随着NFT市场的下降，Zora代币引发和不满意用户不满意

OnChain社交网络Zora已为艺术家，音乐家和其他创意者建立了一种流行的工具，以使其内容货币化OnChain获利

Onchain social network Zora has become a popular tool for artists, musicians and other creatives to monetize their content in new ways, but the recent launch of its eponymous ZORA token has seen it quickly become a point of contention among users.

OnChain社交网络Zora已成为艺术家，音乐家和其他创意者以新方式获利的流行工具，但是最近推出其同名Zora Token的内容已很快就成为用户之间的争论点。

The token’s price quickly tanked shortly after launch, with users and observers complaining about everything from poor communication from the team to the token’s distribution and utility models. This comes amid an overall decline in interest in the onchain creator economy and a changing perspective on whether blockchain tools like non-fungible tokens (NFTs) are still useful for creatives who want to monetize their work on the blockchain.

发射后不久，代币的价格很快就迅速下降，用户和观察者抱怨从团队沟通不良到代币的分销和公用事业模型的所有内容。这是由于对OnChain Creator经济的总体兴趣以及对区块链工具（如不可杀死的代币（NFTS））的不断变化的观点而变化，这是因为这对于想要在区块链上货币化的创意者而言仍然有用。

With creators and builders shifting focus and NFTs no longer selling like they used to, does the ZORA token drop symbolize the end of the creator-driven NFT model? Maybe not, but many creatives are changing their perspectives and the role blockchain should play in the creator economy.

随着创建者和建筑商不再像以前那样销售焦点，而NFT不再销售，Zora代币滴滴是否象征着创建者驱动的NFT模型的终结？也许不是，但是许多创意者正在改变他们的观点，区块链在创造者的经济中应扮演的角色。

ZORA token launch and airdrop go awry

Zora代币发射和Airdrop Go Awry

The ZORA token launched on April 23, and it quickly became a point of controversy among users. To start, Zora did not officially announce that it had gone live until two hours after it was already trading, leading to confusion on social media.

Zora代币于4月23日启动，很快成为用户之间的争议。首先，Zora直到已经交易两个小时后才正式宣布它已经上线了，导致社交媒体上的困惑。

The token’s price quickly fell by over 50% within those roughly two hours, from $0.037 to $0.017, adding to users’ complaints. It has since fallen even further, sitting around $0.013 at the time of writing.

代币的价格在大约两个小时内迅速下降了50％以上，从0.037美元降至0.017美元，增加了用户的投诉。此后，它进一步跌倒了，在撰写本文时坐了约0.013美元。

ZORA’s tokenomics also became a point of contention. 45% of the supply is reserved for the team and investors, while 25% is for the treasury — leaving 20% for community incentives and just 10% for the user airdrop. This led some to complain that the project was keeping too much for itself.

Zora的标记学也成为争论的重点。 45％的供应保留给团队和投资者，而25％的供应量用于财政部 - 社区激励措施剩下20％，用户空调仅10％。这导致一些人抱怨该项目为自己保留了太多。

“I’m not sure I like the hustle in this space. They’re taking 45% and treasury is 25%. It should be max 15% for the team and 15% for treasury. 20% for community incentives is good and 10% airdrop is fair enough,” one user wrote.

一位用户写道：“我不确定我喜欢这个领域的喧嚣。他们占45％，财政部为25％。该团队的最高为15％，对于财政部来说应该是15％。社区激励措施的20％是好的，10％的Airdrop足够公平。”

Another complained about the token’s lack of utility, adding, “It’s not going to be used for governance. So what’s the point?”

另一位抱怨令牌缺乏效用，并补充说：“这不会用于治理。那是什么意思？”

Zora repeatedly stated that the token “is for fun only and does not entitle its holders to any governance rights or a claim on any equity ownership in Zora or its products.” But the project seemed to respond to this criticism on May 1 by announcing that ZORA would have some additional functionalities within the network.

