2024 年第三季度 Telegram 游戏的主要趋势

2024 年第三季度 Telegram 游戏的主要趋势包括对 NFT 交易的兴趣，以及更多独特的钱包在游戏中转移和使用 NFT

Key trends for Telegram games in Q3 2024 include interest in NFT transactions, with more unique wallets transferring and using NFTs in games, increased player engagement with longer session lengths, and players seeking more varied gaming experiences on Telegram with a wide range of genres available.

2024 年第三季度 Telegram 游戏的主要趋势包括对 NFT 交易的兴趣、更多独特的钱包在游戏中转移和使用 NFT、玩家参与度随着游戏时间的延长而增加，以及玩家在 Telegram 上寻求更多样化的游戏体验以及各种类型的游戏。

Key Takeaways

要点

In Helika’s Telegram Games in Q3 2024 report, some areas of interest are regional differences in player demographics, longer session lengths, increased interactions with NFTs, and developers exploring more game genres.

在 Helika 的 Telegram Games 2024 年第三季度报告中，一些令人感兴趣的领域包括玩家人口统计数据的地区差异、更长的会话长度、与 NFT 的互动增加以及开发者探索更多游戏类型。

Some challenges in Telegram gaming are: creating games that appeal to players while ensuring high engagement and retention, ensuring discoverability and gaining traction within the Telegram gaming community, along with securing funding.

Telegram 游戏面临的一些挑战是：创建吸引玩家的游戏，同时确保高参与度和保留率，确保可发现性并在 Telegram 游戏社区中获得吸引力，以及确保资金。

The web3 gaming landscape continues to evolve, and Telegram games have emerged as a growing trend within this ecosystem. Helika's latest Q3 2024 report provides insights into player behavior, engagement patterns, and regional differences in the Telegram gaming ecosystem.

web3 游戏格局不断发展，Telegram 游戏已成为该生态系统中的增长趋势。 Helika 最新的 2024 年第三季度报告深入了解了 Telegram 游戏生态系统中的玩家行为、参与模式和区域差异。

This analysis highlights key data points that offer a clearer understanding of how Telegram games are performing and what this could mean for the future of the platform.

此分析重点介绍了关键数据点，可以让您更清楚地了解 Telegram 游戏的表现以及这对该平台的未来意味着什么。

Active User Engagement with NFT Transactions

用户积极参与 NFT 交易

As a whole, users on TON are highly active. This graph shows the daily number of unique wallets transferring an NFT, whether for sending it to a friend, purchasing it, or using it within a game. Helika’s data indicates that gamers on Telegram are not just creating wallets but are actively engaging with NFTs.

整体来看，TON 上的用户活跃度很高。该图显示了每日传输 NFT 的唯一钱包数量，无论是发送给朋友、购买还是在游戏中使用。 Helika 的数据表明，Telegram 上的游戏玩家不仅创建钱包，还积极参与 NFT。

Over the course of Q3, the number of distinct wallet addresses interacting with NFTs rose from 200,000 to over 1 million, with approximately 600,000 consistently active—whether using, trading, or engaging with NFTs—representing a figure three times higher than the average.

在第三季度，与 NFT 交互的不同钱包地址数量从 20 万个增加到超过 100 万个，其中大约 60 万个持续活跃（无论是使用、交易还是与 NFT 互动），这一数字是平均水平的三倍。

Increased Player Engagement

增加玩家参与度

One of the key findings from the report is the rise in average session lengths for players. Over the course of Q3, session lengths increased from 2.8 minutes to 6.7 minutes. This increase in player engagement suggests that users are spending more time in these games, due to improvements in game design and the overall user experience.

该报告的主要发现之一是玩家的平均游戏时长有所增加。在第三季度，会话长度从 2.8 分钟增加到 6.7 分钟。玩家参与度的增加表明，由于游戏设计和整体用户体验的改进，用户在这些游戏中花费了更多的时间。

Regional Differences in Player Demographics

玩家人口统计的区域差异

A notable finding from the report is the regional breakdown of players in the Telegram gaming ecosystem. While the broader web3 gaming space tends to have a strong player base in Asia and Latin America, Telegram gaming shows a different trend, with 55.91% of players coming from Europe.

该报告的一个显着发现是 Telegram 游戏生态系统中玩家的区域细分。虽然更广泛的 web3 游戏领域往往在亚洲和拉丁美洲拥有强大的玩家基础，但 Telegram 游戏却呈现出不同的趋势，55.91% 的玩家来自欧洲。

This difference in regional engagement suggests that Telegram’s gaming ecosystem may appeal to different demographics compared to other web3 gaming platforms.

