2024 年第三季 Telegram 遊戲的主要趨勢

2024 年第三季 Telegram 遊戲的主要趨勢包括對 NFT 交易的興趣，以及更多獨特的錢包在遊戲中轉移和使用 NFT

Key trends for Telegram games in Q3 2024 include interest in NFT transactions, with more unique wallets transferring and using NFTs in games, increased player engagement with longer session lengths, and players seeking more varied gaming experiences on Telegram with a wide range of genres available.

2024 年第三季Telegram 遊戲的主要趨勢包括對NFT 交易的興趣、更多獨特的錢包在遊戲中轉移和使用NFT、玩家參與度隨著遊戲時間的延長而增加，以及玩家在Telegram 上尋求更多多樣化的遊戲體驗以及各種類型的遊戲。

Key Takeaways

重點

In Helika’s Telegram Games in Q3 2024 report, some areas of interest are regional differences in player demographics, longer session lengths, increased interactions with NFTs, and developers exploring more game genres.

在 Helika 的 Telegram Games 2024 年第三季報告中，一些令人感興趣的領域包括玩家人口統計的地區差異、更長的會話長度、與 NFT 的互動增加以及開發者探索更多遊戲類型。

Some challenges in Telegram gaming are: creating games that appeal to players while ensuring high engagement and retention, ensuring discoverability and gaining traction within the Telegram gaming community, along with securing funding.

Telegram 遊戲面臨的一些挑戰是：創建吸引玩家的遊戲，同時確保高參與度和保留率，確保可發現性並在 Telegram 遊戲社群中獲得吸引力，並確保資金。

The web3 gaming landscape continues to evolve, and Telegram games have emerged as a growing trend within this ecosystem. Helika's latest Q3 2024 report provides insights into player behavior, engagement patterns, and regional differences in the Telegram gaming ecosystem.

web3 遊戲格局不斷發展，Telegram 遊戲已成為該生態系統中的成長趨勢。 Helika 最新的 2024 年第三季報告深入了解了 Telegram 遊戲生態系統中的玩家行為、參與模式和區域差異。

This analysis highlights key data points that offer a clearer understanding of how Telegram games are performing and what this could mean for the future of the platform.

此分析重點介紹了關鍵數據點，讓您更清楚地了解 Telegram 遊戲的表現以及這對該平台的未來意味著什麼。

Active User Engagement with NFT Transactions

用戶積極參與 NFT 交易

As a whole, users on TON are highly active. This graph shows the daily number of unique wallets transferring an NFT, whether for sending it to a friend, purchasing it, or using it within a game. Helika’s data indicates that gamers on Telegram are not just creating wallets but are actively engaging with NFTs.

整體來看，TON 上的用戶活躍度很高。該圖顯示了每日傳輸 NFT 的唯一錢包數量，無論是發送給朋友、購買還是在遊戲中使用。 Helika 的數據表明，Telegram 上的遊戲玩家不僅創建錢包，還積極參與 NFT。

Over the course of Q3, the number of distinct wallet addresses interacting with NFTs rose from 200,000 to over 1 million, with approximately 600,000 consistently active—whether using, trading, or engaging with NFTs—representing a figure three times higher than the average.

在第三季度，與NFT 互動的不同錢包位址數量從20 萬個增加到超過100 萬個，其中約60 萬個持續活躍（無論是使用、交易還是與NFT 互動），這一數字是平均水平的三倍。

Increased Player Engagement

增加玩家參與度

One of the key findings from the report is the rise in average session lengths for players. Over the course of Q3, session lengths increased from 2.8 minutes to 6.7 minutes. This increase in player engagement suggests that users are spending more time in these games, due to improvements in game design and the overall user experience.

報告的主要發現之一是玩家的平均遊戲時長增加。在第三季度，會話長度從 2.8 分鐘增加到 6.7 分鐘。玩家參與度的增加表明，由於遊戲設計和整體用戶體驗的改進，用戶在這些遊戲中花費了更多的時間。

Regional Differences in Player Demographics

玩家人口統計的區域差異

A notable finding from the report is the regional breakdown of players in the Telegram gaming ecosystem. While the broader web3 gaming space tends to have a strong player base in Asia and Latin America, Telegram gaming shows a different trend, with 55.91% of players coming from Europe.

該報告的一個顯著發現是 Telegram 遊戲生態系統中玩家的區域細分。雖然更廣泛的 web3 遊戲領域往往在亞洲和拉丁美洲擁有強大的玩家基礎，但 Telegram 遊戲呈現不同的趨勢，55.91% 的玩家來自歐洲。

This difference in regional engagement suggests that Telegram’s gaming ecosystem may appeal to different demographics compared to other web3 gaming platforms.