佐拉一再表示，代币“仅是为了娱乐，并且没有权利其持有人享有任何治理权利或关于Zora或其产品的任何股权所有权的索赔。”但是该项目似乎在5月1日宣布Zora将在网络中还具有其他功能，从而回应了这一批评。

However, many others came to the defense of the project, saying that sharing on the platform has been financially lucrative. Others were simply thankful they received anything at all.

但是，许多其他人来捍卫该项目，称该平台上的共享在财务上是有利可图的。其他人只是感谢他们收到的任何东西。

Singer Vérité, who has racked up hundreds of millions of streams as an early adopter of Web3 tech, told Cointelegraph that “on a base level, I’m appreciative of being rewarded for participating in something early.”

作为Web3 Tech的早期采用者，SingerVérité在数亿溪流中累积了数亿美元，他告诉Cointelegraph，“从基本层面上讲，我很高兴因早期参加某事而受到回报。”

She said that while she doesn’t know the team very well, “I feel like they are genuinely trying to construct new models for valuing digital artifacts and have built an aesthetic and culture around their brand in juxtaposition to what are usually awful crypto vibes.”

她说，虽然她对团队的了解不太了解，但“我觉得他们真的在试图构建新的模型来评估数字文物，并与他们的品牌围绕他们的品牌建立了一种审美和文化，以将其与通常可怕的加密vibes并列。”

NFTs no longer top of the creator food chain

NFT不再是创建者食物链的顶部

Zora’s token launch was the latest move in a broader shift away from the traditional NFT model for creators, in this case toward embracing the cultural dominance of memecoins.

Zora的代币发布是从传统的NFT模型的创作者的最新举动，在这种情况下，它是拥抱Memecoins的文化主导地位。

While posts on Zora used to be minted as NFTs, now each post creates an instantly tradeable memecoin, also known as a “content coin.” Creators are given 1% of the supply and earn 50% of the trading and liquidity provider fees.

虽然Zora上的帖子曾经被铸造为NFT，但现在每个帖子都会立即创建一个可立即交易的Memecoin，也称为“内容硬币”。创作者获得了1％的供应量，并赚取50％的交易和流动性提供商费用。

While the move from NFTs to content coins was itself controversial, it represents a shift to a new class of creators, according to Adam Levy, host of the Mint podcast and founder of Blueprint, which helps creators go viral onchain. He told Cointelegraph that the wild success of memecoin launchpad Pump.fun “brought in a brand new class of creators that now Zora is trying to capitalize on.”

根据Mint播客的主持人，BluePrint的创始人Adam Levy表示，从NFT到内容硬币的转变本身是有争议的，但它代表了向新的创作者转变，该公司可以帮助创作者开玩笑。他告诉Cointelegraph，Memecoin Launchpad Pump.fun的狂野成功“带来了一类全新的创作者，现在Zora正试图利用它。”

NFT sales remain way down compared to their 2021 peak, and many creators have simply left the NFT space due to its perceived shortcomings. Music-related NFTs, which used to be prevalent on platforms like Zora, have taken a particularly hard beating.

与2021年的高峰相比，NFT销售额下降了，许多创作者由于其缺点而离开了NFT空间。与音乐有关的NFT曾经在Zora等平台上很普遍，它进行了特别激烈的殴打。

Several builders of the most popular creator platforms have moved on to work on other projects. For instance, the team behind music NFT platform Sound.xyz has shifted its focus to a new platform called Vault, which still uses blockchain technology but keeps it on the back end.

最受欢迎的创建者平台的几个建筑商已继续从事其他项目。例如，音乐NFT平台Sound背后的团队将其焦点转移到了一个名为Vault的新平台上，该平台仍然使用区块链技术，但将其保持在后端。

In a February X post, Sound co-founder David Greenstein said a hyperfocus on speculation led to the decline in NFT interest. “Over time, it became less about the artist, the music

在2月的X帖子中，Sound联合创始人David Greenstein说，人们对猜测的高度关注导致NFT兴趣的下降。 “随着时间的流逝，音乐，音乐不少