这种区域参与度的差异表明，与其他 web3 游戏平台相比，Telegram 的游戏生态系统可能会吸引不同的人群。

This finding could have implications for developers who are considering how to tailor their games for specific audiences. Understanding where the majority of players are based allows developers to make informed decisions on content, marketing, and user acquisition strategies.

这一发现可能会对正在考虑如何针对特定受众定制游戏的开发者产生影响。了解大多数玩家的所在地有助于开发人员就内容、营销和用户获取策略做出明智的决策。

Trends in Upcoming Game Genres

即将推出的游戏类型的趋势

Helika's report also highlights the diversity of game genres emerging from their Telegram Gaming Accelerator. Developers are exploring a wide range of genres, including simulations, puzzles, role-playing games (RPGs), and action games. This diversification reflects a growing trend of players seeking more varied and immersive gaming experiences on Telegram

Helika 的报告还强调了 Telegram 游戏加速器中出现的游戏类型的多样性。开发人员正在探索各种类型，包括模拟、解谜、角色扮演游戏 (RPG) 和动作游戏。这种多元化反映了玩家在 Telegram 上寻求更加多样化和身临其境的游戏体验的日益增长的趋势

As new genres gain traction, the ecosystem is becoming more dynamic, providing opportunities for both casual and more complex gaming formats.

随着新类型的发展，生态系统变得更加活跃，为休闲和更复杂的游戏形式提供了机会。

The expansion of genres indicates that Telegram is no longer just a platform for simple games but is evolving into a space where players can enjoy a variety of gaming experiences that cater to different preferences.

游戏类型的拓展表明，Telegram不再只是一个简单的游戏平台，而是正在演变成一个玩家可以享受各种满足不同喜好的游戏体验的空间。

Challenges in Telegram Gaming

Telegram 游戏面临的挑战

Helika has identified three main challenges faced by Telegram game developers. The first challenge is creating games that resonate with players while ensuring high engagement and retention. Developing a game that captures user interest and keeps players coming back requires more than just simple mechanics—it involves optimizing various aspects of gameplay to meet evolving player expectations.

Helika 指出了 Telegram 游戏开发者面临的三个主要挑战。第一个挑战是创造能够引起玩家共鸣的游戏，同时确保高参与度和保留率。开发一款吸引用户兴趣并吸引玩家回头的游戏需要的不仅仅是简单的机制，还涉及优化游戏玩法的各个方面，以满足不断变化的玩家期望。

The second challenge is user acquisition and go-to-market (GTM) strategy. With the recent surge in new Telegram games, discoverability has become increasingly important. Building an initial player base and gaining traction can be difficult, particularly for smaller teams with limited budgets for user acquisition campaigns and marketing.

第二个挑战是用户获取和进入市场（GTM）策略。随着最近新 Telegram 游戏的激增，可发现性变得越来越重要。建立初始玩家基础并获得吸引力可能很困难，特别是对于用户获取活动和营销预算有限的小型团队而言。

Finally, funding remains a persistent challenge for many web3 games. Securing sufficient resources to develop and promote games continues to be a significant hurdle for developers in this space.

最后，资金仍然是许多 web3 游戏持续面临的挑战。确保足够的资源来开发和推广游戏仍然是该领域开发者面临的重大障碍。

Conclusion

结论

The Q3 2024 Telegram Games Report offers a look at the emerging trends in player engagement, wallet activity, and regional demographics within the ecosystem. With increased session lengths and a growing variety of game genres, developers have the opportunity to create more engaging and diverse experiences for Telegram’s player base.

2024 年第三季度 Telegram 游戏报告介绍了生态系统内玩家参与度、钱包活动和区域人口统计数据的新兴趋势。随着会话长度的增加和游戏类型的不断增加，开发者有机会为 Telegram 的玩家群创造更具吸引力和多样化的体验。

Understanding these trends can help guide future development decisions as the Telegram gaming ecosystem continues to evolve. Click here to read the full report about Telegram Gaming trends and insights.

随着 Telegram 游戏生态系统的不断发展，了解这些趋势有助于指导未来的开发决策。单击此处阅读有关 Telegram Gaming 趋势和见解的完整报告。

About Helika

关于赫利卡

Helika is a Web3 growth platform that uses data analytics to help game studios improve player engagement, retention, and monetization. The company works with leading game studios like Ubisoft, Yuga Labs, Proof of Play, Parallel and more to optimize in-

Helika 是一个 Web3 增长平台，它使用数据分析来帮助游戏工作室提高玩家参与度、保留率和货币化。该公司与 Ubisoft、Yuga Labs、Proof of Play、Parallel 等领先游戏工作室合作，以优化内部-