這種區域參與度的差異表明，與其他 web3 遊戲平台相比，Telegram 的遊戲生態系統可能會吸引不同的人群。

This finding could have implications for developers who are considering how to tailor their games for specific audiences. Understanding where the majority of players are based allows developers to make informed decisions on content, marketing, and user acquisition strategies.

這項發現可能會對正在考慮如何針對特定受眾自訂遊戲的開發者產生影響。了解大多數玩家的所在地有助於開發人員就內容、行銷和用戶獲取策略做出明智的決策。

Trends in Upcoming Game Genres

即將推出的遊戲類型的趨勢

Helika's report also highlights the diversity of game genres emerging from their Telegram Gaming Accelerator. Developers are exploring a wide range of genres, including simulations, puzzles, role-playing games (RPGs), and action games. This diversification reflects a growing trend of players seeking more varied and immersive gaming experiences on Telegram

Helika 的報告也強調了 Telegram 遊戲加速器中出現的遊戲類型的多樣性。開發人員正在探索各種類型，包括模擬、解謎、角色扮演遊戲 (RPG) 和動作遊戲。這種多元化反映了玩家在 Telegram 上尋求更加多樣化和身臨其境的遊戲體驗的日益增長的趨勢

As new genres gain traction, the ecosystem is becoming more dynamic, providing opportunities for both casual and more complex gaming formats.

隨著新類型的發展，生態系統變得更加活躍，為休閒和更複雜的遊戲形式提供了機會。

The expansion of genres indicates that Telegram is no longer just a platform for simple games but is evolving into a space where players can enjoy a variety of gaming experiences that cater to different preferences.

遊戲類型的拓展表明，Telegram不再只是一個簡單的遊戲平台，而是正在演變成一個玩家可以享受各種滿足不同喜好的遊戲體驗的空間。

Challenges in Telegram Gaming

Telegram 遊戲面臨的挑戰

Helika has identified three main challenges faced by Telegram game developers. The first challenge is creating games that resonate with players while ensuring high engagement and retention. Developing a game that captures user interest and keeps players coming back requires more than just simple mechanics—it involves optimizing various aspects of gameplay to meet evolving player expectations.

Helika 指出了 Telegram 遊戲開發者面臨的三個主要挑戰。第一個挑戰是創造能夠引起玩家共鳴的遊戲，同時確保高參與度和保留率。開發一款吸引用戶興趣並吸引玩家回頭的遊戲需要的不僅僅是簡單的機制，還涉及優化遊戲玩法的各個方面，以滿足不斷變化的玩家期望。

The second challenge is user acquisition and go-to-market (GTM) strategy. With the recent surge in new Telegram games, discoverability has become increasingly important. Building an initial player base and gaining traction can be difficult, particularly for smaller teams with limited budgets for user acquisition campaigns and marketing.

第二個挑戰是使用者獲取和進入市場（GTM）策略。隨著最近新 Telegram 遊戲的激增，可發現性變得越來越重要。建立初始玩家基礎並獲得吸引力可能很困難，特別是對於用戶獲取活動和行銷預算有限的小型團隊而言。

Finally, funding remains a persistent challenge for many web3 games. Securing sufficient resources to develop and promote games continues to be a significant hurdle for developers in this space.

最後，資金仍然是許多 web3 遊戲持續面臨的挑戰。確保足夠的資源來開發和推廣遊戲仍然是該領域開發者面臨的重大障礙。

Conclusion

結論

The Q3 2024 Telegram Games Report offers a look at the emerging trends in player engagement, wallet activity, and regional demographics within the ecosystem. With increased session lengths and a growing variety of game genres, developers have the opportunity to create more engaging and diverse experiences for Telegram’s player base.

2024 年第三季 Telegram 遊戲報告介紹了生態系統內玩家參與度、錢包活動和區域人口統計的新興趨勢。隨著會話長度的增加和遊戲類型的不斷增加，開發者有機會為 Telegram 的玩家群創造更具吸引力和多樣化的體驗。

Understanding these trends can help guide future development decisions as the Telegram gaming ecosystem continues to evolve. Click here to read the full report about Telegram Gaming trends and insights.

隨著 Telegram 遊戲生態系統的不斷發展，了解這些趨勢有助於指導未來的開發決策。按此閱讀有關 Telegram Gaming 趨勢和見解的完整報告。

About Helika

關於赫利卡

Helika is a Web3 growth platform that uses data analytics to help game studios improve player engagement, retention, and monetization. The company works with leading game studios like Ubisoft, Yuga Labs, Proof of Play, Parallel and more to optimize in-

Helika 是一個 Web3 成長平台，它使用數據分析來幫助遊戲工作室提高玩家參與度、保留率和貨幣化。該公司與 Ubisoft、Yuga Labs、Proof of Play、Parallel 等領先遊戲工作室合作，以優化內部-