宣布Zora將在網絡中還具有其他功能，從而回應了這一批評。

However, many others came to the defense of the project, saying that sharing on the platform has been financially lucrative. Others were simply thankful they received anything at all.

但是，許多其他人來捍衛該項目，稱該平台上的共享在財務上是有利可圖的。其他人只是感謝他們收到的任何東西。

Singer Vérité, who has racked up hundreds of millions of streams as an early adopter of Web3 tech, told Cointelegraph that “on a base level, I’m appreciative of being rewarded for participating in something early.”

作為Web3 Tech的早期採用者，SingerVérité在數億溪流中累積了數億美元，他告訴Cointelegraph，“從基本層面上講，我很高興因早期參加某事而受到回報。”

She said that while she doesn’t know the team very well, “I feel like they are genuinely trying to construct new models for valuing digital artifacts and have built an aesthetic and culture around their brand in juxtaposition to what are usually awful crypto vibes.”

她說，雖然她對團隊的了解不太了解，但“我覺得他們真的在試圖構建新的模型來評估數字文物，並與他們的品牌圍繞他們的品牌建立了一種審美和文化，以將其與通常可怕的加密vibes並列。”

NFTs no longer top of the creator food chain

NFT不再是創建者食物鏈的頂部

Zora’s token launch was the latest move in a broader shift away from the traditional NFT model for creators, in this case toward embracing the cultural dominance of memecoins.

Zora的代幣發布是從傳統的NFT模型的創作者的最新舉動，在這種情況下，它是擁抱Memecoins的文化主導地位。

While posts on Zora used to be minted as NFTs, now each post creates an instantly tradeable memecoin, also known as a “content coin.” Creators are given 1% of the supply and earn 50% of the trading and liquidity provider fees.

雖然Zora上的帖子曾經被鑄造為NFT，但現在每個帖子都會立即創建一個可立即交易的Memecoin，也稱為“內容硬幣”。創作者獲得了1％的供應量，並賺取50％的交易和流動性提供商費用。

While the move from NFTs to content coins was itself controversial, it represents a shift to a new class of creators, according to Adam Levy, host of the Mint podcast and founder of Blueprint, which helps creators go viral onchain. He told Cointelegraph that the wild success of memecoin launchpad Pump.fun “brought in a brand new class of creators that now Zora is trying to capitalize on.”

根據Mint播客的主持人，BluePrint的創始人Adam Levy表示，從NFT到內容硬幣的轉變本身是有爭議的，但它代表了向新的創作者轉變，該公司可以幫助創作者開玩笑。他告訴Cointelegraph，Memecoin Launchpad Pump.fun的狂野成功“帶來了一類全新的創作者，現在Zora正試圖利用它。”

NFT sales remain way down compared to their 2021 peak, and many creators have simply left the NFT space due to its perceived shortcomings. Music-related NFTs, which used to be prevalent on platforms like Zora, have taken a particularly hard beating.

與2021年的高峰相比，NFT銷售額下降了，許多創作者由於其缺點而離開了NFT空間。與音樂有關的NFT曾經在Zora等平台上很普遍，它進行了特別激烈的毆打。

Several builders of the most popular creator platforms have moved on to work on other projects. For instance, the team behind music NFT platform Sound.xyz has shifted its focus to a new platform called Vault, which still uses blockchain technology but keeps it on the back end.

最受歡迎的創建者平台的幾個建築商已繼續從事其他項目。例如，音樂NFT平台Sound背後的團隊將其焦點轉移到了一個名為Vault的新平台上，該平台仍然使用區塊鏈技術，但將其保持在後端。

In a February X post, Sound co-founder David Greenstein said a hyperfocus on speculation led to the decline in NFT interest. “Over time, it became less about the artist, the music

在2月的X帖子中，Sound聯合創始人David Greenstein說，人們對猜測的高度關注導致NFT興趣的下降。 “隨著時間的流逝，音樂，音樂不少